We spread the same message to our
all our audiences
We spread the wrong message to via
the wrong channel
We need plan how to
bring strategies from
the MC to LC level!
I understand how to
activities for projects to
(involving FO and BO)
2. Define the
How to build an implementation plan.
3. Define the
4. Cross check
the channels to
With who do you need to implement this
Connect this directly to the clusters from
the growth model
Think of MC, LC VPs (FOBO), members,
Boards, externals etc
With deciding which
audience you need to
take into account your
growth model &
What is the timeline of implementation for this
strategy? Which channels are available?
Connect the channels to the audiences
Understand what the channel can be used for
Come up with new channels or adjust current
ones if needed!
Create key messages for every
Customize for different channels
Not every audience needs to get
the same message!!
Yay! You know how you want to implement your
Now you need to take a look at the channels… are
you overloading them?
You cannot send too many messages in one
Is the timeline supporting the strategy