2. Language
• I used informal language to address my audience as it is the best way
to grab their attention.
• By using colloquial language it appeals to my younger target
audience.
• By using more colloquial language my target audience can relate to
the magazine and can understand it better than if it was very formal.
3. Font
• The font I have used is very unique which could make my audience be
more attracted to it as they are more ‘indie’ people that like things to
be more alternative and different.
• The text I used was big, bold and bright which would make it stand
out in comparison to other magazines.
• I also chose a font that was more in keeping with the style a theme of
my magazine. As my it is a more relaxed, alternative retro magazine.
So I used a more curvy relaxed font.
4. Images
• The images I have used should engage the audience as on the front
cover there is an image of a teenager, which is the similar age range
as the target audience. She is looking into the camera addressing the
audience. This technique is a convention used by popular magazines.
• The costuming is that of what my target audience would be attracted
to, drawing them in.
5. Masthead
• The masthead that I have used on my front cover is very unique which
would draw in my target audience, as they appreciate the unusual. It
is big and bold which would also attract attention. I used a bright
house colour for the masthead, which then become a running colour
scheme.
6. Social Media
• The majority of youths, which are my target audience, are avid
users of social networking sites such as Facebook, and Twitter.
• I felt addressing my audience, and asking their opinion through this
would be useful. I could get quick, direct information and opinions
from people who would fit my target audience.
• This is also shown through the available on the app store logo,
which is on the contents page. This allows people to view the
magazine on their mobile devices and tablets, which is more
technologically advanced, and youths and my target audience like
to keep up to date with modern technology.
