1. he
Target Audience andgenre
The target audience ismainly
teenagersbetweenthe age of 15 to
youngadultsof the age 24. Their
musicisalternative hiphop,indie,
rock and electropop.
Main Image
The main image isthe duet
themselves.Theirclothingisquite
dark colouredandtheyhave
makeuponwhichcouldindicate the
genre of rock.
Model credit
The model creditiscentral of the
page and is’21 Pilots’Howeverthe
‘O’usedin ‘One’isthe duetssign
whichisusedon manylbum covers
and theirdrumswhichlinksinwith
theirmusic.
Main CoverLine
The main coverline is‘Onthe road
special…Bringme the horizon’ This
bandalso hassimilarmusicgenres
to 21 pilotstherefore isthe reason
it mayhave beenusedasthe main
coverline.
Colours/Typefaces/House style
The main colours of the magazine are white, black
and orange. The colour black is a main colour used
in rock bands artists which will explain why it’s a
main colour used. The type is italicand thin
especially covers lines.The design is the main
image behind the model credit surrounded by
cover lines.Also,the badges used are either at the
top or the bottom of the front page.
Masthead
The mastheadis ‘Kerrang’ thisisa rock based
magazine and21 pilotsare a pop/ rock genre
basedbandwhichfitsinwell.
The GutenbergDesignPrinciple
The primary optical area is thetop right. This is
where it has the main cover line.This is what the
editor wants the reader to see the first.You then
look at the bottom left of the magazine which is the
terminal point. This bitshows the barcode which
isn’tvery important therefore it doesn’t matter. The
strong fallowarea is thetop rightcorner which has
some cover lines as well as other pictures of other
artists which the reader will bedrawn to, therefore
it will catch the reader’s attention. The weak fallow
area is the bottom left which has badges.
Coverlines
Othercoverlinesusedlinkinwiththe ’21 pilots’astheyare
all eitherabouttouringforexample ’96hourson tour with
rocks hottestband’ or othersoloartistsor bands withsimilar
genressuchas Kurt Kobain.
Banners/Flashes/badges
Badges used arecompetitions; these are eye catchingto the
reader, it also linksin with music as the prizeis tickets for every
rock show at Wembley. Another badge is ‘6 Killer posters’.This
band is a rock band,which 21 pilots may enjoy as it’s a similar
genre to 21 pilots.