What major types of marketing intermediaries occupy this sector?

1. MONARCH LAKHANPAL
NIT JALANDHAR

3. What is retailing ?
Activities of selling goods or services directly to
final consumers for personal and non business use
.

6. Types of
Store
Retailers

7. Speciality store –Narrow product line .

8. Departmental Store –Several product lines

10. Drug store
Prescription and Pharmacies , health and beauty aids

13. Off price retailer
Leftover goods , overruns , irregular ,
merchandise sold at less than retail .
Factory outlets .

19. Corporate Retailing

21. Contract association with franchisor and
franchisees , popular in a number of
product and services
Corporation that combines several diversified
retailing lines and forms under
a central ownership

22. WHOLESALING
Activities in selling goods or services to those who
buy for resale or business use
Difference between
retailer and wholesaler
•Less promotion than retailers
•Larger transaction than retailers
•Government norms are different for both

23. •Merchant wholesalers :
•Full –Service wholesalers
•Limited service wholesalers
•Brokers and Agents
•Manufacturers and retailers’
branches
•Specialized wholesalers

24. Managers select a set of warehouses and
transportation carriers that will deliver the goods to final
destinations in the desired time at lowest cost
Market Logistics include :
>Order Processing
>Warehousing
>Inventory
>Transportation