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Change in marketing management

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Sameer Mathur
Sameer Mathur

Change in marketing management

Marketing
1 of 16
Change In marketing management
Major societal forces 1. network information technology
3 2. globalisation
4 3. deregulation
5 4. Heightened competition
6 5. Industry convergence
7 6. disintermediation
8 7.Consumer buying power
9 8.Consumer Information
10 9.Consumer participation
11 10.Consumer resistance
12 Company capability mobile marketing
13 R E C A P
14
15 www.google.com www.slideshare.net www.yahoo.com www.freeimages.com www.tedx.com www.EverythingisaRemix.com REFERENCES
16 Created by Anubhab Mondal,IIT Kharagpur during an internship under Prof. Sameer Mathur ,IIM Lucknow www.IIMInternship.com

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Change in marketing management