SlideShare a Scribd company logo
1 of 13
What are the major trends with
marketing intermediaries?
Monarch Lakhanpal
NIT Jalandhar
Book stores with coffee shops and petrol pumps
with food stores
Some examples: WALMART , GAP , DELHAIZE
Growth of shopper marketing
Influencing the customer at the time of buying
What are   the major trends with marketing intermediaries?
What are   the major trends with marketing intermediaries?
What are   the major trends with marketing intermediaries?
What are   the major trends with marketing intermediaries?
What are   the major trends with marketing intermediaries?

More Related Content

More from Sameer Mathur

Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Preserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandPreserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandSameer Mathur
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Gino SA - Distribution Channel Management
Gino SA  - Distribution Channel ManagementGino SA  - Distribution Channel Management
Gino SA - Distribution Channel ManagementSameer Mathur
 
Gina SA Distribution Channel Management
Gina SA Distribution Channel ManagementGina SA Distribution Channel Management
Gina SA Distribution Channel ManagementSameer Mathur
 
Goodyear : The aquatred launch
Goodyear : The aquatred launchGoodyear : The aquatred launch
Goodyear : The aquatred launchSameer Mathur
 
A brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brandsA brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brandsSameer Mathur
 
Gino sa distribution channel management case study
Gino sa distribution channel management case studyGino sa distribution channel management case study
Gino sa distribution channel management case studySameer Mathur
 
A brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brandsA brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brandsSameer Mathur
 
What marketing decisions do these marketing intermediaries make ?
What marketing decisions do these marketing intermediaries make ?What marketing decisions do these marketing intermediaries make ?
What marketing decisions do these marketing intermediaries make ?Sameer Mathur
 
What major types of marketing intermediaries occupy this sector?
What major types of marketing intermediaries occupy this sector?What major types of marketing intermediaries occupy this sector?
What major types of marketing intermediaries occupy this sector?Sameer Mathur
 
What marketing strategies are appropriate at each stage of the product life c...
What marketing strategies are appropriate at each stage of the product life c...What marketing strategies are appropriate at each stage of the product life c...
What marketing strategies are appropriate at each stage of the product life c...Sameer Mathur
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...Sameer Mathur
 
How can market leaders expand the total market and defend market share?
How can market leaders expand the total market and defend market share?How can market leaders expand the total market and defend market share?
How can market leaders expand the total market and defend market share?Sameer Mathur
 
Change in marketing management
Change in marketing managementChange in marketing management
Change in marketing managementSameer Mathur
 
Core marketing concepts
Core marketing conceptsCore marketing concepts
Core marketing conceptsSameer Mathur
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketingSameer Mathur
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketingSameer Mathur
 
how can we improve service quality ?
how can we improve service quality ?how can we improve service quality ?
how can we improve service quality ?Sameer Mathur
 

More from Sameer Mathur (20)

Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Preserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the BrandPreserve the Luxury or Extend the Brand
Preserve the Luxury or Extend the Brand
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Gino SA - Distribution Channel Management
Gino SA  - Distribution Channel ManagementGino SA  - Distribution Channel Management
Gino SA - Distribution Channel Management
 
Gina SA Distribution Channel Management
Gina SA Distribution Channel ManagementGina SA Distribution Channel Management
Gina SA Distribution Channel Management
 
Goodyear : The aquatred launch
Goodyear : The aquatred launchGoodyear : The aquatred launch
Goodyear : The aquatred launch
 
A brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brandsA brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brands
 
Gino sa distribution channel management case study
Gino sa distribution channel management case studyGino sa distribution channel management case study
Gino sa distribution channel management case study
 
A brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brandsA brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brands
 
What marketing decisions do these marketing intermediaries make ?
What marketing decisions do these marketing intermediaries make ?What marketing decisions do these marketing intermediaries make ?
What marketing decisions do these marketing intermediaries make ?
 
What major types of marketing intermediaries occupy this sector?
What major types of marketing intermediaries occupy this sector?What major types of marketing intermediaries occupy this sector?
What major types of marketing intermediaries occupy this sector?
 
What marketing strategies are appropriate at each stage of the product life c...
What marketing strategies are appropriate at each stage of the product life c...What marketing strategies are appropriate at each stage of the product life c...
What marketing strategies are appropriate at each stage of the product life c...
 
How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...How should marketers adjust their strategies and tactics for an economic down...
How should marketers adjust their strategies and tactics for an economic down...
 
How can market leaders expand the total market and defend market share?
How can market leaders expand the total market and defend market share?How can market leaders expand the total market and defend market share?
How can market leaders expand the total market and defend market share?
 
Change in marketing management
Change in marketing managementChange in marketing management
Change in marketing management
 
Core marketing concepts
Core marketing conceptsCore marketing concepts
Core marketing concepts
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
 
Scope of marketing
Scope of marketingScope of marketing
Scope of marketing
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
 
how can we improve service quality ?
how can we improve service quality ?how can we improve service quality ?
how can we improve service quality ?
 

Recently uploaded

Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfMahmoud M. Sallam
 
Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...jaredbarbolino94
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaVirag Sontakke
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfadityarao40181
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,Virag Sontakke
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerunnathinaik
 

Recently uploaded (20)

Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
 
Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...Historical philosophical, theoretical, and legal foundations of special and i...
Historical philosophical, theoretical, and legal foundations of special and i...
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdf
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
 

What are the major trends with marketing intermediaries?

  • 1. What are the major trends with marketing intermediaries? Monarch Lakhanpal NIT Jalandhar
  • 2.
  • 3. Book stores with coffee shops and petrol pumps with food stores
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Some examples: WALMART , GAP , DELHAIZE Growth of shopper marketing Influencing the customer at the time of buying