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Core marketing concepts

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Sameer Mathur
Sameer Mathur

Core marketing concepts

Marketing
1 of 15
 NEEDS ,WANTS AND DESIRES
 SEGMENTATION , TARGETING , POSITIONING
 Offerings and brands
 Value and satisfaction
Marketing channels  Communication channels
 Distribution channels
 Service channels TRANSPORT SERVICES BANKING SERVICES INSURANCE SERVICES
 COMPETITION
 MARKETING ENVIORNMENT
RECAP
CREDITS www.google.com www.slideshare.net www.yahoo.com www.freeimages.com www.tedx.com www.EverythingisaRemix.com m
Created by Anubhab Mondal ,IIT Kharagpur during an internship under Prof. Sameer Mathur , IIM Lucknow www.IIMInternship.com

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Core marketing concepts