retailing marketing management HRM value delivering franchising

1. IN THE NAME OF
ALLAH WHO IS
MOST MERCIFUL
AND GRACIOUS

2. Retailing and
its impact
Assalam-u-alaikum
ANIL KUMAR
2016-BBA-053
MARKETING
MANAGEMENT

3. CONTENT
• RETAILING
• RETAILOR TYPES
• MAJOR TYPES OF CORPORATE RETAIL ORGANIZATIONS
• FRANCHISING SYSYTEM
• RETAILORS MARKETING DECISIONS
• RETAILER SERVICE MIX
• STORE ATMOSPHERE
• LOCATION DECISIONS
• TIPS FOR INCREASING SALES IN RETAILER STORE

4. What is Retailing?
Retailing includes all the activities involved in selling goods directly to
final consumers for personal CONSUMPTION and nonbusiness use.

5. Major Retailer Types
• Specialty store
• Department store
• Supermarket
• Convenience store
• internet retailing
• Off-price retailer
• Drug store
• Catalog showroom

6. Major Types of Corporate Retail Organizations
• Corporate chain store
• Voluntary chain
• Franchise organization
• Retailer cooperative

7. A franchising system is a system of individual
franchisees, a tightly knit group of enterprises whose
systematic operations are planned, directed, and
controlled by the operation’s franchisor.
Franchising System

8. Target market
Product assortment
Procurement
Prices
Services
Retailers’ Marketing Decisions

9. Retailers’ Marketing Decisions
(cont.)
Store atmosphere
Store activities
Communications
Locations

10. Prepurchase services
Postpurchase services
Ancillary services
Retailer service mix

11. Store Atmosphere
• Walls
• Lighting
• Signage
• Product placement
• Floors
• Surface space
• Music

12. Location Decision
•Central business districts
•Regional shopping centers
•Community shopping centers
•Shopping strips
•Location within a larger store

13. ZARA Places Retail
Stores in
High-End,
High Traffic Areas
ZARA Places Retail
Stores in
High-End,
High Traffic Areas

14. Tips for Increasing Sales in Retail
Space
• Keep shoppers in the store
• Honor the transition zone
• Don’t make them hunt
• Make merchandise available to the reach and
touch
• Note that men do not ask questions
• Make checkout easy

15. Marketing Discussion
 Think of your favorite stores.
 What do they do that encourages
your loyalty?
 What do you like about the in-store
experience?

16. ANY
QUESTION ??

17. THANK YOU