4. RETAILING
What is Retailing?
Selling Goods or Services directly to final
customers for personal non business use
Who Are Retailers?
Any business enterprise whose sales volume
come primarily from retailing
10. DIFFERENCE BETWEEN
RETAILERS AND WHOLESALERS
- Wholesalers pay less attention to promotion,
atmosphere, and location than retailers
- Wholesale transactions and trade area are larger
than Retailers’
- Government norms are different for both
11.
12. MERCHANT WHOLESALERS
Full Service Wholesalers:
Carry Stock, Maintain sales force, Offer Credits,
Make Deliveries, Provide management assistance
Limited Service Wholesalers:
Cash & Carry, Drop Shipper, Truck Jobber
Rack Jobber, Mail Order
14. MARKET LOGISTICS
Marketing logistics involve planning,
delivering, and controlling the flow of
physical goods, marketing materials
and information from the producer to
a market as necessary to meet customer
demands while still making a
satisfactory profit