WHAT IS RETAILING?
 Retailing
 includes

all the activities in selling products
or services directly to final consumers ...
RETAILING DEFINITION
According to Kotler: “Retailing includes all the
activities involved in selling goods or services to ...
RETAIL MANAGEMENT
The various processes which help the customers to
procure the desired merchandise from the retail
stores...
RETAIL FUNCTIONS IN DISTRIBUTION
Manufacture
r

Wholesale
r

Retail
er

Final
consum
er

A Typical Channel of Distribution...
RETAIL FUNCTIONS


Retailer giving maximum local
convenience to customer.



Storage facility.



Variety of stocks & b...
RETAIL FUNCTIONS


Last outlet for distribution.



Retailers are absolutely essential in meeting daily
needs.



Perso...
OTHER FUNCTIONS
Retailers often act as the contact between
manufacturers, wholesalers, & customers.
Retailers communicate ...
TYPES OF RETAILERS











Specialty stores
Department stores
Convenience stores
Superstores
Supercenters
Fact...
TYPES OF RETAILERS
Specialty stores
carry narrow product lines with deep assortments within
the product lines
Department s...
TYPES OF RETAILERS
Discount stores
sell standard merchandise at lower prices by accepting
lower margins and selling higher...
RECENT TRENDS IN RETAIL MARKETING

E-Retailing
E-RETAILING
e-tailers
Retailers who sell over the Internet
BENEFITS OF E-RETAIL TO A BUYER
Wider product availability & wider buying
options
Ability to shop 24/7 and easy comparison...
What to sell online
Computer
software
Consumer
electronics
Office supplies
Sporting goods
Books and music

Toys
Health and...
SUCCESSFUL E-RETAILERS ACROSS THE
WORLD
Amazon – www.amazon.com – Books
Dell – www.dell.com - Computer hardware
Marks and ...
Globalization
.
Some factors stimulating
globalization of retailing
are the maturation of the
domestic market, the
develop...
EMPLOYMENT OPPORTUNITY
TOP 5 RETAIL STORES IN
THE WORLD

 Rank

1
2
3
4
5

Company

Headquarters

Wal-Mart
Kroger
Target
Walgreen
Costco

B...
TOP 5 INDIAN RETAIL STORS
1.

Pantaloon group:
2. K Raheja Group
3. Tata group:
4. Reliance
5. Birla Group
CONCLUSION…………..
QUARRIES,,,,,,,,,,,.????
Guide
Prof DEEPU
PREPARED BY
“CREATIVITY

TEAM”

NAVEEN JAIN
LAVANYA
MANJULA
MANJUNATH
9482288882
Trends in retail industry
Trends in retail industry
Trends in retail industry
Trends in retail industry
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Trends in retail industry

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Trends in retail industry

  1. 1. WHAT IS RETAILING?  Retailing  includes all the activities in selling products or services directly to final consumers for their personal, non-business use  Retailers  are businesses whose sales come primarily from retailing
  2. 2. RETAILING DEFINITION According to Kotler: “Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use” It is responsible for matching individual demands of the consumer with supplies of all the manufacturers.
  3. 3. RETAIL MANAGEMENT The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.
  4. 4. RETAIL FUNCTIONS IN DISTRIBUTION Manufacture r Wholesale r Retail er Final consum er A Typical Channel of Distribution Manufacturer Brand A Brand A customers Wholesaler Manufacturer Brand B Retailer Manufacturer Brand C Brand C customers Wholesaler Manufacturer Brand D Brand B customers Retailers role in sorting process Brand D customers
  5. 5. RETAIL FUNCTIONS  Retailer giving maximum local convenience to customer.  Storage facility.  Variety of stocks & brands.  Attracts the consumers.  Provide after sale service.
  6. 6. RETAIL FUNCTIONS  Last outlet for distribution.  Retailers are absolutely essential in meeting daily needs.  Personal services & wide selection of goods.  Retailers offered durable & costly goods.  Provide feedback.
  7. 7. OTHER FUNCTIONS Retailers often act as the contact between manufacturers, wholesalers, & customers. Retailers communicate with customers, wholesalers & manufacturers.. Retailers also complete transactions with customers i.e., having convenient locations, filling order promptly & accurately, & processing credit purchase. Some retailers also provide customer services such as gifts wrapping, delivery, & installation.
  8. 8. TYPES OF RETAILERS          Specialty stores Department stores Convenience stores Superstores Supercenters Factory outlets Off-price retailers Discount stores Warehouse clubs
  9. 9. TYPES OF RETAILERS Specialty stores carry narrow product lines with deep assortments within the product lines Department stores carry a wide variety of product lines Convenience stores carry a limited line of high-turnover convenience goods Superstores offer a large assortment of routinely purchased food products, no food items, and services Supercenters have very large combination food and discount stores
  10. 10. TYPES OF RETAILERS Discount stores sell standard merchandise at lower prices by accepting lower margins and selling higher volume Off-price retailers buy at less than regular wholesale prices and charge customers less than retail • Independent off-price retailers either are owned and run by entrepreneurs or are divisions of larger retail corporations Factory outlets are producer-operated stores Warehouse clubs are large warehouse-like facilities with few frills and offer ultra-low prices
  11. 11. RECENT TRENDS IN RETAIL MARKETING E-Retailing
  12. 12. E-RETAILING e-tailers Retailers who sell over the Internet
  13. 13. BENEFITS OF E-RETAIL TO A BUYER Wider product availability & wider buying options Ability to shop 24/7 and easy comparison shopping Quick delivery of digital products Save time.
  14. 14. What to sell online Computer software Consumer electronics Office supplies Sporting goods Books and music Toys Health and beauty Apparel and clothing Jewelry Cars Services Others
  15. 15. SUCCESSFUL E-RETAILERS ACROSS THE WORLD Amazon – www.amazon.com – Books Dell – www.dell.com - Computer hardware Marks and Spencer – www.marksandspencer.com – Clothing, gifts
  16. 16. Globalization . Some factors stimulating globalization of retailing are the maturation of the domestic market, the development of skills and systems to effectively manage global operations, and the removal of trade barriers
  17. 17. EMPLOYMENT OPPORTUNITY
  18. 18. TOP 5 RETAIL STORES IN THE WORLD  Rank 1 2 3 4 5 Company Headquarters Wal-Mart Kroger Target Walgreen Costco Bentonville, Ark. Cincinnati Minneapolis Deerfield, Ill. Issaquah, Wash.
  19. 19. TOP 5 INDIAN RETAIL STORS 1. Pantaloon group: 2. K Raheja Group 3. Tata group: 4. Reliance 5. Birla Group
  20. 20. CONCLUSION…………..
  21. 21. QUARRIES,,,,,,,,,,,.????
  22. 22. Guide Prof DEEPU PREPARED BY “CREATIVITY TEAM” NAVEEN JAIN LAVANYA MANJULA MANJUNATH 9482288882

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