3. A retail store that carries a narrow
product line with a deep assortment with
in that line.
4. A retail organization that carries a wide variety of
product line each line is operated as a separate
departments managed by specialist buyers or
merchandisers
5. A large, low cost, low margin, high-volume, self-
service store that carries a wide variety of grocery and
household products.
6. A small store, located near a residential area, that is
open long hours seven days a week and carries a
limited line of high turnover convenience goods
7. A store much larger then a regular supermarket that
offers a large assortment of routinely purchased food
products, nonfood items, and services
8. A retail operation that sells standard merchandise at
lower prices by accepting lower margins and selling at
higher volume.
9. A retailer that buys at less then regular wholesale prices
and sells at less then retail, Examples are factory
outlets, independents, and warehouse clubs.
10. Retail strategy
Retail segmentation and
targeting
Store differentiation and
positioning
Retail marketing mix
Product and services assortment
Retail prices
Promotion
Distribution
(location)
Create value for targeted retail customers
11. All activities involved in selling goods and services to
those buying for resale or business use.
13. An independently owned business that title to the
merchandise it handles
14. A wholesaler who does not take title to goods and
whose function is to bring buyers and sellers together
and assist in negotiation.
15. A wholesaler who represents buyers or sellers on a
relatively permanent basis, perform only a few
function, and does not take title to goods.
16. Wholesaling by sellers or buyers themselves rather than
through independent wholesalers
17. Wholesales strategy
Wholesale segmentation
and targeting
Differentiation and
services positioning
Wholesale marketing
mix
Product and service
assortment
Wholesale prices
Promotion
Distribution(location)
Create value for targeted wholesale customers
