These slides deals with Branding and its work

1. ING
Works ?
How does
MANISHA SHRIVASTAVA
CUJ

3. .

4. The role of brands

5. 1. IDENTIFICATION
Brand identifies the source of the product

6. 2. RESPONSIBILITY
Allows customer to assign responsibility of the
product

7. 3. PROTECTION
Brand provides the firm legal protection

8. Brand signals certain level of quality

9. Brand provides security of sustained future
revenues to the owner

10. Scope of branding

16. RECAP
1.What is Brand
2.Role of Brands
3.Scope of Branding
4.Examples

18. CREDITS