This document summarizes key lessons and concepts covered during Anurag Jain's marketing internship under Dr. Sameer Mathur. It discusses three modules that focused on presentation skills, core marketing management concepts, and case study analysis. The marketing management concepts module covered topics like marketing strategies, consumer behavior, customer relationship management, and branding. It also analyzed an HBR article about moving advertising away from interruptive messages and targeting it towards creating value in consumers' public, social, tribal, and psychological spheres. The internship provided hands-on learning of presentation skills, marketing fundamentals, and how to analyze real-world case studies.
44. They’re at TV, radio, print, mobile devices, displays,
ATMs, and information kiosks to taxis, trains,
buses, elevators, gas stations, bars, restaurants,
and subways
In Short- EVERYWHERE, just like the
divine
53. Placing
Ads in
the
Spheres
Define
objective
s first
from a
consume
rs’ point
of view
Target
the
campaign
to create
value for
consume
rs
Test,
listen,
and
adjust
ads to
improve
the
customer
experien
Evaluate
an
expansio
n
strategy
Constantl
y look for
ways to
refresh
the
message
54.
55. DISCLAIMER
•Created by ANURAG JAIN, NIT ALLAHABAD,
during an internship by Prof. Sameer Mathur,
IIM Lucknow.
• www.IIMInternship.com