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Gino sa distribution channel management

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Manisha Shrivastava

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GINO SA: Distribution Channel Management
GINO SA WHAT IS IT
Gino SA is one of the largest burner manufacturers and exporters in the world .
WHO R THE PLAYERS?
DAVID ZHOU- JEAN-MICHEL PIERRE- HENRY GONG - JINGHUA- FEIMA-
WHAT IS THE PRESENT SITUATION
Zhou is confused whether or not to proceed with the project.
OBJECTIVE
ANALYSING THE SITUATION
CHOICES BEFORE GINO SA
DECLINE FEIMA’S OFFER1.
ADVANTAGES DISADVANTAGES
2. ACCEPT FEIMA’S OFFER TO INDUSTRIAL SEGMENT AND OTHER SEGMENTS REMAIN WITH JHINGUA
ADVANTAGES DISADVANTAGES . .
Accept FEIMA as JINGHUA’s customer3
ADVANTAGES DISADVANTAGES .
DECISION
ACCEPT FEIMA’S OFFER FOR INDUSTRIAL SEGMENT AND OTHER SEMENTS REMAIN WITH JHINGUA
DECISION ANALYSIS
RECAP
1.slideshare.net 2.Flickr.com 3.Hbr.org 4.Compfight.com
Gino sa distribution channel management
Gino sa distribution channel management

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Gino sa distribution channel management