meaning of brand equity from kotler book

1. By Sanket Badhe

2. Brand equity is the added
value endowed On products
and Services. It may be reflected in
the way consumer think, feel, and act
with respect to The brands, as well as in
the prices, market share, and
profitability The brand commands.

3. Customer based brand equity is thus
the differential Brand knowledge has
on consumer response to the
Marketing of that brand.

4. Consumer react more favourably to a
product and the Way it is marketed
when the brand is identified
positive customer-based
brand equity

5. negative customer-based
brand equity
Consumers react less favourably to marketing
activity for the Brand Under the same
circumstances

6. Is and example.
Lifebuoy is an illustration of how company
consistently Maintained the Brand’s key
promises of health over The years and yet
introduced several variants and Line
extensions with more generic interpretation
Of the brand promise and contemporary
execution Of marketing-mix elements,
keeping changing consumer preference mind

7. Brand Equity Models

8. Models

12. Models

13. Weak
relationship
Strong
relationship

14. Brand Resonance Model

18. “Created by Sanket Badhe, IIT
Roorkee, during an internship
with Prof. Sameer Mathur,
IIMLucknow,
www.IIMInternship.com ”