Hi guyes, I want to inform you that I develop a music website named musicmaza, where you can download latest mp3 song, latest hindi song, video song, upcoming movie review, bangli songs, pakistani songs, and many more. you can visit my website>>> musicmaza.biz

1. WELCOME
TO
MY PRESENTATION
SESSION

4. A brand is a name, term, sign, symbol or
design or a combination of them, intended to
identify the goods & services of one seller
groups of sellers & to differentiate them from
those of competitors.

5.  Brand management is the process of
creating, developing, maintaining,
realizing the value of brand. That
mean it creates tangible & intangible
product or service to customer.

6.  Copy right or patent: Right to the innovative product.
 Brand mark : Brand mark is a logo or sign or symbol of
brand that identify the brand.
 Trademarks : It is a legal permission to use the brand
name.
 Brand Name : Brand name is a name or identifies or
symbol of a product.

7. Product Brand
Product is anything that can be
offered to a market for attention,
acquisition or consumption to satisfy
the need and wants of consumer.
A brand is a “name, term, sign,
symbol or design or a combination
of them, intended to identify the
goods & services of one seller
groups of sellers & to differentiate
them from those of competitors
Product is a set of attributes or
characteristics that buyer normally
buy.
Brand is more than product that
customer expect.
Product creates primary demand Brand is the secondary demand of
product
Product themselves valuable
tangible asset
Brand themselves are intangible
asset.

8. High quality product or service
The brand name must be appealing
Customers perception

9. 1. High quality product or service: For
meeting appropriate consumers need &
attracting number of consumers creating high
value product by considering need and wants
of consumer.
2. The brand name must be appealing: The
name & symbol of brand should be attractive
that create appeal for the actual & potential
consumers.
3. Customers perception: About the product,
the packaging, promotion, pricing & others
elements

10. 1. Form the consumers’ point of view.
2. Form the manufacturer point of view.

11. A. Identification of Source of product
B. Assignment of responsibility to the product maker
C. Risk reducer
 Functional Risk
 Physical risk
 Financial risk
 Social Risk
 Psychological risk
 Time risk
D. Search cost reducer
E. Promise, bond or pact with maker of product
F. Symbolic device
G. Signal of quality

12. A. Source of financial return
B. Legally protect the manufacturer
C. Signal of quality level to satisfy
consumer
D. Source of competitive advantage
E. Means of identification to simplify
handling or tracing

13.  Ideas & causes
 Services
 Retailer & Distributor
 Online products & services
 People & organization.
 Sports, Arts & entertainment
 Geographic location
 Physical goods

14. 1. Physical goods: Physical goods are traditionally
associated with brands. Example-Coca-Cola, IBM, BMW.
2. Services: Various kinds of services sector is also brand
that have been providing service over a many years.
Example- DBBL
1. Retailer & Distributor: The retailer or other channel
members engaged with distributing products which play an
important function in business. Example- Karupanno, Mc.
Donald, Gap.
1. Online products & services: At present online is very
much important media for buying, selling & knowing
information about products & services. Example-
Bikroy.com, Google

15. 5. People & organization: Beyond the products & service,
people & organizations are also being a brand. Example- Dr.
Md. Unus, Shakib-Al-Hassan, SQUIRE
6. Sports, Arts & entertainment: Sports, Arts &
entertainment are become brand. Example- Football, cricket.
7. Geographic location: Geographic location like people &
product also can be branded. Example- Sundorbon, Cox’s
Bazar
8. Ideas & causes: Different ideas & causes become brand if
its cover a particular theme or creating awareness.
Example- Save the child save the nation, green marketing.

16.  Institutional brand bonds: marketer
can maintain long tern relationship with its customers
by consumer brand bonds.
 Customer brand bonds: Intuitional brand
bonds related with organization.

17.  Trust
 Consistency
 Accessibility
 Responsiveness
 Commitment
 Affinity

18. 1. Trust: Trust means the faith on a product,
service or idea about its quality, performance,
assurance and others.
2. Consistency: Consistency means the
continuous same performance of a product,
service or idea
3. Accessibility: Brand should access to the
consumer, that consumer get the brand easily
when they want to buy.

19. 4) Responsiveness:
How quickly & easily company response to the
customer complaints.
5) Commitment:
How strongly a company tries to maintain its
promise that is given to its customer.
6) Affinity:
Affinity means building strong relationship by
brand, when consumer able to identify the
specific company or brand.

21. 1. Social bond: Any exchange between individuals first tent
to be a social exchange. Example- DBBL- Provide
scholarship to students.
2. Psychological bond: Brand based on psychological
contract like personality, self-concept and lifestyle. Example-
RFL enable to build psychological bond with its customer.
3. Financial bond: Customer bond would also be based
on financial gain or benefit that a brand seeks to offer to its
customer. Example- winter price discount of BATA Company.
4. Structural bond: Customer relation would be based on
physical connection which could be created between buyer
system & seller system. It can be done through online media.
Example- Bangla link customer point create a structural
bond to its customer.

22. THANKS TO ALL
&
ALL THE BEST

23. CREATED
BY
NAJMUL
HAQUE
(RANA)