1. As Media Task 4
1.
Over the years, IPC has been associated with many different types of magazine/ target
audiences. For example women were targeted from the early 1900s onwards in woman’s
weeklies like ‘Woman’s Weekly’ and other magazines like ‘Home and Gardens’, ‘Ideal
Home’, ‘Wedding and Home’ and more recently ‘Now’. From the 1950s as technology
progressed, music and TV lovers were targeted in magazines like ‘New Music Express’, ‘TV
Times’ and ‘What’s on TV’. Also from the 1960s men were targeted in the football weekly
‘Shoot’ and ‘Rugby World’.
2.
IPC might be an appropriate publisher for a new music magazine because it has gained alot
of experience in releasing new magazines over the years and knows how to tailor specific
magazines to suit a particular target audience. The genres they might be likely to publish are
popular music/rock as reinforced by NME.