2. HISTORICAL SIGNIFICANCE
• NOW
– MAINSTREAM APPEAL
– YOUNGER AUDIENCE
– “INDIE-FOLK”
• 30 YEARS AGO
– “OUTDATED,
TRADITIONAL”
– A NICHE GENRE
<< MARTIN CARTHY’S
“MARTIN CARTHY”
(1965)
MUMFORD AND
SONS’ “BABEL”
(2012)>>
3. MODERN AUDIENCE
• HIGHER ATTENTION FOR
16-25 MARKET
• STILL SOME
REPRESNETATION FOR
OLDER AUDIENCE
AS OF APRIL 2013,
“BABEL” HAS BEEN IN
THE ALBUM CHARTS FOR
27 WEEKS AND “SIGH NO
MORE” (THE BAND’S
FIRST ALBUM) FOR 163
WEEKS
