1. Audience research questionnaire
1) Are you male or female?
Male Female
2) How old are you?
16-17 18-19 20+
3) If a documentary came on BBC 1, BBC
2, ITV1, Channel 4 or Channel 5, which
channel would you most prefer to watch it on and why?
_________________________________________________________________________
_________________________________________________________________________
4) What is your social class?
Upper
Middle
Working
5) What is your parent’s socio-economic profile out of the following 6 groups?
(Tick the appropriate box below)
Group A – lawyers, doctors, scientists,
managers of large companies – well paid
professionals
Group B – teachers, middle managers,
senior managers
Group C1 – ‘white collar’ jobs, junior
management, bank clerks, nurses
Group C2 – ‘blue collar’ jobs, electricians,
plumbers, carpenter
Group D – semi and manual skilled jobs –
drivers,
post sorters

2. Group E – students, unemployed,
pensioners
6) Which ‘Life Matrix’ psychological profile best describes you?
(Tick the appropriate box below)
Tribe Wired: Digital free-spirited, creative young singles.
Fun/ Atics: Aspirational, fun-seeking, active young people
Priority Parents: Family Values, activities, media strongly dominate
Home Soldiers: Home centric, family orientated, materially ambitious
Renaissance Women: Active, caring, affluent, influential mums
Rugged Traditionalists: Traditional male values, love of the outdoors
Struggling Singles: High aspirations, low economic status
Settled Elders: Devout, older, sedentary lifestyles
Free Birds: Vital, active, altruistic seniors
Knowledge about eating disorders
7) How much do you know about eating disorders in general?
_________________________________________________________________________
8) Can you name 5 eating disorders below?
_________________________________________________________________________
_________________________________________________________________________
9) Would you be interested in a modern documentary to explain more about eating
disorders?