2. Cover 1 BBC Music, Sarah Chang Edition 1 1 Masthead –The Masthead is portrayed in capitals and a somewhat bold font; this ensures that the reader will pay attention to it. Additionally it tells the reader automatically that the magazine is going to be about music. Its red colour not only emphasises on the audience noticing it (red is usually used in business to get attention) but with connotations of persuasion, encourages them to actually want to buy it. Finally, the style of the font itself is similar to ‘Script MT Bold’ gives the impression that the magazine is more sophisticated. 2 2 3 3 4 4 5 5 6 6 6 6 7 7 Main image –The main image captures a mid shot of classical musician Sarah Chang; this is reinforced by the main cover line that showcases her name in a clear, bold font. He is looking directly at the camera and smiling which allows a ‘friend-like’ connection to be built with the target audience to make them want to buy it more. She is wearing a simple yet refined dress which fits into the idea of sophistication and ‘classical’. Flasher –The flasher is placed towards the upper end of the magazine in the primary optical area in order for the audience to notice it almost instantaneously. The text displayed on it is significant because ‘FREE CD!’ reinforces the masthead that the magazines content is to do with music. Main cover line –The main cover line accompanies the main image in order for the audience to create an association with the magazine and its contents. Like the masthead, it is in bold and remains to the rigid colour scheme of red; this makes the magazine overall appear of professional and grabs the attention of the audience because it stands out. Also because it says ‘Exclusive Interview’, the audience want to buy it more to find out private information about Sarah Chang. Barcode –The barcode along with the issue, date and selling price is important because not only does it tell the audience what edition the magazine is, but more obviously, allows the magazine to be brought. Also, the price may give an indication as the to social class of the target audience. Cover lines –The cover lines are important because they are used to indicate to the audience what they’re expected to find within the magazine which makes them curious to want to buy it. Particularly within this classical music magazine, the audience discover that inside they’ll find information on classical artists such as pianist Glenn Gould. Header –The header is used to depict to the audience what elements will be in the magazine such as ‘latest news and features’ and ‘radio, TV and live listings’.
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4. Cover 2 Top of the Pops, Issue 189 1 2 4 5 6 7 Masthead –The Masthead is portrayed in lower case letters and by utilizing a bold font, the readers’ attention is ensured. In addition the denotation of the masthead automatically conveys that the magazine is going to be based specifically on the genre of pop; its called ‘top of the pops’. The connotations of the contrasting colour scheme of pink and yellow and purple emphasises the idea of ‘pop’ as pink has connotations of love and romance, yellow of joy and happiness and purple of romance and mystery; these are all topics of pop songs contain. Also, as yellow is an attention grabbing colour, the audience are subconsciously more willing to buy it. Finally, the style of the font itself is similar to ‘Hobo Std’, giving the impression that the magazine is going to be fun. 3 6 Main image –The main image captures a long shot of the Jonas Brothers; this is reinforced by the main cover line that showcases the pop group’s name in a clear, bold font. They are all looking directly at the camera and smiling which allows a ‘friend-like’ connection to be built with the target audience to make them want to buy it more. As well as this, they are wearing casual clothing which fits into the idea of ‘fun’. Flasher –The flasher is placed in a primary optical area just above the masthead on the magazine cover ; this is because it ensures they’ll notice it straight away. The text displayed on it is significant because ‘WIN! Tickets to see the X-Factor’ reinforces the masthead that the magazines content is to do with pop music as this show covers pop artists and, because it gives an indication of what interests the target audience has. Main cover line –The main cover line accompanies the main image in order for the audience to create an association with the magazine and its contents. Like the masthead, it is in bold and fits in to the colourful colour scheme by using pink; this makes the magazine overall appear of professional and grabs the attention of the audience because it stands out. Also because it says ‘No more secrets! Jonas Brothers come clean about everything’, the audience want to buy it more to find out secrets about the boy band. Barcode –The barcode along with the issue, date and selling price is important because not only does it tell the audience what edition the magazine is, but more obviously, allows the magazine to be brought. Also, the price may give an indication as the to social class of the target audience. Cover lines –The cover lines are important because they are used to indicate to the audience what they’re expected to find within the magazine which makes them curious to want to buy it. Particularly within this pop music magazine, the audience discover that inside they’ll find information on pop artists such as Cheryl Cole, Alesha Dixon, Miley Cyrus and Taylor Swift. Strap line –The strap line is used to depict to the audience things will be in the magazine , in this case news on ‘Robert Patterson’, ‘JLS’, ‘The Saturdays’ and ‘N-Dubz’. 6 1 2 3 4 5 6 7
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6. Cover 3 BBC Music, Sarah Chang Edition 1 1 Masthead –The Masthead is quite unusual when compared to others, instead of stretching across the page its positioned in the top left hand side of the page. It consists of the letter Q in a capital and bold font; this conciseness guarantees that the reader notice it straightaway and remember it. Additionally its caption tells the reader automatically that the magazine is going to be about music, ‘discover great music’. Its red colour not only emphasises on the audience noticing it (red is usually used in business to get attention) but with connotations of persuasion, encourages them to actually want to buy it and, it fits in to the rigid colour scheme of red, black and white. 2 3 4 5 Main image –The main image captures a close up camera shot of rock singer Liam Gallagher; this is reinforced by the main cover line that showcases his name in a large, clear, bold font. He is looking directly at the camera however he's not visibly showing any emotions and is wearing sunglasses; this persuades the audience to want to buy it more because it can be inferred from this mysteriousness that he’s concealing something. Also, within the reflection of the glasses is the other members in his band ‘Beady Eye’ which reinforces the alternative genre of Q. Main cover line –The main cover line accompanies the main image in order for the audience to create an association with the magazine and its contents. Like the masthead, it is in bold and remains to the rigid colour scheme of red and white; this makes the magazine overall appear of professional and grabs the attention of the audience because it really stands out. Also because it says ‘Liam’s beady eye kick off’, the audience want to buy it more to find out information about this conflict. Barcode –The barcode along with the issue, date and selling price is important because not only does it tell the audience what edition the magazine is, but more obviously, allows the magazine to be brought. Also, the price may give an indication as the to social class of the target audience. Cover lines –The cover lines are important because they are used to indicate to the audience what they’re expected to find within the magazine which makes them curious to want to buy it. Particularly within this alternative music magazine, the audience discover that inside they’ll find information on different bands/artists such as ‘Adele’, ‘Noah and the Whale’, ‘Queen’ and ‘Elbow’. 2 3 4 5 5 5 5 6 Grab quote –The use of a grab quote is effective because they give a snippet of what the interview within the magazine is going to be like, prompting the audience to become curious and therefore buy it. 6
