Evaluation Question 2: How effective is the combination of your main product and your ancillary texts?

1. EVALUATION QUESTION 2: HOW
EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND YOUR
ANCILLARY TEXTS?
By Millie Bourke

2. THE MARKETING PACKAGES OF
ARTISTS I RESEARCHED
Looking at 3 of the artists I researched, I can easily see the marketing
packages. I took inspiration from a wide range of artists but I will
specifically look at Amy Winehouse, Adele and Florence and the
Machine. All these artists have elements of indie/pop/soul within
them which matches my chosen genre.

3. AMY WINEHOUSE
I will be focusing on Amy Winehouse’s Back to Black album.
Following the indie genre her website and digipak use the
same images of her drawing attention to her femininity and
style. Similarly, her videos focus a lot on her focusing on
her face, body and actions. Every aspect of her marketing
package has a vintage theme from the font, colours,
clothes, videos and images. This style remains consistent
throughout her work not just this significant album. Her
talent is well represented through her images, while most
indie artists display a casual side, she conforms more to
the soul genre as on her website there are a lot of images
of her performing live on stage. She made herself an icon
with her unique style and makeup which displays to the
audience her individuality to the audience. I applied all this
to my work with a soulful vintage theme throughout all
media products and with a strong focus of the artist in my
music video.

4. ADELE
Adele mainly seems to have a consistent black and white
theme to match her soulful love songs throughout her
website, digipak and videos. She too follows a very classy
vintage look to go with a soul genre, similarly she also
focuses the camera a lot on her promoting herself and her
talent. Her website makes sure to get herself promoted
with shots of her with recent music videos and lists of
tours all displaying her popularity. Her style is very
simplistic which conforms to the indie genre however her
songs are well known due to the dramatic videos and lyrics
relating to a wide range of people, which gives her that
element of pop within her musical career. I took heavy
inspiration from Adele’s dramatic videos displaying
emotion but also I kept my style consistent just like she
does throughout so I appeal to a similar audience (13-21).

5. FLORENCE AND THE MACHINE
Florence is a typical indie artist. She has a real
light-hearted theme to her work which means she
uses bright colours and boho style clothing within
her videos and digipak as with her website she has
kept the layout simple using a lot of images making
it a lot more visually appealing making the artist a
lot more well known. I try to take the visually
appealing route with my products especially the
digipak which follows the same faded imagery as
her music videos do. Along with the other artists,
Florence does a lot to promote herself by making
herself the centre of attention by making most
video shots of her as well as showing images of
herself in her digipak and website

6. INCORPORATION INTO MY WORK
Throughout my work I made sure to have a continuous style so that it
flowed well and didn’t clash. I threw in elements of soul and indie
mixing them together. With this I got a continuous vintage style
throughout both my video, digipak and website presented through
images, colour and font used. I kept the look of Amy Winehouse and
Adele with the kind of clothes and look I was going for as an artist
pouring emotion and style into all my work while Florence inspired
me to make everything visually appealing through images I took for
my website and digipak (for example instruments like old pianos and
guitars which have that element of soul genre) but also small touches
within my music video. Keeping a focus on the artist was a common
theme within these marketing packages so using camera shots on the
artist was important but I also included a blog on my website which
made it a lot more personal and intimate which I thought really
reflected on the indie genre.

7. SOCIAL MEDIA
Social media is such a big part of our
everyday lives. It massively assists artists in
bringing them closer to their fans and
getting well known (Very important for
indie artists). Social media also creates a
massive amount of promotion, posting on
twitter or Facebook will attract more
attention to their work and increase their
popularity. I used social media such as a
linked Facebook page to share updates of
my main website and a linked Instagram
page for aesthetic images (to make my
website for visually appealing). Social
media is used a lot by my target audience
who are 13-21 so it will be easier to
connect with them and attract them. I kept
links on my website and those pages so
that fans can access all back and forth
easily and simply.

8. SYNERGY
Synergy is the interaction/co-
operation of two or more
organisations, substances or other
agents to produce a combined
effect greater than the sum of their
separate effects. Its very important
as it gives bands/artists a larger
global affect. When creating my
products I kept a good consistent
theme going throughout all of them
with the same kind of vintage look
about them with neutral faded
colours and effects. I kept the idea
of a paper plane going as my artist
is known as ‘Amelia’s Paper Planes’
so as my website logo I have a
paper plane, my merchandise also
features a paper plane shirt and in
my digipak the model is holding a
paper plane as well as a paper plane
also being included on the disk. The
constant inclusion of the paper