3. Mobile Application
Market
- Worlds 4th largest APP economy
- Rapid Increase of smartphone users
- Increasing mobile internet users
GROWTH RATE
- India to grow @ 92% (fastest in the
world) [ 7.7 billion users]
- China the next best at 29% [49 billion
users]
Rajneesh Jha
4. Of all the types of App
Proposed APP growth is
with
• Retail apps
• Video streaming apps
• Ride-sharing apps
Rajneesh Jha
5. Max % Growth
• Time spent is most on retail App
led by e-commerce
• Snapdeal
• Amazon
• Myntra
• Flipkart
In retail, e-tailing firms, who have mobile-
first approach are ahead of their
competitor in customer acquisition
Rajneesh Jha
7. PERCEPRTION
Users in India spend more time on
browsers.
Data shows that the percentage of
time spent on apps in India is the
same as around the world @
93%
Only 7% Indian internet users spend
time on mobile browsers
Rajneesh Jha
8. Riding App
25%
of Android users in India use at least
one ride-sharing app
Example: Uber or Ola
Other developed country average
below
20%
Ola is the most downloaded and used app
after Uber in India
Rajneesh Jha
9. 75%
of the top 10 mobile retail apps
in India are in both iOS and
Google Play store - having
mobile-first approach.
In US and UK this number is only
10%
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10. Asia Pacific with more than
50%
of total global app downloads
is regarded as the biggest
region in the global app
economy
Rajneesh Jha
13. The biggest drivers
of Video Social
Media business
• ClickThroughRate – CTR
• WatchTime
• Premium – Under Partnership
CONTENT IS THE KEY
Rajneesh Jha
14. YouTube
• YouTube is a free search engine
for videos
• Platform for video upload,
sharing and watching
• The content can be uploaded
which is verified & confirmed by
YouTube team and can further
be seen, liked and shared
Rajneesh Jha
15. YouTube
If you don’t pay for the product, you are the product
YouTube sells views / eyeballs in
exchange for money, the more
videos are viewed (that contain
ads) the more money youtube
makes
YouTube bottom-line is not only
dependent on embedded ads in
videos but also sponsored videos
(Paid Advertising)
Rajneesh Jha
16. YouTube
YouTube’s model works
more like a TV network,
where the value of the
product is only as big as
advertisers are willing to
pay to advertise against it.
For a TV show that typically
happens on TRP, but on
YouTube that runs by the
split second.
Rajneesh Jha
17. India’s best YouTube
channels
• T-Series
• SET India (SONY)
• ChuChuTV
• Eros Now
• Colors TV
• Zee TV
• Yash Raj Films – YRF
• Star Plus
• CVS 3D Rhymes
Rajneesh Jha
18. YouTube
60%
of Indian traffic on YouTube is
from mobile devises
YouTube has over
60 million
monthly active users in India, and
is growing at the rate of
25-30%
Avg time spent on YouTube
12Hr/Month
Rajneesh Jha
19. Video Advertising
market in India
27,000 channels
FY 2015-16
Around Rs. 1,100cr spent on
online video advertising
YouTube holds 80% market
share
Rajneesh Jha
20. YouTube
Ad Cost
Advertisement are charged
on CPM (cost per million)
basis with an avg cost
ranging from Rs.2 to Rs.70
per view
Rajneesh Jha
21. The active internet user base in India
nearly trebled from 120 million in
2012 to 343 million in 2015
Number of smartphones rose from 42
million to 240 million
50 million rural smartphone
users
In India every month 20,000 active
YouTube channels
upload 3.8 lakh videos
get 9.48 billion views
and
attract 1.1 crore new subscribers
Rajneesh Jha
23. HOTSTAR
In the business where content
is the key HOTSTAR is a
platform from the house of
STAR to monetize their
content.
The way YOUTUBE makes money,
HOTSTAR also do the same, by
placing ads on the videos, getting
sponsorships for programs and
making reality show for some
brands.
Rajneesh Jha
24. HOTSTAR
Estimated value of HOTSTAR is
currently at $6,582,334USD and
reaches roughly 1,539,992
unique users each day that
generate 3,005,625 daily page
views with a daily revenue (from
advertisements) of $3,006USD
approximately.
Yearly Estimation
Unique Visitors: 562,097,080
Unique Page Views: 1,097,053,125
Rajneesh Jha
27. REDDIT
self-proclaimed “Front Page of the
Internet”
WORKS ON
Building community
Sharing information
It is users who actually
make the site, not the code
Rajneesh Jha
28. REDDIT
Number of users of social
sites is the best asset to spark
venture capital interest
Audience Geography
Rajneesh Jha
30. Etv content on
YouTube
Spread on different
Etv channels
• Etv Andhra Pradesh
• Etv Telugu India
• Etv Plus India
• Etv Cinema
• Etv Yuva Bharat
• Etv Telangana
• Etv Hindi
Rajneesh Jha
31. Etv BHARAT
With Etv already into media
business and into the
production of content across
India in different languages
CONTENT IS NOT THE MAJOR CONCERN
Rajneesh Jha
32. Etv BHARAT
• Etv Bharat enters into digital
space
• Giving opportunity to all to get
registered as citizen journalist
for sharing content and
information for all
• A space created for citizen by
the interested content by the
citizen – will help retain the
users interest
Rajneesh Jha
33. Etv BHARAT
• Increasing sales of smart
phone and internet on
mobile increases the scope
of success for app based
software
• Etv bharath will have good
platform to share and
monetize their pre-
generated content with very
low cost
Rajneesh Jha
34. Etv BHARAT
• Etv Bharat is set for next gen
news app in the form of Photo,
Video &Text
• A platform in making for Photo,
Video & Text upload, sharing
and watching as NEWS
• The content will be uploaded
and is verified & confirmed by
Etv Bharat team and can further
be seen, liked and shared for
information
Rajneesh Jha
35. Etv BHARAT
USP of Etv Bharat
• Citizen Journalist
• Platform for all four types of
content Video, Image, Audio
and Text
• Content for citizen by citizen
• Multiple language – Single APP
Rajneesh Jha
36. Etv BHARAT
Though content is not a concern for
Etv - Quality and interesting content
to be taken on priority
Etv Bharath to be more popular with
the rural segment
In rural market streaming is always a
concern
Suggested not to go with the web
portal – the average cost of customer
acquisition increases
Rajneesh Jha
37. “Majority of apps which are based out of
other countries are developed by Indians,
either working out of India or stationed
abroad. This process in itself is a business
opportunity, which should be encouraged
by the Government.”
A. Robert Jerad Ravi, Advisor (Quality of Service), Telecom
Regulatory Authority of India (TRAI) says at ‘Digital Services
Asia 2016’,
Rajneesh Jha
