This document outlines a strategic plan for an online streaming app called Zoop It that aims to capture the growing Indian market. It analyzes the increasing smartphone and internet penetration in India as opportunities for online streaming services. Zoop It will provide streaming of TV shows, movies, music and live channels from partners. The goals are to gain market share, build brand equity and loyalty through high quality service on a freemium model with ads and low-cost subscriptions. Tactics include promotions through social media, pre-loading the app and referrals to acquire customers in the target groups of college students, professionals and those wanting on-the-go entertainment.

1. For an online
streaming App

3. CONTENTS
EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALS
STRATEGY
TACTICS
IMPLEMENTATION

4. In emerging markets like India, Use of smartphones is
increasing like forever..at a very high growth rate.
According to a survey , 46% of time spent by users is their
“me time”, no social media , no shopping , no gaming but
self entertainment.
With increasing penetration of 4G services into deeper
markets, provide consumers an “enriching me time
experience”
Leveraging on these developments , video on demand and
online streaming are the next big thing.

5. EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALS
STRATEGY
TACTICS
IMPLEMENTATION

6. What is Zoop It????
Zoop it is an online streaming content provider ,that caters to
the entertainment and media needs of its target market.
It provide online streaming of Indian Tv series from all the
more live Tv channels, music videos, News , Sports , movies ,
American Tv series , Hollywood movies.
Revolutionise the mobile as a pocket tv.”Entertainment , On
the go.

7. MARKET OVERVIEW-1
India is the
fastest growing
nation in terms
of smartphone
market.therefor
e,conducive
environment
for online
streaming
services

8. MARKET OVERVIEW-2
Internet
connectivity is
the basic
requirement for
digital services,
which is
increasing YoY
(year n year),
contributing to
growth of Vod
(video on
demand)market

9. POTENTIAL & TARGET MARKET
 Target audience—primarily the younger
generation and also those in the 25-
and-above age bracket, wanting to
consume content on the go.
 Working professionals who don’t want
to miss their favourite shows.
 College students who are fan of
American tv shows like prison break ,
GoT etc.
 Indians living abroad.
 Entire tv watching crowd……

10. EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALS
STRATEGY
TACTICS
IMPLEMENTATION

11.  Capturing market from existing players and
creating a place and position for the company ,
with app downloads.
 Creating brand equity among its users and
subscribers.
 High quality services and customer friendly app.
 Loyal customer base
 Generate revenue for expansion.

12. EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALS
STRATEGY
TACTICS
IMPLEMENTATION

13. CUSTOMERS
College students, Got fans ;)
working professionals
School kids

14. COMPETETORS

15. POINTS OF PARITY
Digital content providers , online streaming services.
Accessible through both mobile and web.
Tie ups with viacom18 and star network.
Revenue model based on advertising and subscription fee.
Anytime time , Anywhere.

16. POINTS OF DIFFERENTIATION
Based on freemium model.
Download option available in premium services
Tie ups with ISP’s like Rjio, Airtel to provide additional data.
Tie up with mobile companies for preloading app.
All channel access with collaboration from different groups.

17. EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALS
STRATEGY
TACTICS
IMPLEMENTATION

18. PLACE
App can be downloaded directly from
Google play store.
App can be installed by downloading its apk
file and use it in any phone.

19. PROMOTION
Incentives on referrals
Word of mouth marketing
Social media marketing
Tie ups for pre loaded
app.

20. PRICE
 UNLIMITED FREE ACCESS FOR
SD(standard definition) 360 p
content.
 In video Creative advertisement
videos .
 Standard video player.
 No sign up/sign in required for
watching.
 Upgrade to premium membership
with plans as low as 25 INR per
month.
 No advertisements at all.
 Access to premium shows ,unlock
all tv shows and tv series in HD
quality.
 Download facility available upto
5gb/week.

21. PRODUCT
 APP will be available for free download from google play store and 9
apps.
 Can also be used from mobiles with pre loaded app.
 Free product is available for lifetime with unlimited usage, for most
of shows and media.
 Users can upgrade to premium subscription with a fee as small as
INR 25/month.
 Premium version of app gives access to HD quality , better media
player with many options , download facility upto 5gb/week.

22. EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALS
STRATEGY
TACTICS
IMPLEMENTATION

23. CEO
Technology
Dept.
Data
Analytics
Head
App
Development
Manager
Content Dept.
Marketing
Dept.
Distribution
Head
Promotion
Head
Customer
Welfare Dept.
Customer
Care Head
Finance Dept.
Finance and
Accountancy
Head
ORGANISATIONAL STRUCTURE

24. SCHEDULE

25. DISCLAIMER
THIS FINAL PROJECT IS CREATED BY TUSHAR BAGHEL, HBTI KANPUR DURING
MARKETING MANAGEMENT INTERNSHIP UNDER PROF. SAMEER MATHUR,
IIM LUCKNOW