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DIGITAL MARKETING PLAN FOR CROWN IT
- 1. DIGITAL MARKEYING PLAN FOR CROWN IT NITYA GARG 16BSP1601 IBS GURGAON
- 2. Current scenario of CROWN IT Crownit is India’s leading O2O marketing and data platform. helping Brands and Retailers connect with consumer groups across India. With more than 12 lakhs of users. work with over 15,000 local business partners. 200 national and international brands for their marketing and data campaigns.
- 4. Problems Presence in 15 cities only. Very less downloads as compared to other similar apps. Decreasing cashbacks (Crowns). Very few local business partners as compared with competitors.
- 5. Why Businesses Should Use Social Media FACEBOOK 92 million Indians use Facebook. Maximum users of fb are of the age group of 19-24. TWITTER Twitter, the microblogging site has 23.2 million Monthly Active Users in India. Globally, Twitter has 320 million users, 140 million of Daily Active Users. YOUTUBE 60 million unique users in India with users spending over 48 hours a monthly viewing video content. 200 Million are active social media users
- 6. Other factors to Consider CONTENT MARKETING 42% of B2B marketers are active at content marketing and call it effective. 93% of B2B marketers are using content marketing over traditional marketing. MOBILE USERS 300+ million smart phone users. In India, there are over 462 Million internet users
- 7. Situational Analysis Demographics and behaviour of your existing audience. Engagement and website referrals via social media channels. Web traffic from mobile devices and operating systems. Web pages – most popular, bounce rates & visitor flow. Competitor– current performance and tactics.
- 8. Strategy Translated descriptions We can use this for our application and videos so that people of other states/cities can use the app as a native one! This will also increase the engagement, views and visibility of the app. fb campaigns : events , weekly meets, etc. in malls or in cafés. Will increase visibility. Winners will get additional cashbacks and discounts. Gifs should be made and shared.
- 10. Twitter Deliver Exceptional Levels Of Customer Interaction Google Analytics – this is your best friend. Real-time tracking Daily, weekly, monthly traffic reports Channels – organic, social, direct, referral Bounce rates Goal conversions User flow
- 11. Education websites cost 10K per day for pu Youtube buzz a Youtube page should be handled by a youtuber. Various showreel on different thoughts should be uploaded and shared on all platforms. CPC campaign Premium newspapers like TOI, HT they publish it at cost of more than 15 lakh monthly. Education websites cost 10K per day for publishing one campaign Small company like crown it can give 6rs per click by giving campaigns to the mediators for publishing our campaign to education websites
- 12. Scheduling & Content Monitoring Hootsuite Helps you track & manage your social media channels in one dashboard. Find content, monitor what other businesses are publishing and schedule posts for the future. Google Alerts It’s a great way monitor mentions of your business and your competitors businesses but it’s also a great tool for keeping on top of developments in your industry.
- 13. Thank you!