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Get Smart About Rewarded Video

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What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!

With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!

Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA

Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format

More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/

Published in: Technology
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Get Smart About Rewarded Video

  1. 1. Get Smart About REWARDED VIDEO …in less than two minutes
  2. 2. A lot of PUBLISHERS
  3. 3. Want to MONETIZE their sites £ ¥ $ $ $ $ £ £ ¥ ¥ ¥ ¥ ¥ £ £ € € € € €
  4. 4. While keeping users ENGAGED.
  5. 5. Bart is one of them.
  6. 6. He’s a MEDIUM-SIZED publisher
  7. 7. And he needs to UP his revenue BIG TIME
  8. 8. But HOW can he do it?
  9. 9. With REWARDED VIDEO, that’s how.
  10. 10. Ever play a game…
  11. 11. and get to the point when you need more lives…or birds?
  12. 12. There’s actually a free and easy way to keep playing
  13. 13. No need to spend that precious currency
  14. 14. Just watch a video ad!
  15. 15. And keep playing!
  16. 16. That’s called REWARDED VIDEO
  17. 17. It’s simple.
  18. 18. Users get access to PREMIUM content
  19. 19. That can be in-game currency and power-ups
  20. 20. Or access to EXCLUSIVE ARTICLES
  21. 21. 80% of mobile users are open to it
  22. 22. WHY?
  23. 23. Because the user has the POWER.
  24. 24. They choose to WATCH the video or not
  25. 25. That all sounds GOOD, so Bart tried it out
  26. 26. The RESULTS were average
  27. 27. But AVERAGE for rewarded video IS OFF THE CHARTS!
  28. 28. Bart reached 50 – 80% of his audience Vungle found their Rewarded Interstitial ad placement reached 50-80% of an app’s audience.
  29. 29. CPMs were between 20 – 55€! The typical CPM for a viewable, data-driven video ad is between 22 - 55 €.
  30. 30. And CTRs were ELEVATED by 20 – 35% The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic.
  31. 31. more than display ads!! 4 - 5x The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic, when compared to the typical display ad CTR..
  32. 32. Bart’s app revenue increased by 20 – 50% Soomla reports that rewarded video can increase app revenue by 20 – 40%.
  33. 33. Basically, REWARDED VIDEO is a win-win.
  34. 34. It’s great for USERS And great for PUBLISHERS.
  35. 35. Just ask Bart.
  36. 36. www.smartadserver.com www.smartadserver.com Let’s Talk Rewarded Video. http://smartadserver.com/publisher-platform/video/ contact@smartadserver.com
  37. 37. www.smartadserver.com www.smartadserver.com Sources In-Game Advertising the Right Way:: Monetize, Engage, Retain. Unity, 2016. Cohen, Jasmine. (2016, October, 20). How Rewarded Videos Benefit App Developers and Advertisers Alike [Blog post]. Retrieved from http://www.ironsrc.com/rewarded-videos-benefit-developers-advertisers/ Nizan, Yaniv. (2016, October 20). Increase Rewarded Video Revenue by Mastering Opt-In Ration [Blog post]. Retrieved from http://blog.soom.la/2016/06/increase-rewarded-video-revenue-by-mastering-opt-in-ratio.html O’Kane, Ciaran. (2016, October, 20). King: Testing new Reward Video Ad Format to Monetise 400+ Million Users [Blog post]. Retrieved from https://www.exchangewire.com/blog/2016/05/27/king-testing-new-reward-video-ad- format-to-monetise-400-million-users/ Spina, Franco. (2016, October, 20). Top Strategies for Rewarded Video Ads in Mobile Games..[Blog post]. Retrieved from https://deltadna.com/blog/rewarded-video-ads-in-mobile-games/ Takahashi, Dean, (2016, October, 20). Supersonic Sees Big Growth for “Rewarded Video Ads” in Mobile Games (Interview). [Blog post]. Retrieved from http://venturebeat.com/2015/03/01/supersonic-sees-big-growth-for- rewarded-video-ads-in-mobile-games-interview/view-all/ Best Practices: Vungle Video Ad Placements,. Vungle,. Retrieved from http://vungle.com/wp-content/uploads/ 2014/04/Best-Practices-Guide-4_14_14.pdf .

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