1. More than 60% of the
participants of my survey
were female, meaning that
the following results may be
bias to a females tastes,
stereotypically.
A vast majority of the
respondents were of the
age range between 17-18,
this could be seen as target
audience and may also
effect the results below in
terms of taste and social
media related questions.
2. Indie/alternative is by far the most
preferred genre from a large
83.33% of the respondents. This
could be down to the age range of
the participants being mostly 17-18
as it is a popular genre with our
generation. This also meaning that
the song and style of our music
video will most likely be
indie/alternative.
17/18 participants watch music
videos on YouTube, showing
that this website still stands as a
popular platform to watch
music videos and for many
people the only platform they
use to do so. This could be
down to the age range, or
perhaps its ease of use and
wide variety.
3. A large majority of the
respondents watch music
videos quite frequently or
sometimes and so the results on
the rest of the survey are rather
well informed. This high number
could be due to the age range
as I feel the age group of 17-18
are regular users of the internet
and social media and so are
more often exposed to music
video releases .
Most of the participants said
that they prefer a conceptual
style of video and the second
most popular was a narrative.
Taking this information and
planning and editing my video
around this could increase the
success of it.
4. 18/20 of the participants said that they
prefer an average length music video
2:20-4:20 minutes, showing that a
shorter music video isn't long enough to
develop a strong and interesting
narrative and a longer video of around 6
minutes is too long and loses most
peoples attention.
Vivid colours and scenic views were the
highest voted aspects preferred by the
participants, it is also shown that most
people prefer heart warming endings,
and fast moving clips over slow moving
clips; this being important information
that could be used in the production of
our music video.
5. The highest rated way of hearing about
new music videos was surprisingly in this
technologically led age, word of mouth,
the next is YouTube suggested and third is
social media. All accessible ways of
sharing our finished music video to
receive feedback and as many views as
possible.
Only 18/20 respondents gave their favourite
music video and most videos named were of
the indie/rock genre. As indie has been the
undermining preferred genre throughout the
survey this could inform the creation of our
music video.
6. The survey results have shown that indie/alternative is the main
genre preferred by adolescents aged 17-18, this shows that our
video will be more successful with our target audience if the
video and song are from the indie genre.
Another aspect from the results we could plan to include in the
music video would be a narrative with a conceptual style and
normal narrative as these two were the most popular with the
participants of the survey and will again increase the success of
our video.
When asked what they preferred in a music video the participants
responded mostly to “scenic views”, they also said they
responded positively to vivid colours in the cinematography; both
of these aspects will be easy to combine by filming in scenic
outdoor locations and using effects to strengthen the colours, we
could also specifically film at times when the skies are a range of
beautiful colours such sunrise or sunset(golden hour) to bring
vivid colours into the video.
