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Social Media ROI

by Digital Smartypants at 24-12 on Mar 03, 2009

  • 195,318 views

Writeup: http://zygote.egg-co.com/social-media-roi/ ...

Writeup: http://zygote.egg-co.com/social-media-roi/

A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.

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