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Fire Your Boss

Welcome to the wonderful world of making money by actually charging for stuff.

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Fire Your Boss!!1
           Blog revenue that makes sense for 2009




with Yongfook of      ~ a digital business incubator, based in Tokyo
BUT FIRST, A
COWARDLY DISCLAIMER
Fire Your Boss
Now I can say everything I need
in 140 chars or less.
Fire Your Boss
Earned $1039 in his best month.

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Fire Your Boss

  • 1. Fire Your Boss!!1 Blog revenue that makes sense for 2009 with Yongfook of ~ a digital business incubator, based in Tokyo
  • 4. Now I can say everything I need in 140 chars or less.
  • 6. Earned $1039 in his best month.
  • 7. Some people are making money from blogging, it seems...
  • 8. Some people are making money from blogging, it seems...
  • 9. Some people are making money from blogging, it seems...
  • 10. Some people are making money from blogging, it seems...
  • 11. Some people are making money from blogging, it seems...
  • 12. ! Advertising is not a way to monetise your blog, it is a way for someone else to monetise your blog.
  • 13. Difficulties of building a massive audience •Fragmentation •It takes a long time •Massive audience scale brings new problems.
  • 15. When this story broke, it was both factually incorrect and damaging to the reputation of the sole source.
  • 16. Yellow Journalism / Sensationalism / Manufactured Drama: Top-earning blogs indulge in this because the advertising model rewards it.
  • 18. How do you want to grow in 2009? or Audience Size Profit PROTIP: Aim for this
  • 20. Things have been free for so long we’ve developed an “entitlement” mentality. WTF, I have to PAY???
  • 25. As bloggers you are already creating content. You write frequently. You write authoritatively. You know what audiences respond to. You have a built-in audience already.
  • 26. But who the hell is going to pay for my content? We have to get over the notion that people won’t pay Niche Trust Authority Convenience Regularity Impulse Benefits Vanity / Improvement
  • 27. What can you write about that you are an expert on? The nicher the better. Be granular.
  • 28. + Your blog (always free) Your niche eBook @ $30 ✓ Everyone has a book in them! ✓ You’re an expert on something no matter how niche. ✓ You aren’t selling just to your blog audience, you’re selling to everyone coming in from search engines. Someone, somewhere will buy. ✓ How many books would you need to sell to earn more per month than the ads on your blog?
  • 29. + Your blog (always free) Your eLearning site @ $30 p/m ✓ Can you teach something in the form of a course? ✓ You’re an expert on something no matter how niche. ✓ How many subscribers before you have a stable monthly income?
  • 30. THE MATH Subscription Fee Members Revenue Per Month $10 20 $200 Subscription Fee Members Revenue Per Month $30 50 $1500 Subscription Fee Members Revenue Per Month $50 100 $5000
  • 31. You Your eLearning site @ $30 p/m this is not a full time job, but this might be. Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m $15,000 p/m
  • 33. thousands x $100 p/m = $x million p/year
  • 37. One of their properties = $2.5 million p/year
  • 42. You can ask me about this or any of the other stuff. Happy to chat. View / Download this presentation: http://www.slideshare.net/yongfook
  • 43. CEO of http://www.yongfook.com Digital Business Incubation http://www.egg-co.com http://www.opensourcefood.com http://www.sweetcron.com http://www.rippl3.com Coming soon - an easy-to-use tool related to the stuff I talked about today... http://www.rippl3.com
  • 44. Thank You! If you need to get in touch, for the rest of my trip I can be found sitting in front of a bowl of this: