This document provides guidance on analyzing digital marketing competitors. It outlines key factors to examine such as ranking, business volume, and digital authority. It then lists specific metrics and aspects of competitors to evaluate for keywords, backlinks, local search, technical specifications, and activities. Some recommendations are to build authority through high-quality content and links, automate manual tasks, and continuously track competitors to outperform them through SEO best practices.
2. What is in the Key competition Factors
1. Ranking
ranking is important. As SEO, we always aimed to get best ranking
wherever possible
2. Business Volume
Business volume and profit is related to sales due to online
campaign. Better ranking and improved authority generate good
business by sales volume and profit.
3. Digital Authority
like traditional business, user satisfaction , quality and service
factors, all add to brand value. digital outreach improves it.
3. Analyse competitors on keywords ranking
1. Track performance based on keywords across major search
engine
2. Track positions across devices
3. Average positions shown in google search console is good
source of keyword ranking related information
4. Analyse ranking data which makes average positions
5. Identify best performing keywords
6. Identify Opportunities
4. Analyse competitors on Backlinks
1. Get backlinks of all competitors
2. Compare based on link profiles ( Page authority,domain
authority , link juice)
3. positioning of links, links from comments and interactions
4. Analyse social mention data
5. identify link diversity
6. identify keywords distribution
7. identify anchor text variation
8. identify images
9. compare cache frequencies and counts
5. Analyse competitors on Local Search
1. Are you performing better than peers
2. compare local listings
3. best performing local intents
4. are you in local media
5. compare business listing
6. compare availability on local search apps
6. Analyse competitors on technical
specifications
1. are you better than others
2. look and feel of your web service/ mobile apps
3. accessibility features
4. crashes and errors ( server errors)
5. responsiveness , size of images, selection of assests
6. response time,loading time
7. external features :- social login, easy to interact, cloud
backup, always synced,offers and promotions
7. Analyse competitors on activities
1. rate of backlinks creation
2. quality of links building, frequency of link building
3. compare link variations
4. compare social media activities: positing, responding to user queries
5. predict their work quality on multiple factors
8. What to do:
1. Building authority
2. Regular activities : link building based on content and
expertize, helping others
3. solve a problem
4. automate recurring manual works
5. track and monitor competitors in near real-time
6. analyse and execute seo activities
7. quality,accessibility,authority,responsiveness is key to
success in digital business model
9. Want to know more : -
About digital marketing keywords tools
competitive analysis services Search Engine Optimization training
Visit : https://www.amicicorp.net/courses/search-engine-optimization.php
