My keynote address from the fifth Italian Information Architecture Summit, wherein I talk about what information architects do, why I consider myself one, and what the future may look like.
28. it’s
ok
to
learn
from
movies,
stories,
science
ficFon
29. it’s
ok
to
learn
from
movies,
stories,
science
ficFon
30. it’s
ok
to
learn
from
movies,
stories,
science
ficFon
31. it’s
ok
to
learn
from
movies,
stories,
science
ficFon
32. it’s
ok
to
learn
from
movies,
stories,
science
ficFon
33. what
does
he
do?
he
designs
imaginary
landscapes
with
structures
and
puzzles
and
rules
that
uFlize
our
exisFng
mental
constructs
to
do
with
Fme,
space,
place,
idenFty,
and
so
on,
but
he
is
also
able
to
break
those
rules
in
"magical"
ways
68. “classic”
web
IA
organizaFonal
schemes
(including
but
not
limited
to
navigaFon)
yes,
wireframes
and
sitemaps
MAYA’s
concept
of
the
middle
layer
between
interacFon
and
data
technical,
digital,
soQware
involved
69. “classic”
web
IA
organizaFonal
schemes
(including
but
not
limited
to
navigaFon)
yes,
wireframes
and
sitemaps
MAYA’s
concept
of
the
middle
layer
between
interacFon
and
data
technical,
digital,
soQware
involved
81. call
it
pervasive
IA
if
you
like
cross-‐channel
“real”
(built)
architecture
&
wayfinding
rule
making
game
design
space
as
metaphor,
mental
construct,
and
means
of
understanding
the
world
82. call
it
pervasive
IA
if
you
like
cross-‐channel
“real”
(built)
architecture
&
wayfinding
rule
making
game
design
space
as
metaphor,
mental
construct,
and
means
of
understanding
the
world
83. this
is
how
you
use
the
social
design
pa1erns
set
of
rules
for
designing
social
spaces
much
like
an
architect
or
urban
planner
people
finish
the
job
(if
you’re
good)
christopher
alexander
isn’t
this
what
they
are
doing
in
incepFon?
84. that
word
“meaning”
again
Recently,
I
was
invited
to
work
on
Patch’s
social
strategy.
I
wanted
to
know
what
the
social
objects
were...
but
first
I
asked:
What
is
Patch
for?
What
does
it
do?
What
is
its
point?
What
does
it
mean
to
people?
What
does
it
say?
85. are these three ideas of
information
architecture
really different?
86. I
don’t
think
so...
but
what
do
you
think?
thank
you