we are all leonardo now
summit di archite1ura dell’informazione 2011 chris&an crumlish @mediajunkie | AOL

you may think I am
talking about this guy

and we could definitely have
fun with that

and we could definitely have
fun with that

and we could definitely have
fun with that

and we could definitely have
fun with that

and we could definitely have
fun with that

and we could definitely have
fun with that

and we could definitely have
fun with that

and I also could have
meant this guy

and I also could have
meant this guy

and I also could have
meant this guy

and I also could have
meant this guy

not that leonardo either

actually
I
mean
this
guy

but
not...

but
not...

but
not...

but
not...

but
not...

but this guy, the architect
of dreams

this
is
not
a
metaphor

this
is
not
a
metaphor

this
is
not
a
metaphor

this
is
not
a
metaphor

this
is
not
a
metaphor

this
is
not
a
metaphor

it’s ok to learn from
movies, stories, science ficFon

it’s ok to learn from
movies, stories, science ficFon

it’s ok to learn from
movies, stories, science ficFon

it’s ok to learn from
movies, stories, science ficFon

it’s ok to learn from
movies, stories, science ficFon

what does he do? he
designs imaginary landscapes with structures and puzzles and rules that uFlize our exisFng mental constructs to do with Fme, space, place, idenFty, and so on, but he is also able to break those rules in "magical" ways

those endless stairs, how do
they work?

those endless stairs, how do
they work?

those endless stairs, how do
they work?

btw, the architect meme is
popular

btw, the architect meme is
popular

btw, the architect meme is
popular

btw, the architect meme is
popular

btw, the architect meme is
popular

flashback

what does an information architect
do?

1. maps meaning

wurman
does
it

wurman
does
it

wurman
does
it

da
vinci
did
it

da
vinci
did
it

da
vinci
did
it

da
vinci
did
it

da
vinci
did
it

da
vinci
did
it

or... data viz, vizthink, info
design Photo by jhritz

trying
to
explain
incepFon

trying
to
explain
incepFon

trying
to
explain
incepFon

trying
to
explain
incepFon

trying
to
explain
incepFon

me,
I
do
this

me,
I
do
this

me,
I
do
this

me,
I
do
this

2. organizes
information

“classic” web IA organizaFonal schemes
(including but not limited to navigaFon) yes, wireframes and sitemaps MAYA’s concept of the middle layer between interacFon and data technical, digital, soQware involved

“classic” web IA organizaFonal schemes
(including but not limited to navigaFon) yes, wireframes and sitemaps MAYA’s concept of the middle layer between interacFon and data technical, digital, soQware involved

the
social
pa1erns
taxonomy

the
social
pa1erns
taxonomy

the
social
pa1erns
taxonomy

I do a lot of
this too, and have done since the web

I do a lot of
this too, and have done since the web

I do a lot of
this too, and have done since the web

I do a lot of
this too, and have done since the web

I do a lot of
this too, and have done since the web

I do a lot of
this too, and have done since the web

3. designs multidimensional hyperconnected conceptual
spaces

call it pervasive IA if
you like cross-­‐channel “real” (built) architecture & wayfinding rule making game design space as metaphor, mental construct, and means of understanding the world

call it pervasive IA if
you like cross-­‐channel “real” (built) architecture & wayfinding rule making game design space as metaphor, mental construct, and means of understanding the world

this is how you use
the social design pa1erns set of rules for designing social spaces much like an architect or urban planner people finish the job (if you’re good) christopher alexander isn’t this what they are doing in incepFon?

that word “meaning” again Recently,
I was invited to work on Patch’s social strategy. I wanted to know what the social objects were... but first I asked: What is Patch for? What does it do? What is its point? What does it mean to people? What does it say?

are these three ideas of
information architecture really different?

I don’t think so... but
what do you think? thank you