Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
we	  are	  all	  leonardo	  nowsummit	  di	  archite1ura	  dell’informazione	  2011chris8an	  crumlish@mediajunkie	  |	  AOL
you	  may	  think	  i	  am	  talking	  about	  this	  guy
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  we	  could	  definitely	  have	  fun	  with	  that
and	  i	  also	  could	  have	  meant	  this	  guy
and	  i	  also	  could	  have	  meant	  this	  guy
and	  i	  also	  could	  have	  meant	  this	  guy
and	  i	  also	  could	  have	  meant	  this	  guy
not that leonardo either
actually	  I	  mean	  this	  guy
but	  not...
but	  not...
but	  not...
but	  not...
but	  not...
but	  this	  guy,	  the	  architect	  of	  dreams
this	  is	  not	  a	  metaphor
this	  is	  not	  a	  metaphor
this	  is	  not	  a	  metaphor
this	  is	  not	  a	  metaphor
this	  is	  not	  a	  metaphor
this	  is	  not	  a	  metaphor
it’s	  ok	  to	  learn	  from	  movies,	  stories,	  science	  fic8on
it’s	  ok	  to	  learn	  from	  movies,	  stories,	  science	  fic8on
it’s	  ok	  to	  learn	  from	  movies,	  stories,	  science	  fic8on
it’s	  ok	  to	  learn	  from	  movies,	  stories,	  science	  fic8on
it’s	  ok	  to	  learn	  from	  movies,	  stories,	  science	  fic8on
what	  does	  he	  do?he	  designs	  imaginary	  landscapes	  with	  structures	  and	  puzzles	  and	  rules	  that	  u8l...
those	  endless	  stairs,	  how	  do	  they	  work?
those	  endless	  stairs,	  how	  do	  they	  work?
those	  endless	  stairs,	  how	  do	  they	  work?
btw,	  the	  architect	  meme	  is	  popular
btw,	  the	  architect	  meme	  is	  popular
btw,	  the	  architect	  meme	  is	  popular
btw,	  the	  architect	  meme	  is	  popular
btw,	  the	  architect	  meme	  is	  popular
flashback
what does aninformation architectdo?
1. maps meaning
wurman	  does	  it
wurman	  does	  it
wurman	  does	  it
da	  vinci	  did	  it
da	  vinci	  did	  it
da	  vinci	  did	  it
da	  vinci	  did	  it
da	  vinci	  did	  it
da	  vinci	  did	  it
or...	  data	  viz,	  vizthink,	  info	  designPhoto by jhritz
trying	  to	  explain	  incep8on
trying	  to	  explain	  incep8on
trying	  to	  explain	  incep8on
trying	  to	  explain	  incep8on
trying	  to	  explain	  incep8on
me,	  i	  do	  this
me,	  i	  do	  this
me,	  i	  do	  this
me,	  i	  do	  this
2. organizesinformation
“classic”	  web	  IAorganiza8onal	  schemes	  (including	  but	  not	  limited	  to	  naviga8on)yes,	  wireframes	  and	  ...
“classic”	  web	  IAorganiza8onal	  schemes	  (including	  but	  not	  limited	  to	  naviga8on)yes,	  wireframes	  and	  ...
The	  social	  pa1erns	  taxonomy
The	  social	  pa1erns	  taxonomy
The	  social	  pa1erns	  taxonomy
i	  do	  a	  lot	  of	  this	  too,	  and	  have	  done	  since	  the	  web
i	  do	  a	  lot	  of	  this	  too,	  and	  have	  done	  since	  the	  web
i	  do	  a	  lot	  of	  this	  too,	  and	  have	  done	  since	  the	  web
i	  do	  a	  lot	  of	  this	  too,	  and	  have	  done	  since	  the	  web
i	  do	  a	  lot	  of	  this	  too,	  and	  have	  done	  since	  the	  web
i	  do	  a	  lot	  of	  this	  too,	  and	  have	  done	  since	  the	  web
3. designsmultidimensionalhyperconnectedconceptual spaces
call	  it	  pervasive	  ia	  if	  you	  likecross-­‐channel	  “real”	  (built)	  architecture	  &	  wayfindingrule	  making...
call	  it	  pervasive	  ia	  if	  you	  likecross-­‐channel	  “real”	  (built)	  architecture	  &	  wayfindingrule	  making...
this	  is	  how	  you	  use	  the	  social	  design	  pa1erns	  set	  of	  rules	  for	  designing	  social	  spacesmuch	 ...
that	  word	  “meaning”	  againRecently,	  I	  was	  invited	  to	  work	  onPatch’s	  social	  strategy.I	  wanted	  to	 ...
are these three ideas ofinformationarchitecturereally different?
I	  don’t	  think	  so...but	  what	  do	  you	  think?thank	  you
We are all Leonardo now
We are all Leonardo now
We are all Leonardo now
We are all Leonardo now
Upcoming SlideShare
Loading in …5
×

We are all Leonardo now

15,641 views

Published on

My keynote address from the fifth Italian Information Architecture Summit, wherein I talk about what information architects do, why I consider myself one, and what the future may look like.

Published in: Design, Technology, Business
  • The video is on vimeo:

    http://mediajunkie.com/2011/we-are-all-leonardo-now-live-recorded/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • NEED+CHAOS+OBSERVATION+IDEA+CONSTRUCTION+ACCEPTANCE BY THE PEOPLE.
    I said speechless in a good sense about your work. You are right in your valuations.
    Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @mariasykes: why speechless?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • speechless
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I should note with regard to slide 63 that the YDN subway map is by Stephan Douris (not me). I was involved slightly in its planning, but mainly just wanted to show it off as a form of information visualization that came out of my old team. I realize the slide makes it seem as if I am claiming to have created that map, which is not true!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

We are all Leonardo now

  1. we  are  all  leonardo  nowsummit  di  archite1ura  dell’informazione  2011chris8an  crumlish@mediajunkie  |  AOL
  2. you  may  think  i  am  talking  about  this  guy
  3. and  we  could  definitely  have  fun  with  that
  4. and  we  could  definitely  have  fun  with  that
  5. and  we  could  definitely  have  fun  with  that
  6. and  we  could  definitely  have  fun  with  that
  7. and  we  could  definitely  have  fun  with  that
  8. and  we  could  definitely  have  fun  with  that
  9. and  we  could  definitely  have  fun  with  that
  10. and  i  also  could  have  meant  this  guy
  11. and  i  also  could  have  meant  this  guy
  12. and  i  also  could  have  meant  this  guy
  13. and  i  also  could  have  meant  this  guy
  14. not that leonardo either
  15. actually  I  mean  this  guy
  16. but  not...
  17. but  not...
  18. but  not...
  19. but  not...
  20. but  not...
  21. but  this  guy,  the  architect  of  dreams
  22. this  is  not  a  metaphor
  23. this  is  not  a  metaphor
  24. this  is  not  a  metaphor
  25. this  is  not  a  metaphor
  26. this  is  not  a  metaphor
  27. this  is  not  a  metaphor
  28. it’s  ok  to  learn  from  movies,  stories,  science  fic8on
  29. it’s  ok  to  learn  from  movies,  stories,  science  fic8on
  30. it’s  ok  to  learn  from  movies,  stories,  science  fic8on
  31. it’s  ok  to  learn  from  movies,  stories,  science  fic8on
  32. it’s  ok  to  learn  from  movies,  stories,  science  fic8on
  33. what  does  he  do?he  designs  imaginary  landscapes  with  structures  and  puzzles  and  rules  that  u8lize  our  exis8ng  mental  constructs  to  do  with  8me,  space,  place,  iden8ty,  and  so  on,  but  he  is  also  able  to  break  those  rules  in  "magical"  ways
  34. those  endless  stairs,  how  do  they  work?
  35. those  endless  stairs,  how  do  they  work?
  36. those  endless  stairs,  how  do  they  work?
  37. btw,  the  architect  meme  is  popular
  38. btw,  the  architect  meme  is  popular
  39. btw,  the  architect  meme  is  popular
  40. btw,  the  architect  meme  is  popular
  41. btw,  the  architect  meme  is  popular
  42. flashback
  43. what does aninformation architectdo?
  44. 1. maps meaning
  45. wurman  does  it
  46. wurman  does  it
  47. wurman  does  it
  48. da  vinci  did  it
  49. da  vinci  did  it
  50. da  vinci  did  it
  51. da  vinci  did  it
  52. da  vinci  did  it
  53. da  vinci  did  it
  54. or...  data  viz,  vizthink,  info  designPhoto by jhritz
  55. trying  to  explain  incep8on
  56. trying  to  explain  incep8on
  57. trying  to  explain  incep8on
  58. trying  to  explain  incep8on
  59. trying  to  explain  incep8on
  60. me,  i  do  this
  61. me,  i  do  this
  62. me,  i  do  this
  63. me,  i  do  this
  64. 2. organizesinformation
  65. “classic”  web  IAorganiza8onal  schemes  (including  but  not  limited  to  naviga8on)yes,  wireframes  and  sitemapsMAYA’s  concept  of  the  middle  layer  between  interac8on  and  datatechnical,  digital,  soSware  involved
  66. “classic”  web  IAorganiza8onal  schemes  (including  but  not  limited  to  naviga8on)yes,  wireframes  and  sitemapsMAYA’s  concept  of  the  middle  layer  between  interac8on  and  datatechnical,  digital,  soSware  involved
  67. The  social  pa1erns  taxonomy
  68. The  social  pa1erns  taxonomy
  69. The  social  pa1erns  taxonomy
  70. i  do  a  lot  of  this  too,  and  have  done  since  the  web
  71. i  do  a  lot  of  this  too,  and  have  done  since  the  web
  72. i  do  a  lot  of  this  too,  and  have  done  since  the  web
  73. i  do  a  lot  of  this  too,  and  have  done  since  the  web
  74. i  do  a  lot  of  this  too,  and  have  done  since  the  web
  75. i  do  a  lot  of  this  too,  and  have  done  since  the  web
  76. 3. designsmultidimensionalhyperconnectedconceptual spaces
  77. call  it  pervasive  ia  if  you  likecross-­‐channel  “real”  (built)  architecture  &  wayfindingrule  makinggame  designspace  as  metaphor,  mental  construct,  and  means  of  understanding  the  world
  78. call  it  pervasive  ia  if  you  likecross-­‐channel  “real”  (built)  architecture  &  wayfindingrule  makinggame  designspace  as  metaphor,  mental  construct,  and  means  of  understanding  the  world
  79. this  is  how  you  use  the  social  design  pa1erns  set  of  rules  for  designing  social  spacesmuch  like  an  architect  or  urban  plannerpeople  finish  the  job  (if  you’re  good)christopher  alexanderisn’t  this  what  they  are  doing  in  incep8on?
  80. that  word  “meaning”  againRecently,  I  was  invited  to  work  onPatch’s  social  strategy.I  wanted  to  know  what  the  social  objects  were...but  first  I  asked: What  is  Patch  for?   What  does  it  do? What  is  it’s  point? What  does  it  mean  to  people?   What  does  it  say?
  81. are these three ideas ofinformationarchitecturereally different?
  82. I  don’t  think  so...but  what  do  you  think?thank  you

×