Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Space & Narrative: Designing for Social Software

2,333 views

Published on

Published in: Design, Business, Technology

Space & Narrative: Designing for Social Software

  1. 1. SPACE & NARRATIVE: DESIGNING FOR SOCIAL INTERACTION Xianhang Zhang - Bumblebee Labs
  2. 2. UNDERSTANDING HUMAN BEHAVIOR THE TRANSFORMATIVE EFFECTS OF TECHNOLOGY
  3. 3. ABOUT ME
  4. 4. ABOUT ME Grew up in Australia
  5. 5. ABOUT ME Grew up in Australia Bachelors of Computer Science, University of New South Wales
  6. 6. ABOUT ME Grew up in Australia Bachelors of Computer Science, University of New South Wales Worked on Tabletop Computing, University of Sydney
  7. 7. ABOUT ME Grew up in Australia Bachelors of Computer Science, University of New South Wales Worked on Tabletop Computing, University of Sydney PhD Candidate, University of Washington
  8. 8. ABOUT ME Grew up in Australia Bachelors of Computer Science, University of New South Wales Worked on Tabletop Computing, University of Sydney PhD Candidate, University of Washington Founder, Bumblebee Labs
  9. 9. ABOUT ME Grew up in Australia Bachelors of Computer Science, University of New South Wales Worked on Tabletop Computing, University of Sydney PhD Candidate, University of Washington Founder, Bumblebee Labs Bay Area?
  10. 10. Flame wars are not surprising; they are one of the most reliable features of mailing list practice. If you assume a piece of software is for what it does, rather than what its designer's goals were, then mailing list software is a tool for creating and sustaining heated argument.
  11. 11. You couldn't go through the code of Mailman and find the comment that reads "The next subroutine ensures that misunderstandings between users will be amplified, leading to name-calling and vitriol." Yet the software will frequently produce just that outcome.
  12. 12. In thirty years, the principal engineering work on mailing lists has been on the administrative experience. Mailman now offers administrator nearly a hundred configurable options, many with multiple choices. However, the social experience of a mailing list over those three decades has hardly changed at all.
  13. 13. Social Software Understanding Transformative Human Behavior Effects of Technology
  14. 14. Social Software Psychologists Anthropologists Teachers Journalists Understanding Transformative Human Behavior Effects of Technology
  15. 15. Social Software Psychologists Startups Anthropologists Activists Politicians Teachers Social Media Journalists “Experts” Understanding Transformative Human Behavior Effects of Technology
  16. 16. Social Software Psychologists Startups Anthropologists Activists Design? Politicians Teachers Social Media Journalists “Experts” Understanding Transformative Human Behavior Effects of Technology
  17. 17. Is it considered rude to "ignore" a friend request?
  18. 18. Is it considered rude to "ignore" a friend request? Is it considered rude to un-friend a facebook friend? What if its someone you never actually speak to? And wish you had never friended? But you don't want to seem like an asshole? Will everyone assume that there was some "issue" or fight between us?
  19. 19. Is it considered rude to "ignore" a friend request? Is it considered rude to un-friend a facebook friend? What if its someone you never actually speak to? And wish you had never friended? But you don't want to seem like an asshole? Will everyone assume that there was some "issue" or fight between us? What about work related "friends," like a boss or someone you want to maintain good relations with but don't want seeing your party pictures?
  20. 20. Is it considered rude to "ignore" a friend request? Is it considered rude to un-friend a facebook friend? What if its someone you never actually speak to? And wish you had never friended? But you don't want to seem like an asshole? Will everyone assume that there was some "issue" or fight between us? What about work related "friends," like a boss or someone you want to maintain good relations with but don't want seeing your party pictures? Is the point of facebook to acquire the most friends? Is there a secret prize for accomplishing this?
  21. 21. WHAT IS THE RELATIONSHIP BETWEEN DESIGN & BEHAVIOR IN SOCIAL SOFTWARE?
  22. 22. Medium Scale Physical Large Scale Physical Artifact Design Artifact Design
  23. 23. Industrial Design Architecture
  24. 24. Tool Building
  25. 25. Tool Building
  26. 26. Tool Building
  27. 27. Tool Building
  28. 28. Stuff
  29. 29. Space
  30. 30. S Stuff p Stuff a c e
  31. 31. S Stuff p Stuff a c e Physical Artifact Design
  32. 32. SOFTWARE AS A TOOL
  33. 33. SOFTWARE AS A SPACE
  34. 34. SOFTWARE AS A SPACE
  35. 35. SOFTWARE AS A SPACE
  36. 36. SOFTWARE AS A SPACE
  37. 37. Physical Virtual Stuff Tool Industrial Design Software as a Tool Space Space Architecture Software as a Space
  38. 38. FEATURES
  39. 39. ?
  40. 40. We must first recognize that what a town or building is, is governed, above all, by what is happening there. [...] Those of us who are concerned with buildings tend to forget too easily that all the life and soul of a place, all of our experiences there, depend not simply on the physical environment, but on the patterns of events which we experience there. - Christopher Alexander, The Timeless Way of Building
  41. 41. NARRATIVE
  42. 42. FOR SALE: BABY SHOES, NEVER WORN. ERNEST HEMMINGWAY
  43. 43. THE NARRATIVE IS THE ATOMIC UNIT OF SOCIAL INTERACTION
  44. 44. OTHER EXAMPLES OF NARRATIVES
  45. 45. OTHER EXAMPLES OF NARRATIVES I’m your friend
  46. 46. OTHER EXAMPLES OF NARRATIVES I’m your friend If you help me, I’ll owe you a favor
  47. 47. OTHER EXAMPLES OF NARRATIVES I’m your friend If you help me, I’ll owe you a favor I’d really rather not cook tonight but I don’t want you to think I’m lazy
  48. 48. OTHER EXAMPLES OF NARRATIVES I’m your friend If you help me, I’ll owe you a favor I’d really rather not cook tonight but I don’t want you to think I’m lazy Note: A Narrative does not have to be true
  49. 49. Physical Virtual Stuff Feature Tool Industrial Design Software as a Tool Space Narrative Space Architecture Software as a Space
  50. 50. N a Features Features r r a t i v e
  51. 51. WHAT IS THE RELATIONSHIP BETWEEN DESIGN & BEHAVIOR IN SOCIAL SOFTWARE?
  52. 52. THE DESIGN OF THE SOFTWARE AFFECTS WHAT NARRATIVES CAN BE SUPPORTED
  53. 53. DEFRIENDING: REAL LIFE
  54. 54. DEFRIENDING: FACEBOOK
  55. 55. DESIGNING FOR NARRATIVES
  56. 56. I am a reputable merchant
  57. 57. Nap in my office
  58. 58. Busy
  59. 59. Meet with Alan Smithee
  60. 60. FRIENNUENDO social awkwardness
  61. 61. FACETED BLOGGING Identity
  62. 62. OTHER APPLICATIONS
  63. 63. OTHER APPLICATIONS Faceted Facebook
  64. 64. OTHER APPLICATIONS Faceted Facebook Faceted Twitter
  65. 65. OTHER APPLICATIONS Faceted Facebook Faceted Twitter Faceted Youtube
  66. 66. DESIGN ISSUES
  67. 67. DESIGN ISSUES What is the ideal granularity of a facet?
  68. 68. DESIGN ISSUES What is the ideal granularity of a facet? How lightweight should facet creation be?
  69. 69. DESIGN ISSUES What is the ideal granularity of a facet? How lightweight should facet creation be? How can you communicate faceting to the reader?
  70. 70. DESIGN ISSUES What is the ideal granularity of a facet? How lightweight should facet creation be? How can you communicate faceting to the reader? How does faceting integrate with the rest of the web ecosystem?
  71. 71. Privacy
  72. 72. GROUPS SUCK
  73. 73. GROUPS SUCK • Rude: Blacklists are Cruel. Whitelists are Snobbish.
  74. 74. GROUPS SUCK • Rude: Blacklists are Cruel. Whitelists are Snobbish. • Tedious: Need to explicitly list & maintain everyone who should see a photo?
  75. 75. GROUPS SUCK • Rude: Blacklists are Cruel. Whitelists are Snobbish. • Tedious: Need to explicitly list & maintain everyone who should see a photo? • Complicated: Either inexpressive (flickr) or complicated (unix)
  76. 76. What is a Cherith?
  77. 77. What is cousin Rodney’s catchphrase?
  78. 78. On whose rooftop did we celebrate beating stanford?
  79. 79. USER STUDY 1
  80. 80. USER STUDY 1 • 31 subjects
  81. 81. USER STUDY 1 • 31 subjects •5 semi-private photos per subject
  82. 82. USER STUDY 1 • 31 subjects •5 semi-private photos per subject • Users listed: friends, family, authority figures, strangers, ex- romances, potential future romances etc.
  83. 83. USER STUDY 1
  84. 84. USER STUDY 1 • 179 white/black lists created
  85. 85. USER STUDY 1 • 179 white/black lists created • Friends: 90% whitelisted, 40% blacklisted
  86. 86. USER STUDY 1 • 179 white/black lists created • Friends: 90% whitelisted, 40% blacklisted • Family: 76% whitelisted, 79% blacklisted
  87. 87. USER STUDY 1
  88. 88. USER STUDY 1 • Users could create questions for 176/179 lists (98%)
  89. 89. USER STUDY 1 • Users could create questions for 176/179 lists (98%) • Median: 8 seconds, Mean: 15 seconds
  90. 90. USER STUDY II
  91. 91. USER STUDY II • Can strangers crack guard questions?
  92. 92. USER STUDY II • Can strangers crack guard questions? • 1680 Mechanical Turkers made 16,800 guesses at 168 questions
  93. 93. USER STUDY II • Can strangers crack guard questions? • 1680 Mechanical Turkers made 16,800 guesses at 168 questions • 6% cracked in 3 guessed, 11% in 10
  94. 94. USER STUDY II • Can strangers crack guard questions? • 1680 Mechanical Turkers made 16,800 guesses at 168 questions • 6% cracked in 3 guessed, 11% in 10 • Better than what users expected (14%)
  95. 95. USER STUDY III
  96. 96. USER STUDY III • Mechanical Turkers designed questions for friends that were easy (<75%) or hard (>25%) to guess
  97. 97. USER STUDY III • Mechanical Turkers designed questions for friends that were easy (<75%) or hard (>25%) to guess • 83% of friends guessed the easy questions
  98. 98. USER STUDY III • Mechanical Turkers designed questions for friends that were easy (<75%) or hard (>25%) to guess • 83% of friends guessed the easy questions • 27% of friends guessed the hard questions
  99. 99. ONGOING WORK toomim@cs.washington.edu
  100. 100. CIRCUMSPECTION
  101. 101. “If Privacy is the desire not to be embarrassed, Circumspection is the desire not to be bothered” CIRCUMSPECTION
  102. 102. WHAT’S NEXT?
  103. 103. WHAT’S NEXT? • Advance the state of the art in Social Interaction Design
  104. 104. WHAT’S NEXT? • Advance the state of the art in Social Interaction Design • Create a shareable methodology around Social Interaction Design
  105. 105. WHAT’S NEXT? • Advance the state of the art in Social Interaction Design • Create a shareable methodology around Social Interaction Design • Developnew interface elements that can be used towards more socially humane design
  106. 106. N a Features Features r r a t i v e CONCLUSIONS hang@bumblebeelabs.com http://www.bumblebeelabs.com

×