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Grasping Social Patterns and  social antipatterns  ( or   antisocial patterns ?) Christian Crumlish Yahoo! Design Pattern ...
Social Antipatterns
Don’t break email! don’t: do:
Social media is always awkward when it’s new “ Hello?” “ Is that you, Mr. Gilbert?” “ Hello?”
http://flickr.com/photos/dhbress/87105370/ ubiquity a social moment?
Permission-based stalking
<ul><li>Oh hai! Will u be my frend (y/n)? </li></ul>
laughingsquid tweeted: dear cryptic username, I would have a much better chance of recognizing you if your friend request ...
natekoechley tweeted: @mediajunkie I hate that I need to spam my friends with adds/invites each time I join a new service....
Teach a man to be phished
Friends you may know / power-law
fimoculous tweeted: The “people you should know” list on Facebook is actually a list of people your hate.”
Portable social networks? <ul><li>Do  let me take my network with me wherever I go. </li></ul><ul><li>Don’t  make me reass...
Personal social networks? <ul><li>Beware  the unintended consequences that come from removing data from originating contex...
Auto-faux-pas <ul><li>notification of rejection </li></ul><ul><li>unsubbing / delinking  </li></ul><ul><ul><li>or caught b...
“ Talk amongst yourselves. I’ll give you a topic:  ‘Open Social is neither open nor social.’ Discuss.” “ Talk amongst your...
Open social architecture <ul><li>Enable interop </li></ul><ul><ul><li>vs. antipattern: lock-in </li></ul></ul><ul><li>Open...
Open social architecture <ul><li>Provide utility </li></ul><ul><ul><li>enable others to plug in </li></ul></ul><ul><li>Bui...
“social” design, guerilla usability. Live inside your social apps, design them from the inside out.
Thank You! <ul><li>Christian Crumlish </li></ul><ul><li>design.yahoo.com </li></ul>
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Grasping Social Patterns

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A five-minute talk for Ignite SF (Web 2.0 Expo) at DNA Lounge, Tuesday, April 22. Mainly complaining about my social media peeves and suggesting some better practices

Grasping Social Patterns

  1. 1. Grasping Social Patterns and social antipatterns ( or antisocial patterns ?) Christian Crumlish Yahoo! Design Pattern Library Yahoo! Developer Network Ignite! SF, April 22, 2008
  2. 2. Social Antipatterns
  3. 3. Don’t break email! don’t: do:
  4. 4. Social media is always awkward when it’s new “ Hello?” “ Is that you, Mr. Gilbert?” “ Hello?”
  5. 5. http://flickr.com/photos/dhbress/87105370/ ubiquity a social moment?
  6. 6. Permission-based stalking
  7. 7. <ul><li>Oh hai! Will u be my frend (y/n)? </li></ul>
  8. 8. laughingsquid tweeted: dear cryptic username, I would have a much better chance of recognizing you if your friend request lited your name…
  9. 9. natekoechley tweeted: @mediajunkie I hate that I need to spam my friends with adds/invites each time I join a new service. Painful bar to entry, often too tall.
  10. 10. Teach a man to be phished
  11. 11. Friends you may know / power-law
  12. 12. fimoculous tweeted: The “people you should know” list on Facebook is actually a list of people your hate.”
  13. 13. Portable social networks? <ul><li>Do let me take my network with me wherever I go. </li></ul><ul><li>Don’t make me reassert everything each time I go somewhere new </li></ul>
  14. 14. Personal social networks? <ul><li>Beware the unintended consequences that come from removing data from originating context! </li></ul><ul><li>Also , can we start saying “personal social networks”? (same initials, yay!) </li></ul>
  15. 15. Auto-faux-pas <ul><li>notification of rejection </li></ul><ul><li>unsubbing / delinking </li></ul><ul><ul><li>or caught by the re-follow </li></ul></ul><ul><li>relationship status changed to “it’s complicated” </li></ul><ul><ul><li>I tried doing this on Facebook so I could capture a funny screenshot for this slide and my wife was not amused </li></ul></ul>
  16. 16. “ Talk amongst yourselves. I’ll give you a topic: ‘Open Social is neither open nor social.’ Discuss.” “ Talk amongst yourselves. I’ll give you a topic: ‘OpenSocial is neither open nor social.’ Discuss.”
  17. 17. Open social architecture <ul><li>Enable interop </li></ul><ul><ul><li>vs. antipattern: lock-in </li></ul></ul><ul><li>Open APIs </li></ul><ul><ul><li>expose your hooks </li></ul></ul><ul><li>Honest broker </li></ul><ul><ul><li>“ fire eagle is “middlewhere”* </li></ul></ul>Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322 * coinage by Leonard Lin, via twitter
  18. 18. Open social architecture <ul><li>Provide utility </li></ul><ul><ul><li>enable others to plug in </li></ul></ul><ul><li>Build on existing practices </li></ul><ul><ul><li>semantics and microformats, conventions such as rss, standards </li></ul></ul><ul><li>Don’t try to own everything </li></ul>Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322
  19. 19. “social” design, guerilla usability. Live inside your social apps, design them from the inside out.
  20. 20. Thank You! <ul><li>Christian Crumlish </li></ul><ul><li>design.yahoo.com </li></ul>

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