Grasping Social Patterns and  social antipatterns  ( or   antisocial patterns ?) Christian Crumlish Yahoo! Design Pattern ...
Social Antipatterns
Don’t break email! don’t: do:
Social media is always awkward when it’s new “ Hello?” “ Is that you, Mr. Gilbert?” “ Hello?”
http://flickr.com/photos/dhbress/87105370/ ubiquity a social moment?
Permission-based stalking
<ul><li>Oh hai! Will u be my frend (y/n)? </li></ul>
laughingsquid tweeted: dear cryptic username, I would have a much better chance of recognizing you if your friend request ...
natekoechley tweeted: @mediajunkie I hate that I need to spam my friends with adds/invites each time I join a new service....
Teach a man to be phished
Friends you may know / power-law
fimoculous tweeted: The “people you should know” list on Facebook is actually a list of people your hate.”
Portable social networks? <ul><li>Do  let me take my network with me wherever I go. </li></ul><ul><li>Don’t  make me reass...
Personal social networks? <ul><li>Beware  the unintended consequences that come from removing data from originating contex...
Auto-faux-pas <ul><li>notification of rejection </li></ul><ul><li>unsubbing / delinking  </li></ul><ul><ul><li>or caught b...
“ Talk amongst yourselves. I’ll give you a topic:  ‘Open Social is neither open nor social.’ Discuss.” “ Talk amongst your...
Open social architecture <ul><li>Enable interop </li></ul><ul><ul><li>vs. antipattern: lock-in </li></ul></ul><ul><li>Open...
Open social architecture <ul><li>Provide utility </li></ul><ul><ul><li>enable others to plug in </li></ul></ul><ul><li>Bui...
“social” design, guerilla usability. Live inside your social apps, design them from the inside out.
Thank You! <ul><li>Christian Crumlish </li></ul><ul><li>design.yahoo.com </li></ul>
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Grasping Social Patterns

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A five-minute talk for Ignite SF (Web 2.0 Expo) at DNA Lounge, Tuesday, April 22. Mainly complaining about my social media peeves and suggesting some better practices

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  • Grasping Social Patterns

    1. 1. Grasping Social Patterns and social antipatterns ( or antisocial patterns ?) Christian Crumlish Yahoo! Design Pattern Library Yahoo! Developer Network Ignite! SF, April 22, 2008
    2. 2. Social Antipatterns
    3. 3. Don’t break email! don’t: do:
    4. 4. Social media is always awkward when it’s new “ Hello?” “ Is that you, Mr. Gilbert?” “ Hello?”
    5. 5. http://flickr.com/photos/dhbress/87105370/ ubiquity a social moment?
    6. 6. Permission-based stalking
    7. 7. <ul><li>Oh hai! Will u be my frend (y/n)? </li></ul>
    8. 8. laughingsquid tweeted: dear cryptic username, I would have a much better chance of recognizing you if your friend request lited your name…
    9. 9. natekoechley tweeted: @mediajunkie I hate that I need to spam my friends with adds/invites each time I join a new service. Painful bar to entry, often too tall.
    10. 10. Teach a man to be phished
    11. 11. Friends you may know / power-law
    12. 12. fimoculous tweeted: The “people you should know” list on Facebook is actually a list of people your hate.”
    13. 13. Portable social networks? <ul><li>Do let me take my network with me wherever I go. </li></ul><ul><li>Don’t make me reassert everything each time I go somewhere new </li></ul>
    14. 14. Personal social networks? <ul><li>Beware the unintended consequences that come from removing data from originating context! </li></ul><ul><li>Also , can we start saying “personal social networks”? (same initials, yay!) </li></ul>
    15. 15. Auto-faux-pas <ul><li>notification of rejection </li></ul><ul><li>unsubbing / delinking </li></ul><ul><ul><li>or caught by the re-follow </li></ul></ul><ul><li>relationship status changed to “it’s complicated” </li></ul><ul><ul><li>I tried doing this on Facebook so I could capture a funny screenshot for this slide and my wife was not amused </li></ul></ul>
    16. 16. “ Talk amongst yourselves. I’ll give you a topic: ‘Open Social is neither open nor social.’ Discuss.” “ Talk amongst yourselves. I’ll give you a topic: ‘OpenSocial is neither open nor social.’ Discuss.”
    17. 17. Open social architecture <ul><li>Enable interop </li></ul><ul><ul><li>vs. antipattern: lock-in </li></ul></ul><ul><li>Open APIs </li></ul><ul><ul><li>expose your hooks </li></ul></ul><ul><li>Honest broker </li></ul><ul><ul><li>“ fire eagle is “middlewhere”* </li></ul></ul>Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322 * coinage by Leonard Lin, via twitter
    18. 18. Open social architecture <ul><li>Provide utility </li></ul><ul><ul><li>enable others to plug in </li></ul></ul><ul><li>Build on existing practices </li></ul><ul><ul><li>semantics and microformats, conventions such as rss, standards </li></ul></ul><ul><li>Don’t try to own everything </li></ul>Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322
    19. 19. “social” design, guerilla usability. Live inside your social apps, design them from the inside out.
    20. 20. Thank You! <ul><li>Christian Crumlish </li></ul><ul><li>design.yahoo.com </li></ul>

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