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Product is Big IA

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Thirteen years ago Gayle Curtis likened a “Big Information Architect” to “an orchestra conductor or film director, conceiving a vision and moving the team forward.” In the meantime, different-sized IAs gave way to UX designers, but in some shops there is another central role: product manager.

What you may be surprised to learn is that a substantial part of a product manager’s job is…information architecture. Describing a landscape, ecosystem, or roadmap and communicating a set of goals and priorities requires the exact meaning-mapping skills that IA is all about.

This panel features three people trained in IA and UX who are now filling a product role, to discover whether this parallel between “big” IA and product holds in other contexts, to discuss potential career paths, and to take questions from an audience that might be intrigued by the relationship.

Published in: Technology

Product is Big IA

  1. 1. PRODUCTIS THE NEWBIG IA
  2. 2. PRODUCTIS THE NEWBIG IA#ProductIsBigIA
  3. 3. OUR PANELBRYCE GLASS@BRYCEGLASS(MANTA)DONNA LICHAW@DLICHAW(GROVO)CHRISTIAN CRUMLISH, MODERATOR@MEDIAJUNKIE(CLOUDON)
  4. 4. ORIGIN STORIESWHY’D YOU DO IT?WHY MAKE THE SWITCH?WHAT WAS THE PROBLEM?
  5. 5. BRYCE GLASSYOU SEEM TO KNOWWHAT YOU’RE DOING
  6. 6. DONNA LICHAW“I DON’T THINK SO”
  7. 7. CHRISTIAN CRUMLISH
  8. 8. QUESTIONS
  9. 9. WHAT IS A PRODUCT MANAGER?ENGINEER, ENGINEERING PRODUCT OWNER IN AMANAGER SCRUM PROCESSMBA, BUSINESS UX/DESIGN-CENTERED PMINTELLIGENCE ANALYST INDUSTRIAL PRODUCTPRODUCT MARKETING MANAGERMANAGER 1998-ERA "PRODUCER"PROJECT MANAGER WITHADDED RESPONSIBILITY “THE CEO OF THE PRODUCT”
  10. 10. HOW MUCH INFORMATION ARCHITECTURE IS THERE IN A PRODUCT MANAGER’S JOB?
  11. 11. WHAT ELSE DO PRODUCT MANAGERS DO?ANALYTICS(GOOG ANALYTICS, OMNITURE, APP ANALYTICS, ETC.)BUSINESS ADMINISTRATION(BUSINESS PROJECTIONS, P&L SHEETS, KPIS)MOTIVATIONAL SKILLS(PROFESSIONAL CYNICS NOT ALLOWED)???
  12. 12. IS PRODUCT MANAGEMENT “THE DARK SIDE”? ARE WE ABANDONING UX?
  13. 13. YOUR QUESTIONS?
  14. 14. THANK YOU! @BRYCEGLASS @DLICHAW @MEDIAJUNKIE

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