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playful designchris2an crumlish consumer experience evangelist, AOL ux lisbon @mediajunkie 13 may 2011 1

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design

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play

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play ac2ng

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masks

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make believe

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reimagining

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games

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invita2on 9

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boundaries

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rules

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goals

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compe22on

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coopera2on

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a comment from Bernie DeKoven: I think there might be a problem with your musical instrument analogy. For most people (unless theyre kids) it is really not successful in invi2ng “play.” Its too open, too unstructured, too difficult to make it sound “good.”h"p://www.majorfun.com/

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music

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tuning

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ensemble

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frameworks

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control

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chaos

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cura2on 23

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flow

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thanks!@mediajunkiehLp://mediajunk.ie