0
WEIRD, USEFUL,
SIGNIFICANTINTERNET MARKETING NOW
Related links at: portent.co/sigannt
Ian Lurie
@portentint
ian@portent.com
CAUTION
SOME NERDINESS
60 TIPS. 60
MINUTES.
portent.co/sigannt
I DO MY OWN
STUNTS
portent.co/sigannt
0	
  
even gods fail
on a 1.
1	
  
aka:
HAPPENS
PART 1: IN WHICH I
INTRODUCE A STORY AS
OLD AS CIVILIZATION
MARKETER IDEA WORKS
twerk
Has a marketing great idea
Now it's a gimmick
Company A
Company C
Company E
THE GRAPH
HAS A DECENT MARKETING IDEA
GOOD STU...
EVERYONE GETS PUMPED
tweeeerrrrrrk!!!
twerk!
twerk!
twerk!
twerk!
300 in 2 days
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
twerk!
erk!
twerk!
twerk!
twerk!
twerk!
If you’re going to flog the
crap out of a word
0	
  2	
  
LOOK IT
UP FIRST.
0	
  2	
  
Has a marketing great idea
Now it's a gimmick
Company A
Company C
Company E
THE GRAPH
HAS A DECENT MARKETING IDEA
GOOD STU...
Has a marketing great idea
Now it's a gimmick
Company A
Company C
Company E
THE GRAPH OF SHAME
HAS A DECENT MARKETING IDEA
TOTAL FAILURE
WRITE _____ IS DEAD BLOG POST
I MAY GET VIOLENT
0	
  3	
  
MARKETING HAS
NOT CHANGED
0	
  4	
  
MARKETING IS ABOUT
SIGNIFICANCE
0	
  5	
  
SIGNIFICANCE
THE QUALITY OF BEING
WORTHY OF ATTENTION
FROM THE DICTIONARY:
SIGNIFICANCE
THE QUALITY OF BEING WORTHY OF
ATTENTION TO PEOPLE WHO MAY
NEVER BUY, BUT WILL ALWAYS
SPREAD THE WORD.
IAN’S ...
YOU CANNOT BUY OR
FORCE SIGNIFICANCE
0	
  6	
  
YOU CAN’T GET IT WITH
‘CONTENT MARKETING’
YOU INVITE
SIGNIFICANCE
YOU INVITE SIGNIFICANCE BY
STANDING OUT TO THOSE
WHO ARE COMPELLED TO
RESPOND…
(aka THE WEIRD)
--from Seth Godin’s We Are ...
…BY MAKING YOURSELF USEFUL…
…AND THROUGH
CONSISTENCY.
USEFUL
CONSISTENT
SIGNIFICANT
+
WEIRD
0	
  7	
  
WEIRD
READ WE ARE ALL WEIRD
(Seth Godin)
0	
  8	
  
IT’S HARD TO STAND OUT FROM
THE CROWD. SO DON’T HANG
OUT WITH THE CROWD.
INSTEAD, CHOOSE THE WEIRD.
REALLY LIKES WAFFLES
IT'S TRUE.
0	
  9	
  
WEIRD = A NICHE. ANY NICHE.
ALLERGIC TO WOOL
DUDE. THAT'S
PERSONAL.
WEIRD DOESN’T MEAN
CRAZY
1	
  0	
  
SO HOW DO YOU FIND
YOUR IDEAL WEIRD?
i can't believe a grown
man is playing this game.
i know, right?
LOOK FOR
OVERLAP
1	
  1	
  
NEED
APPLIANCES
LIKE TO SEE
STUFF GET
SMASHED
WILL IT BLEND
LIKE MUSIC
CAN’T DANCE
GANGNAM STYLE
MARKETERS
GAMER
NERDS
MARKETERS WHO
ARE GAMER NERDS
SELLING TO THE WEIRD USING
OVERLAP IS GOOD FOR EVERY
TACTIC & CHANNEL
1	
  2	
  
LOTSA MENTIONS
LOTSA LINKS
LOTSA HAPPY SOCIAL STUFF
LIKES
CARTOONS
LIKES STAR
WARS
DRAW STAR WARS
CARTOONS
FINDING OVERLAP
ONE WAY TO FIND
OVERLAP: THINK
1	
  3	
  
DOG
OWNERS
OUT OF
SHAPE
DOG OWNERS WHO
NEED EXERCISE
DOG
OWNERS
DOG
OWNERS
OUT OF
SHAPE
DOG OWNERS WHO
NEED EXERCISE
I DON’T NEED TO
KNOW WHAT THIS IS
1	
  4	
  
DOG
OWNERS
OUT OF
SHAPE
DOG OWNERS WHO
NEED EXERCISE
I JUST NEED TO KNOW
ABOUT THIS
CHECK CHATTER: GOOGLE
1	
  5	
  
Checking for questions & discussion:
phrase + ?
1	
  6	
  
Checking for questions & discussion:
phrase + ? site:quora.com
1	
  7	
  
CHECK CHATTER: TOPSY
1	
  8	
  
AUDIENCE OF 3?
THAT’S FINE
1	
  9	
  
They’re more likely to
spread the word.
well golly,
that's swell!
the warts are all
gone! Didn't even
leave a scar!
ANOTHER WAY
TO FIND OVERLAP:
RANDOM AFFINITY
2	
  0	
  
ANOTHER WAY
TO FIND OVERLAP:
RANDOM AFFINITY: TWO
IDEAS LINKED ONLY BY THE
FACT THAT A GROUP OF
PEOPLE LIKE THEM BOTH.
“PEOPLE WHO LIKE
SCRABBLE ARE 2X MORE
LIKELY TO LIKE LIME JELLO.”
TELEPATHY NOT REQUIRED
STEP 1: PICK NETWORKS
ANYWHERE PEOPLE
PARTICIPATE
AMAZON.COM
FACEBOOK
REDDIT
2	
  1	
  
THINK: “PEOPLE WHO
LIKED ALSO LIKED”
STEP 2: RESEARCH
SEEK THE RANDOM
2	
  2	
  
YOU’RE A TRAVEL COMPANY.
YOU WANT TO COMPETE
WITH THE LONELY PLANET.
SORTA RANDOM
RANDOM AFFINITIES
CAN DRIVE CONTENT
10 GREAT TRAVEL SMOOTHIES
BEST SMOOTHIES IN EUROPE
SMOOTHIE CONSUMPTION PER
CAPITA BY COUNTRY
2	
  3	
  
RANDOM AFFINITIES
CAN DRIVE AD TARGETING
TEST ADS TARGETING THEM
2	
  4	
  
TEST ADS
TARGETING THEM
2	
  5	
  
FACEBOOK AD PLANNER
2	
  6	
  
SOMETIMES FACEBOOK IS INSANE
2	
  7	
  
LOOKING TO START A
GAMING GROUP?
2	
  8	
  
START A BRUCE CAMPBELL
FAN CLUB
sorry, no
data, no
budget.
This is still not truly data, right?
2	
  9	
  
3	
  0	
  
LIKESTER.COM
5335
4462
4352
4202
4179
4042
3894
3825
3764
3651
3642
3632
National Geographic
Barack Obama
The Beatles
Starbucks
Traveli...
LIKES THE
BEATLES
LIKES TO
TRAVEL
ADS ON SPOTIFY
WISDOM.COM
3	
  1	
  
GREAT DATA…
WISDOM.COM
…ROUGH BUSINESS MODEL
3	
  2	
  
DON’T LOOK AT LIKES
LOOK AT ACTIVITY
HOW MANY POST TO PAGE A?
AND PAGE B?
ON REDDIT?
ON FACEBOOK?
ON TWITTER?
HOW MANY LIKE POSTS ON PAGE A?
AND PAGE B?
ON REDDIT?
ON FACEBOOK?
ON TWITTER?
A GUY CAN DREAM…
…OR START CODING.
USEFUL
CONSISTENT
SIGNIFICANT
+
WEIRD
BUT
WEIRD ONLY GETS
YOU SO FAR.
BE
USEFUL
SIGNIFICANT MUST HAVE REAL
VALUE TO THE AUDIENCE
3	
  3	
  
WEIRD GUIDES AUDIENCE
USEFUL PROVIDES
DEFINITE VALUE
FIND QUESTIONS
ANSWER QUESTIONS
3	
  4	
  
3	
  5	
  
GOOGLE SUGGEST, OF COURSE
3	
  5	
  
3	
  5	
  
3	
  5	
  
3	
  5	
  
QUORA.COM
3	
  6	
  
QUORA.COM IS LIKE FOCUS GROUPS, BUT
DIPPED IN CHOCOLATE.
FIND A TOPIC
VIEW QUESTIONS
FIRST, GET SCRAPER
(CHROME REQUIRED)
3	
  7	
  
FIND A TOPIC
VIEW QUESTIONS
SCROLL A BIT
LOADS MORE
QUESTIONS
3	
  8	
  
HIGHLIGHT 1 QUESTION
EXPORT/PASTE TO EXCEL
TEXT TO COLUMNS
3	
  9	
  
COPY/PASTE THE BULLET
REMOVE ‘FOLLOWERS’
SORT
4	
  0	
  
A LESS WEIRD EXAMPLE:
300+ QUESTIONS
GETTING FANCY: PULLING
OUT ANSWER COUNT
4	
  1	
  
IT’S EASY!!!
!
=IF(ISERROR(SUM(MID(A2,FI
ND("Answer",A2)-3,3),
1)),REPLACE(MID(A2,FIND("
Answer",A2)-3,3),
1,1,""),MID(A2,...
IT’S EASY!!!
hahaha i just
kidding. check
the link bundle.
NOW, I CAN FIND QUESTIONS WITH
LOTS OF FOLLOWERS/FEW ANSWERS.
MAKING WAVES
ENTERTAINMENT
4	
  2	
  
“WE CHOOSE TO GO
TO THE MOON…”
4	
  3	
  
NO ONE IS BORING
FORMULA
USEFUL GETS HEARD
4	
  4	
  
FOLLOWERWONK SEARCH BIOS
4	
  5	
  
FOLLOWERWONK COMPARE USERS
STALK REACH OUT TO
OVERLAPPING FOLLOWERS
AND FOLLOWERS’ FOLLOWERS
SLIDESHARE.NET
4	
  6	
  
FREE EBOOKS ON KINDLE
4	
  7	
  
20,000+ people get
auto-notifications.
I MADE YOU A LIST
OUTBRAIN.COM
STUMBLEUPON PAID DISCOVERY
FACEBOOK
RETARGETING
4	
  8	
  
ZERO CLICKS
72 CLICKS IN 2 HOURS
4	
  9	
  
ISN’T SIGNIFICANCE JUST
ABOUT CONTENT?
ISN’T SIGNIFICANCE JUST
ABOUT CONTENT?
significance
is about
everything
5	
  0	
  
BE
CONSISTENT
DON’T PROMISE ME
CHOCOLATE CHIP AND GIVE
ME OATMEAL RAISIN
5	
  0	
  
USABILITY MATTERS
5	
  1	
  
USABILITY MATTERS
5	
  1	
  
omg what
do i do?!!!
SPEED’S KIND OF IMPORTANT
CORRELATION TO CONVERSIONS
5	
  2	
  
CONSISTENCY IN ALL THINGS
CEMENTS SIGNIFICANCE
MESSAGE
BEHAVIOR
PLATFORM
DELIVERY
WIBBLY WOBBLY STUFF
from dr. who
LOCATION
5	
  3	
  
i want to cut
fruit!!!
where's my
cutting fruit
toy!!!
RESPONSE
5	
  4	
  
5	
  5	
  
CONVERSATION-BUILDING
STICKY
WON’T TRIGGER THE
SAME RESPONSE AS
CONVERSATION-BUILDING
5	
  6	
  
CONVERSATION-BUILDING
WEIRD
USEFUL
SIGNIFICANT
+
SIGNIFICANT
CONSISTENT+
RANKINGS
SOCIAL
SALES
BRAND
5	
  7	
  
THE ROI IS DAMNED GOOD
5	
  8	
  
HOW MUCH WOULD THESE COST?
DA 70+
8 LINKS x $200/link
$1600
PENGUIN DISCOUNT
DA 70+
8 LINKS x $200/link
$1600 PER MONTH
$19,200 PER YEAR
DA 70+
3 tries
$2000/try
$6000 PER YEAR
DA 70+
3 tries
$2000/try
$6000 PER YEAR
No pissed penguins? Priceless.
INSPIRATIONAL
CONCLUSION
THIS STUFF IS
REALLY HARD
SIGNIFICANCE TAKES WORK
SIGNIFICANCE ALWAYS WORKS
SIGNIFICANCE PAYS OFF
1 PRINT AD PUBLICATION:
$50,000
REACH: 250,000
COST: $.20/PERSON
ROI: $0.0000000000000000
MESSAGING, 10 CREATIVE,
ADJUST EXISTING: $30,000
REACH: 250,000
COST: $.04/PERSON
ROI: 10:1
SIGNIFICANCE FILTERS THE
SHINY THINGS
5	
  9	
  
WILL THIS BUILD SIGNIFICANCE?
HOW ABOUT THIS?
OR THIS?
DON’T QUIT
THIS
NEVER, EVER SPLIT THE
(ADVENTURING) PARTY
6	
  0	
  
you handle the
dragon. i'm
going to search
for gold.
this won't end
w...
aka STAY FOCUSED
6	
  1	
  
THE SIGNIFICANT SHALL
INHERIT THE INTERNET
YEAH BABY.
@PORTENTINT
IAN@PORTENT.COM
PORTENT.CO/sigannt
COMMENCE HECKLING
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
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Weird, Useful, Significant: Internet marketing NOW

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If you want to succeed on the internet, talk to the slightly weird/obsessed audience who will hang on and pass on your every word. Don't demand significance. EARN IT.

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Transcript of "Weird, Useful, Significant: Internet marketing NOW"

  1. 1. WEIRD, USEFUL, SIGNIFICANTINTERNET MARKETING NOW Related links at: portent.co/sigannt
  2. 2. Ian Lurie @portentint ian@portent.com
  3. 3. CAUTION SOME NERDINESS
  4. 4. 60 TIPS. 60 MINUTES. portent.co/sigannt
  5. 5. I DO MY OWN STUNTS portent.co/sigannt
  6. 6. 0   even gods fail on a 1. 1  
  7. 7. aka: HAPPENS
  8. 8. PART 1: IN WHICH I INTRODUCE A STORY AS OLD AS CIVILIZATION
  9. 9. MARKETER IDEA WORKS twerk
  10. 10. Has a marketing great idea Now it's a gimmick Company A Company C Company E THE GRAPH HAS A DECENT MARKETING IDEA GOOD STUFF HAPPENS
  11. 11. EVERYONE GETS PUMPED tweeeerrrrrrk!!!
  12. 12. twerk! twerk! twerk! twerk!
  13. 13. 300 in 2 days
  14. 14. twerk! twerk! twerk! twerk! twerk! twerk! twerk! twerk! twerk! twerk! twerk! twerk! erk! twerk! twerk! twerk! twerk!
  15. 15. If you’re going to flog the crap out of a word 0  2  
  16. 16. LOOK IT UP FIRST. 0  2  
  17. 17. Has a marketing great idea Now it's a gimmick Company A Company C Company E THE GRAPH HAS A DECENT MARKETING IDEA GOOD STUFF HAPPENS
  18. 18. Has a marketing great idea Now it's a gimmick Company A Company C Company E THE GRAPH OF SHAME HAS A DECENT MARKETING IDEA
  19. 19. TOTAL FAILURE
  20. 20. WRITE _____ IS DEAD BLOG POST
  21. 21. I MAY GET VIOLENT 0  3  
  22. 22. MARKETING HAS NOT CHANGED 0  4  
  23. 23. MARKETING IS ABOUT SIGNIFICANCE 0  5  
  24. 24. SIGNIFICANCE THE QUALITY OF BEING WORTHY OF ATTENTION FROM THE DICTIONARY:
  25. 25. SIGNIFICANCE THE QUALITY OF BEING WORTHY OF ATTENTION TO PEOPLE WHO MAY NEVER BUY, BUT WILL ALWAYS SPREAD THE WORD. IAN’S MARKETING VERSION:
  26. 26. YOU CANNOT BUY OR FORCE SIGNIFICANCE 0  6  
  27. 27. YOU CAN’T GET IT WITH ‘CONTENT MARKETING’
  28. 28. YOU INVITE SIGNIFICANCE
  29. 29. YOU INVITE SIGNIFICANCE BY STANDING OUT TO THOSE WHO ARE COMPELLED TO RESPOND… (aka THE WEIRD) --from Seth Godin’s We Are All Weird
  30. 30. …BY MAKING YOURSELF USEFUL…
  31. 31. …AND THROUGH CONSISTENCY.
  32. 32. USEFUL CONSISTENT SIGNIFICANT + WEIRD 0  7  
  33. 33. WEIRD
  34. 34. READ WE ARE ALL WEIRD (Seth Godin) 0  8  
  35. 35. IT’S HARD TO STAND OUT FROM THE CROWD. SO DON’T HANG OUT WITH THE CROWD.
  36. 36. INSTEAD, CHOOSE THE WEIRD. REALLY LIKES WAFFLES IT'S TRUE. 0  9  
  37. 37. WEIRD = A NICHE. ANY NICHE. ALLERGIC TO WOOL DUDE. THAT'S PERSONAL.
  38. 38. WEIRD DOESN’T MEAN CRAZY 1  0  
  39. 39. SO HOW DO YOU FIND YOUR IDEAL WEIRD? i can't believe a grown man is playing this game. i know, right?
  40. 40. LOOK FOR OVERLAP 1  1  
  41. 41. NEED APPLIANCES LIKE TO SEE STUFF GET SMASHED WILL IT BLEND
  42. 42. LIKE MUSIC CAN’T DANCE GANGNAM STYLE
  43. 43. MARKETERS GAMER NERDS MARKETERS WHO ARE GAMER NERDS
  44. 44. SELLING TO THE WEIRD USING OVERLAP IS GOOD FOR EVERY TACTIC & CHANNEL 1  2  
  45. 45. LOTSA MENTIONS
  46. 46. LOTSA LINKS
  47. 47. LOTSA HAPPY SOCIAL STUFF
  48. 48. LIKES CARTOONS LIKES STAR WARS DRAW STAR WARS CARTOONS
  49. 49. FINDING OVERLAP
  50. 50. ONE WAY TO FIND OVERLAP: THINK 1  3  
  51. 51. DOG OWNERS
  52. 52. OUT OF SHAPE DOG OWNERS WHO NEED EXERCISE DOG OWNERS
  53. 53. DOG OWNERS OUT OF SHAPE DOG OWNERS WHO NEED EXERCISE I DON’T NEED TO KNOW WHAT THIS IS 1  4  
  54. 54. DOG OWNERS OUT OF SHAPE DOG OWNERS WHO NEED EXERCISE I JUST NEED TO KNOW ABOUT THIS
  55. 55. CHECK CHATTER: GOOGLE 1  5  
  56. 56. Checking for questions & discussion: phrase + ? 1  6  
  57. 57. Checking for questions & discussion: phrase + ? site:quora.com 1  7  
  58. 58. CHECK CHATTER: TOPSY 1  8  
  59. 59. AUDIENCE OF 3? THAT’S FINE 1  9  
  60. 60. They’re more likely to spread the word. well golly, that's swell! the warts are all gone! Didn't even leave a scar!
  61. 61. ANOTHER WAY TO FIND OVERLAP:
  62. 62. RANDOM AFFINITY 2  0   ANOTHER WAY TO FIND OVERLAP:
  63. 63. RANDOM AFFINITY: TWO IDEAS LINKED ONLY BY THE FACT THAT A GROUP OF PEOPLE LIKE THEM BOTH.
  64. 64. “PEOPLE WHO LIKE SCRABBLE ARE 2X MORE LIKELY TO LIKE LIME JELLO.”
  65. 65. TELEPATHY NOT REQUIRED
  66. 66. STEP 1: PICK NETWORKS ANYWHERE PEOPLE PARTICIPATE
  67. 67. AMAZON.COM FACEBOOK REDDIT 2  1  
  68. 68. THINK: “PEOPLE WHO LIKED ALSO LIKED” STEP 2: RESEARCH
  69. 69. SEEK THE RANDOM 2  2  
  70. 70. YOU’RE A TRAVEL COMPANY. YOU WANT TO COMPETE WITH THE LONELY PLANET.
  71. 71. SORTA RANDOM
  72. 72. RANDOM AFFINITIES CAN DRIVE CONTENT
  73. 73. 10 GREAT TRAVEL SMOOTHIES BEST SMOOTHIES IN EUROPE SMOOTHIE CONSUMPTION PER CAPITA BY COUNTRY
  74. 74. 2  3   RANDOM AFFINITIES CAN DRIVE AD TARGETING
  75. 75. TEST ADS TARGETING THEM 2  4  
  76. 76. TEST ADS TARGETING THEM 2  5  
  77. 77. FACEBOOK AD PLANNER 2  6  
  78. 78. SOMETIMES FACEBOOK IS INSANE 2  7  
  79. 79. LOOKING TO START A GAMING GROUP? 2  8  
  80. 80. START A BRUCE CAMPBELL FAN CLUB
  81. 81. sorry, no data, no budget. This is still not truly data, right?
  82. 82. 2  9  
  83. 83. 3  0   LIKESTER.COM
  84. 84. 5335 4462 4352 4202 4179 4042 3894 3825 3764 3651 3642 3632 National Geographic Barack Obama The Beatles Starbucks Traveling Music Photography Coldplay Michael Jackson Lady Gaga Bob Marley Coca-Cola Observed overlap with 'The Lonely Planet'
  85. 85. LIKES THE BEATLES LIKES TO TRAVEL ADS ON SPOTIFY
  86. 86. WISDOM.COM 3  1   GREAT DATA…
  87. 87. WISDOM.COM …ROUGH BUSINESS MODEL
  88. 88. 3  2   DON’T LOOK AT LIKES LOOK AT ACTIVITY
  89. 89. HOW MANY POST TO PAGE A? AND PAGE B? ON REDDIT? ON FACEBOOK? ON TWITTER?
  90. 90. HOW MANY LIKE POSTS ON PAGE A? AND PAGE B? ON REDDIT? ON FACEBOOK? ON TWITTER?
  91. 91. A GUY CAN DREAM…
  92. 92. …OR START CODING.
  93. 93. USEFUL CONSISTENT SIGNIFICANT + WEIRD
  94. 94. BUT WEIRD ONLY GETS YOU SO FAR.
  95. 95. BE USEFUL SIGNIFICANT MUST HAVE REAL VALUE TO THE AUDIENCE 3  3  
  96. 96. WEIRD GUIDES AUDIENCE
  97. 97. USEFUL PROVIDES DEFINITE VALUE
  98. 98. FIND QUESTIONS ANSWER QUESTIONS 3  4  
  99. 99. 3  5   GOOGLE SUGGEST, OF COURSE
  100. 100. 3  5  
  101. 101. 3  5  
  102. 102. 3  5  
  103. 103. 3  5  
  104. 104. QUORA.COM 3  6  
  105. 105. QUORA.COM IS LIKE FOCUS GROUPS, BUT DIPPED IN CHOCOLATE.
  106. 106. FIND A TOPIC
  107. 107. VIEW QUESTIONS
  108. 108. FIRST, GET SCRAPER (CHROME REQUIRED) 3  7  
  109. 109. FIND A TOPIC
  110. 110. VIEW QUESTIONS
  111. 111. SCROLL A BIT LOADS MORE QUESTIONS 3  8  
  112. 112. HIGHLIGHT 1 QUESTION
  113. 113. EXPORT/PASTE TO EXCEL
  114. 114. TEXT TO COLUMNS 3  9  
  115. 115. COPY/PASTE THE BULLET
  116. 116. REMOVE ‘FOLLOWERS’
  117. 117. SORT 4  0  
  118. 118. A LESS WEIRD EXAMPLE: 300+ QUESTIONS
  119. 119. GETTING FANCY: PULLING OUT ANSWER COUNT 4  1  
  120. 120. IT’S EASY!!! ! =IF(ISERROR(SUM(MID(A2,FI ND("Answer",A2)-3,3), 1)),REPLACE(MID(A2,FIND(" Answer",A2)-3,3), 1,1,""),MID(A2,FIND("Answ er",A2)-3,3))!
  121. 121. IT’S EASY!!! hahaha i just kidding. check the link bundle.
  122. 122. NOW, I CAN FIND QUESTIONS WITH LOTS OF FOLLOWERS/FEW ANSWERS.
  123. 123. MAKING WAVES ENTERTAINMENT 4  2  
  124. 124. “WE CHOOSE TO GO TO THE MOON…”
  125. 125. 4  3   NO ONE IS BORING
  126. 126. FORMULA
  127. 127. USEFUL GETS HEARD 4  4  
  128. 128. FOLLOWERWONK SEARCH BIOS 4  5  
  129. 129. FOLLOWERWONK COMPARE USERS
  130. 130. STALK REACH OUT TO OVERLAPPING FOLLOWERS
  131. 131. AND FOLLOWERS’ FOLLOWERS
  132. 132. SLIDESHARE.NET 4  6  
  133. 133. FREE EBOOKS ON KINDLE 4  7  
  134. 134. 20,000+ people get auto-notifications.
  135. 135. I MADE YOU A LIST
  136. 136. OUTBRAIN.COM STUMBLEUPON PAID DISCOVERY FACEBOOK RETARGETING 4  8  
  137. 137. ZERO CLICKS
  138. 138. 72 CLICKS IN 2 HOURS 4  9  
  139. 139. ISN’T SIGNIFICANCE JUST ABOUT CONTENT?
  140. 140. ISN’T SIGNIFICANCE JUST ABOUT CONTENT?
  141. 141. significance is about everything 5  0  
  142. 142. BE CONSISTENT DON’T PROMISE ME CHOCOLATE CHIP AND GIVE ME OATMEAL RAISIN 5  0  
  143. 143. USABILITY MATTERS 5  1  
  144. 144. USABILITY MATTERS 5  1  
  145. 145. omg what do i do?!!!
  146. 146. SPEED’S KIND OF IMPORTANT CORRELATION TO CONVERSIONS 5  2  
  147. 147. CONSISTENCY IN ALL THINGS CEMENTS SIGNIFICANCE
  148. 148. MESSAGE BEHAVIOR PLATFORM DELIVERY WIBBLY WOBBLY STUFF from dr. who
  149. 149. LOCATION 5  3  
  150. 150. i want to cut fruit!!!
  151. 151. where's my cutting fruit toy!!!
  152. 152. RESPONSE 5  4  
  153. 153. 5  5  
  154. 154. CONVERSATION-BUILDING
  155. 155. STICKY
  156. 156. WON’T TRIGGER THE SAME RESPONSE AS CONVERSATION-BUILDING 5  6  
  157. 157. CONVERSATION-BUILDING
  158. 158. WEIRD USEFUL SIGNIFICANT +
  159. 159. SIGNIFICANT CONSISTENT+ RANKINGS SOCIAL SALES BRAND 5  7  
  160. 160. THE ROI IS DAMNED GOOD 5  8  
  161. 161. HOW MUCH WOULD THESE COST?
  162. 162. DA 70+ 8 LINKS x $200/link $1600 PENGUIN DISCOUNT
  163. 163. DA 70+ 8 LINKS x $200/link $1600 PER MONTH $19,200 PER YEAR
  164. 164. DA 70+ 3 tries $2000/try $6000 PER YEAR
  165. 165. DA 70+ 3 tries $2000/try $6000 PER YEAR No pissed penguins? Priceless.
  166. 166. INSPIRATIONAL CONCLUSION
  167. 167. THIS STUFF IS REALLY HARD
  168. 168. SIGNIFICANCE TAKES WORK
  169. 169. SIGNIFICANCE ALWAYS WORKS
  170. 170. SIGNIFICANCE PAYS OFF
  171. 171. 1 PRINT AD PUBLICATION: $50,000 REACH: 250,000 COST: $.20/PERSON ROI: $0.0000000000000000
  172. 172. MESSAGING, 10 CREATIVE, ADJUST EXISTING: $30,000 REACH: 250,000 COST: $.04/PERSON ROI: 10:1
  173. 173. SIGNIFICANCE FILTERS THE SHINY THINGS 5  9  
  174. 174. WILL THIS BUILD SIGNIFICANCE?
  175. 175. HOW ABOUT THIS?
  176. 176. OR THIS?
  177. 177. DON’T QUIT THIS
  178. 178. NEVER, EVER SPLIT THE (ADVENTURING) PARTY 6  0   you handle the dragon. i'm going to search for gold. this won't end well.
  179. 179. aka STAY FOCUSED 6  1  
  180. 180. THE SIGNIFICANT SHALL INHERIT THE INTERNET YEAH BABY.
  181. 181. @PORTENTINT IAN@PORTENT.COM PORTENT.CO/sigannt COMMENCE HECKLING
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