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PR for bloggers 2


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PR for bloggers 2

  1. 1.
  2. 2. First things first...
  3. 3.
  4. 4. The dictionarysays… “PR is the practice of creating, promoting, or maintaining goodwill and a favorable image among the public towards an institution, public body, etc.”
  5. 5. A publicist takes a story,finds the interesting pieces and brings them to life. Pitches editors, reporters and producers their story.Media produces the story. Consumers hear your message.
  6. 6. How is pr differentfrom advertising?
  7. 7. Image Credit
  8. 8. How can prhelp you?
  9. 9.  Build your image Raise awareness Educate Increase Understanding Build Credibility Influence opinion leaders Motivate your audience to take action
  10. 10. How do you do that?
  11. 11. Great question...
  12. 12. pr tacticsthat you can use.
  13. 13. 1. Stunts“A publicity stunt is a planned event designed to drive media coverage and attract the publics attention and to the events organizers or their cause.”
  14. 14. PR stunts have a reputation of being annoyingand in your face. Stunts have gotten a bad rep. The truth is, when done right, stunts can successful spread your message in an organic way. (and not an annoying one)
  15. 15. In otherwords…
  16. 16. Not all pr stunts look like this. Image credit.
  17. 17. This is catherine connors
  18. 18. We are best friends.
  19. 19. She wanted to raise money so her nephew whois dying of Duchennes Muscular Dystrophy could live out what time he has left at home.
  20. 20. She started telling Tanner’s story on her blog (you can read it here) and her communitystepped in. They helped form Tutus for Tanner and organized a 5k during BlogHer 2010.
  21. 21. Hundreds of women put on tutus and ran through Central Park. You can read about it here.
  22. 22. She quickly raised the money that was needed and spread awareness of Duchennes MuscularDystrophy when she appeared on CNN wearing a tutu.
  23. 23. Whether you are raising money for an amazingcause or spreading the word about your new site using PR stunts can help you do it.
  24. 24. 2. Be the expertThe Media is always looking for experts to share tips with their readers.
  25. 25. This is Liz.
  26. 26. She helps momsfind cool stuff.
  27. 27. She is so good at it that the Today Showcontinually asks her to come on and talk aboutall of the cool stuff moms need to know about. Check her out.
  28. 28. Liz’s blog: Mom Picks: Talk to Liz on Twitter: @mom101
  29. 29. This is meredith
  30. 30. She really likes play.
  31. 31. She knows so much about toys, games and play that she gets invited on tv to talk about them.
  32. 32. Here she is on the Today Show. Pretty rad, huh?
  33. 33. Meredith’s blog: Talk to Meredith on Twitter: @ hoo_dee_hoo
  34. 34. This is jessica.
  35. 35. She is a mom blogger in LA and is known for tackling tough parenting topics. She has appeared everywhere from Dr. Phil to CNN doing just that.
  36. 36. Here she is commenting on whether or not little girls should play with the “Breast Milk Baby” doll.
  37. 37. Jessica’s blog: to Jessica on Twitter: @JessicaGottlieb
  38. 38. 3. Createsomething viral
  39. 39. This is jennaanne.
  40. 40. She is a twentyyear old tumblrcelebrity.
  41. 41. She created a video called “What You Need toKnow about Tumblr.” It went viral. Now she has over 40,000 Tumblr followers.
  42. 42. This is hannahhart.
  43. 43. She made a cooking show while she was drunkto cheer up a friend. That cooking show now has over a million views and Hannah has a new career.
  44. 44. 4. Share a storywith a reporter
  45. 45. This is me. {hi!}
  46. 46. I wrote a post asking women to write letters to their twenty-something selves. I convinced a few of my blogger friends to write the first letters and then I emailed reporters and told them what I was doing.
  47. 47. They wroteabout it.My traffic more than quadrupled. And I landed a book agent.
  48. 48. 5. Guest postsYou can read more about how you can leverage guest posting here.
  49. 49. How-to: create apr strategyfor you.
  50. 50. 1. Set a nobjective What are you hoping to achieve? Attract more readers?Show you are an expert so you can land a bookdeal? Promote and sell a product? Land more speaking engagements?
  51. 51. 2. Find youraudience Who are you trying to reach? How can you reach them? How can you reach them in a way that supports your objective?
  52. 52. 3. define yourmessage What ARE key messages? Clear, concise, memorable thoughts that align with your business objectives.The thoughts you most want your audience toremember above all else. What is your story?
  53. 53. 4. Find media Create a list of media outlets your audience reads/watches/listen to. Find editors that already write about the topic you are interested in talking about.Find their contact info.
  54. 54. 5. Pitch, Pitch, Pitch Email them your idea. Keep it short and sweet. What kind of stories can you pitch?Share tips from your expertise. (like Liz) Comment on a hot topic. (like Jessica) Tell them about interesting things you’re doing (like me)
  55. 55. You’ve neverwritten a pitchbefore?
  56. 56. Don’t worry Imade youexamples.
  57. 57. Pitching yourself as an expert? Take this and make it your own: Hi (editor’s name), I am (your name) from (your website) where I share tips and stories on (topic you write about). I wanted to reach out in case you were working on any stories about (topic you write about or hot topic you want to comment on). If you are ever looking for an expert in this area feel free to reach out. Thanks, (your name)
  58. 58. Pitching a story? Take this and make it your own: Hi (editor’s name), I just launched (insert your event or project) and wanted to reach out and see if you might be interested in sharing it on (insert media outlet). (insert two lines summarizing what you are doing) Here is a link with more details: (insert link) Let me know if you have any questions. Thanks, (your name)
  59. 59. Questions?
  60. 60. About Cassie Cassie Boorn is a writer, social media specialist, entrepreneur and PR girl who has built digital programs for Fortune 500 companies, entrepreneurs, small businesses and bloggers. Read Me: Talk to Me: @CassieBoorn