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LESSONS LEARNEDIN 20 YEARS AS AN ENTREPRENEUR
5IAN LURIE
CEO, PORTENT
@PORTENTINT
WHO IS THIS GUY?
@PORTENTINT
CEO, FOUNDER, PORTENT, INC.
WWW.PORTENT.COM
SINCE 1995
SINCE. 1995.
I’VE BEEN THROUGH A LOT
(AND I’VE HAD MY MOMENTS)
SOME STUFF IS FINALLY
SINKING IN
guess i
shouldn't have
done that
MY 5 LESSONSjust mine. your results may vary.
ENTREPRENEURS
these lessons are for
you don’t have to be one
BELIEVE IT
1IT’S WHAT GUIDES YOUR WORK
IT’S PERSONALdon’t let anyone tell you different
LIVE ITin the way you work
KNOW WHYyou’re doing this
LOVE ITenough to learn it
LOVE ITenough to teach it
THE CUSTOMER IS
NOT ALWAYS RIGHT
WHEN YOUR GUT SPEAKS
LISTEN
BALANCE
2LIFE, WORK AND HEALTH
YOU CAN WORKany 100 hours/week you want
YOUR FAMILYmust support what you’re doing
YOU STILLhave to clean the toilet now and then
YOUR 1ST DUTYis to remain standing
YOU’RE NOT
CAPTAIN AMERICA
YOU’RE A GRUNT
TREAT YOURSELFyou deserve it
YOU DON’T HAVE
A.D.D.
you’re just disorganized
BECOME A MASTER
TIME MANAGER
it’s your most precious resource
GROWTH
3MUST BE SUSTAINABLE
YOU ARE TAKING RISKS
NOT CRASHING CARS
be smart
HIRE FOR INTELLIGENCE
NOT SKILLS
anything can be learned. if you can think.
HIRE FOR EQ
NOT POLISH
they can always wear a suit
TEACH THE SH#T OUT OF
EVERYTHING
LEARN THE SH#T OUT OF
EVERYTHING
WORK AT THE EDGES
DELEGATE THE MIDDLE
expertise leadershipexecution
DO THE
MATHit doesn’t lie
(but it may fib)
SET CLEAR, MEASURABLE
GOALS
for yourself and others
CHANGE IS GOODuntil it’s not
DON’T WAIT FOR THE
PERFECT TOOL
forever is a long time
CASH FLOW
IS KING
you can’t breathe without air
TRUST
4BUILD IT. DEMAND IT.
INTEGRITY IS THE ACE
it’s not a renewable resource
DON’T FART IN PUBLIC
people remember that
IF YOU CAN’T TRUST THEM
FIRE THEM
employees or clients
SET CLEAR
STANDARDS
‘be great’ doesn’t do it
CRAZY ISN’T
MOTIVATIONAL
no one likes working for a nutjob
TAKE A TIME OUT
before you explode
NICE IS NOT HELPFUL
it’s destructive
LEADERSHIP5IN ALL THINGS
photo by richard masoner
LEAVE YOUR EGO AT THE DOOR
it’s distracting
LISTEN,
THEN DECIDE
please. pre‫﬛‬ please.
YOU DO KNOW WHAT
YOU’RE DOING
even when you don’t
FOUNDERS MUST
BUILD THE THING
it’s hard to run the business otherwise
CEOs MUST KNOW THE WORK
otherwise they make bad decisions
REVEAL TO DISCOMFORT
it beats hiding
THINGS GO WRONG
it’s how you react that counts
NEVER EVER EVER EVER
stop learning in public
THE PEOPLE
who taught me
BEN HOROWITZ
THE HARD THING ABOUT
HARD THINGS
PATRICK LENCIONI
EVERYTHING HE’S WRITTEN
GUY KAWASAKI
ENCHANTMENT
STEPHEN AMBROSE
D-DAY
DORIS KEARNS GOODWIN
TEAM OF RIVALS
STEVEN JOHNSON
THE GHOST MAP
ALL OF HISTORY
great leaders are great teachers
MY WHOLE FAMILY
through patience & occasional lack thereof
EVERYONE I’VE WORKED WITH
with judicious eye-rolling & support
MIND YOUR PARTNERS
and yourself
LOVE WHAT YOU DO
to your core, without question
DO IT WELL
and be‫﬙‬er every day
STAY HUMBLE
enough to learn
STAY ARROGANT
enough to lead
THANK YOU
ian lurie
@portentint
ian@portent.com
www.portent.com
other presentations by me:
5 Lessons For Entrepreneurs
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5 Lessons For Entrepreneurs

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You learn some pretty hard lessons in 20 years of entrepreneurship. Hopefully, you can avoid some of my mistakes by reading this presentation.

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5 Lessons For Entrepreneurs

  1. LESSONS LEARNEDIN 20 YEARS AS AN ENTREPRENEUR 5IAN LURIE CEO, PORTENT @PORTENTINT
  2. WHO IS THIS GUY? @PORTENTINT CEO, FOUNDER, PORTENT, INC. WWW.PORTENT.COM
  3. SINCE 1995
  4. SINCE. 1995.
  5. I’VE BEEN THROUGH A LOT (AND I’VE HAD MY MOMENTS)
  6. SOME STUFF IS FINALLY SINKING IN guess i shouldn't have done that
  7. MY 5 LESSONSjust mine. your results may vary.
  8. ENTREPRENEURS these lessons are for you don’t have to be one
  9. BELIEVE IT 1IT’S WHAT GUIDES YOUR WORK
  10. IT’S PERSONALdon’t let anyone tell you different
  11. LIVE ITin the way you work
  12. KNOW WHYyou’re doing this
  13. LOVE ITenough to learn it
  14. LOVE ITenough to teach it
  15. THE CUSTOMER IS NOT ALWAYS RIGHT
  16. WHEN YOUR GUT SPEAKS LISTEN
  17. BALANCE 2LIFE, WORK AND HEALTH
  18. YOU CAN WORKany 100 hours/week you want
  19. YOUR FAMILYmust support what you’re doing
  20. YOU STILLhave to clean the toilet now and then
  21. YOUR 1ST DUTYis to remain standing
  22. YOU’RE NOT CAPTAIN AMERICA YOU’RE A GRUNT
  23. TREAT YOURSELFyou deserve it
  24. YOU DON’T HAVE A.D.D. you’re just disorganized
  25. BECOME A MASTER TIME MANAGER it’s your most precious resource
  26. GROWTH 3MUST BE SUSTAINABLE
  27. YOU ARE TAKING RISKS NOT CRASHING CARS be smart
  28. HIRE FOR INTELLIGENCE NOT SKILLS anything can be learned. if you can think.
  29. HIRE FOR EQ NOT POLISH they can always wear a suit
  30. TEACH THE SH#T OUT OF EVERYTHING
  31. LEARN THE SH#T OUT OF EVERYTHING
  32. WORK AT THE EDGES DELEGATE THE MIDDLE expertise leadershipexecution
  33. DO THE MATHit doesn’t lie (but it may fib)
  34. SET CLEAR, MEASURABLE GOALS for yourself and others
  35. CHANGE IS GOODuntil it’s not
  36. DON’T WAIT FOR THE PERFECT TOOL forever is a long time
  37. CASH FLOW IS KING you can’t breathe without air
  38. TRUST 4BUILD IT. DEMAND IT.
  39. INTEGRITY IS THE ACE it’s not a renewable resource
  40. DON’T FART IN PUBLIC people remember that
  41. IF YOU CAN’T TRUST THEM FIRE THEM employees or clients
  42. SET CLEAR STANDARDS ‘be great’ doesn’t do it
  43. CRAZY ISN’T MOTIVATIONAL no one likes working for a nutjob
  44. TAKE A TIME OUT before you explode
  45. NICE IS NOT HELPFUL it’s destructive
  46. LEADERSHIP5IN ALL THINGS photo by richard masoner
  47. LEAVE YOUR EGO AT THE DOOR it’s distracting
  48. LISTEN, THEN DECIDE please. pre‫﬛‬ please.
  49. YOU DO KNOW WHAT YOU’RE DOING even when you don’t
  50. FOUNDERS MUST BUILD THE THING it’s hard to run the business otherwise
  51. CEOs MUST KNOW THE WORK otherwise they make bad decisions
  52. REVEAL TO DISCOMFORT it beats hiding
  53. THINGS GO WRONG it’s how you react that counts
  54. NEVER EVER EVER EVER stop learning in public
  55. THE PEOPLE who taught me
  56. BEN HOROWITZ THE HARD THING ABOUT HARD THINGS
  57. PATRICK LENCIONI EVERYTHING HE’S WRITTEN
  58. GUY KAWASAKI ENCHANTMENT
  59. STEPHEN AMBROSE D-DAY
  60. DORIS KEARNS GOODWIN TEAM OF RIVALS
  61. STEVEN JOHNSON THE GHOST MAP
  62. ALL OF HISTORY great leaders are great teachers
  63. MY WHOLE FAMILY through patience & occasional lack thereof
  64. EVERYONE I’VE WORKED WITH with judicious eye-rolling & support
  65. MIND YOUR PARTNERS and yourself
  66. LOVE WHAT YOU DO to your core, without question
  67. DO IT WELL and be‫﬙‬er every day
  68. STAY HUMBLE enough to learn
  69. STAY ARROGANT enough to lead
  70. THANK YOU ian lurie @portentint ian@portent.com www.portent.com
  71. other presentations by me:

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