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How to master PR

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Caliber's Media Relations Manager, Tanya Korobka gives us a unique insight into what makes PR successful. @Tanya_digital #BrightonSEO

Published in: Marketing

How to master PR

  1. How To Master Digital PR Digital PR | @tanya_digital | #BrightonSEO By Tanya Korobka
  2. PR is about engaging people … not promoting your product @tanya_digital Photo: commons.wikimedia.org
  3. There are three qualities of Superstar PR’s … @tanya_digital Photo: commons.wikimedia.org
  4. @tanya_digital 1. Connectors Photo: forwallpapers.com@tanya_digital
  5. @tanya_digital Build relationships Photo: forwallpapers.com@tanya_digital
  6. 84% of people trust recommendations from friends Source: Nielsen Photo: gratisography.com@tanya_digital
  7. Every one of your personal contacts has the potential to connect you to dozens of other “warm” contacts. Relationships are like spider webs Photo: 7themes.com@tanya_digital
  8. Warm contacts convert 10x better Photo: hottubcinema.com@tanya_digital
  9. But … How do we connect on a personal level? @tanya_digital
  10. We connect through our vulnerable/weird selves Source: www.ted.com/talks/brene_brown_on_vulnerability@tanya_digital
  11. How to keep personal connections alive? @tanya_digital
  12. Be shockingly helpful – give not take! @tanya_digital
  13. Build relationships with the press and influencers BEFORE you need them @tanya_digital
  14. Photo: pixabay.com@tanya_digital 2. Promoters
  15. Traditional media = generalists Social media = niche interests @tanya_digital
  16. Tumblr - Caliber @tanya_digital
  17. Reddit - Glamour Magazine @tanya_digital
  18. 3. Writers Photo: pixabay.com@tanya_digital
  19. Get attention, replies and conversions @tanya_digital
  20. Get attention, replies and conversions Use clear conversational language that persuades @tanya_digital
  21. Get attention, replies and conversions Use clear conversational language that persuades Never use big words or jargon (hyperboles, “outreach” “disruption” “innovative” etc) @tanya_digital
  22. Perfect initial email example : @tanya_digital
  23. Perfect initial email example : I featured you Invite you to publish GIVE GIVE AGAIN TAKE IN THE NEXT EMAIL ;) @tanya_digital
  24. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) @tanya_digital
  25. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Plain conversational English. @tanya_digital
  26. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Opportunity with (company name) Plain conversational English. @tanya_digital
  27. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Opportunity with (company name) Plain conversational English. People love this word. @tanya_digital
  28. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Opportunity with (company name) Hi John, let me have your opinion Plain conversational English. People love this word. @tanya_digital
  29. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Opportunity with (company name) Hi John, let me have your opinion Your article on Huffington Post/ Your article Plain conversational English. People love this word. @tanya_digital
  30. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Opportunity with (company name) Hi John, let me have your opinion Your article on Huffington Post/ Your article Plain conversational English. People love this word. Its about THEM, not me. @tanya_digital
  31. Good email subject lines … Got a good story for your article about the extremes entrepreneurs go (involves not showing too much) Opportunity with (company name) Hi John, let me have your opinion Your article on Huffington Post/ Your article UK-wide survey: Britons are not happy with their jobs Plain conversational English. People love this word. Its about THEM, not me. @tanya_digital
  32. Everyone you meet has a potential to change your life. There are no work and personal relationships 3 key take-aways @tanya_digital
  33. Everyone you meet has a potential to change your life. There are no work and personal relationships Don't be an annoying business person, be the real weird you 3 key take-aways @tanya_digital
  34. Everyone you meet has a potential to change your life. There are no work and personal relationships Don't be an annoying business person, be the real weird you Be generous and helpful. Give, give, then take (IRL, web, email) 3 key take-aways @tanya_digital
  35. #1 PR Tip Photo: lockerdome.com@tanya_digital
  36. Photo: lockerdome.com@tanya_digital Mobilize people through movements they are passionate about
  37. Customers don’t care about your brand stories Photo: gratisography.com @tanya_digital
  38. Cultural ideas on the rise: equal rights negative body image They are powered by real people. @tanya_digital
  39. #LikeAGirl Photo: Social Media@tanya_digital
  40. Photo: atrulyfitlife.com @tanya_digital
  41. Photo: Social Media@tanya_digital
  42. @tanya_digital Photo: Social Media
  43. Photo: Social Media
  44. Photo: Social Media
  45. Photo: Social Media @tanya_digital
  46. BE INTERESTED, NOT INTERESTING Keep it real! @tanya_digital
  47. Tanya Korobka Digital PR @tanya_digital #BrightonSEO

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