Learn How to Develop your Social Media Strategy in 10 Steps


Published on

Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:

1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine

Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!

Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.

About Warren Knight; Entrepreneur and Business Growth Consultant

I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

Published in: Education, Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Learn How to Develop your Social Media Strategy in 10 Steps

  1. 1. Social Media Strategy in 10Steps Business Growth Warren Knight Tweet me @wvrknight
  2. 2. It’s 1989 Warren Knight
  3. 3. Tell your story Storytelling Storytelling Storytelling If you can’t tell it, you can’t sell it Warren Knight
  4. 4. 1. Align with the Business Warren Knight
  5. 5. 2. Discover Opportunities Customer Segment Direct To Customer Channel PartnersVs Value Proposition Personal Service Added Value Community Financial Return Reciprocal Agreement Database Vs Warren Knight
  6. 6. 3. Define Goals Warren Knight
  7. 7. 4: Identify KPI’s in 3 stages Warren Knight SIPOC 1. Identification 2. Preparation 3. Structure • Manage on a weekly / Monthly basis • Implement specific actions based on results • Share the vision with the team I would suggest that you start off by just sitting down with a pencil and a piece of paper but be realistic and to get within 90% • Identify and put in place a mechanism for tracking your KPIs • Define a 90 day plan, that covers sales and growth
  8. 8. 5. Assign values to KPI’s Warren Knight
  9. 9. 6. Decide on the Channel Warren Knight
  10. 10. 7. Determine Tactics L.E.A.D #Hashtags Landing Page Infographics Blogging Warren Knight
  11. 11. 8. Select Analytics Warren Knight
  12. 12. 9. Roll out strategy – 90 Days Warren Knight
  13. 13. 9. Roll out strategy - Weekly Warren Knight
  14. 14. 10. Measure & Refine Social Media Growth Lead Generation Calls Sales Business Growth Warren Knight
  15. 15. What challengers are you facing? Investment Business Growth Funding Planning & Development Management Leadership Grants: Innovation Personal Branding Warren Knight
  16. 16. Warren Knight @wvrknight www.warrenknight.co.uk warren@warrenknight.co.uk 020 8123 3730 How can I help? Warren Knight