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singley+mackie Capabilities Deck

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singley+mackie digital agency capabilities deck

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singley+mackie Capabilities Deck

  1. 1. grow. engage. convert.TM
  2. 2. Agency Overview
  3. 3. In 2012 Singley + Mackie was named one of the “Top 100 Global Ad Agencies That Know Social Media and Google” by Forbes Magazine1. 1 Source
  4. 4. 2010 Founded in LA by two partners in Singley + Mackie is a full service digital agency located in sunny Los Angeles, California. We are dedicated to creating meaningful connections between brands and their community through Paid, Earned and Owned media channels.
  5. 5. How We Work Social Content Campaigns Applications Community Management 24/7 Moderation Media Buying App Development Report & Recommend We Create We Execute We Analyze
  6. 6. 10%of the World U.S.A. Brazil Asia-Pacific UK Australia Canada Germany New Zealand South Korea Malaysia Philippines Thailand Indonesia Taiwan Where We’ve Done Business
  7. 7. Services + Capabilities
  8. 8. Community Management + Moderation 24/7 moderation on all social media channels Content calendar creation and delivery Analytics to support effective publishing practices Graphic design for post images Short-form video scripting, storyb oarding and production Cross platform promotion for marketing campaigns We curate impactful content to create conversations with your audience.
  9. 9. + Web and mobile application development and synchronization + Public or private API integration + Single click social login and social graph integration + Campaign applications like sweepstakes and contests + Customer service tabs + Email capture + Re-marketing and media placement Application Development We are more than just community managers and strategists. Our development team builds products that boost your content and campaigns across social channels.
  10. 10. Media Buying + Promoted Tweets + Promoted Accounts + Promoted Trends + Lead Gen Cards + Conversion Tracking + TV Ad Targeting + All Ad Inventory + Phone, Email & Site Retargeting + CPA and CPL campaigns + $5k-1MM Monthly Budgets + TrueView Video Ads + Mobile
  11. 11. Sweepstakes, Contests + Promotions Singley + Mackie can handle every aspect of your promotion including: + Official rules creation and hosting + Legal requirements including insurance and bonding in all 50 states + Application development + Database management + Email list integration + Prizing and fulfillmentAbove & Beyond Our sweepstakes average an email opt-in rate of over 55%
  12. 12. In-house Video Production + Syndication Ideation.Creativity.Distribution. Weproduceworld-classvideosoptimizedforonline viewingandsharing.Ourvideoservicesinclude: + Short-form video, such as Instagram and Vine + YouTube channel management and content development + Live shoots and motion graphics + Stop-motion + Scripting and storyboarding + Content syndication and distribution via all touch points
  13. 13. Analytics are at the core of all Singley + Mackie social programming. We always ensure our metrics stack up to client KPIs and business objectives. We condense this information into weekly “flash” reports and monthly summary reports. Analytics, Monitoring + Reporting
  14. 14. Case Studies
  15. 15. Case Study: YP.com Rebranding The Challenge To shift consumer sentiment from being “just the yellow pages” to a digital and mobile destination for Doers through paid and earned messaging The Results • A 450% increase in Page Likes and 5,200% increase in fan engagement through Facebook paid media efforts over 12 weeks • Conceptualized and executed the #YoureDoinItRightWhen campaign, one of the most successful promoted trends in Twitter history: resulting in 53.3MM impressions and a 3.5% engagement rate • YP mobile app ranked in the Top 10 Free Travel apps on iTunes Massive User Adoption Total number of user generated tweets in 24 hours 53.6K
  16. 16. Case Study: EA Family Game Night 4 The Challenge Create a social presence for Electronic Arts video game release Family Game Night 4, featuring Hasbro characters and other IP. The Results • Built communities on Facebook and Twitter that drove hundred of millions of impressions and organically trended #FamilyGameNight • Executed influencer outreach to people in game industry • Nationwide launch that exceeded original sales projections Best Buy Our influencer outreach program drove record sales in the top 13 Markets
  17. 17. Case Study: Samsung Mobile Gaming 11Number of countries introduced to Canimals, Gelato Mania and Running Fever through paid and earned channels. The Challenge Samsung hired Singley + Mackie to grow an international gaming audience for the South Korean entertainment sensation, Canimals. The Results • Established new social communities on all major platforms and drove user acquisition through paid media • Created and syndicated diverse, culture-specific content to garner interest among potential users • Developed international Facebook platform sweepstakes • Coordinated and lead international launch in United States and Pacific Rim countries
  18. 18. Case Study: SOHO/Conair CPG Campaign 500%Increase in positive sentiment mentions on Twitter during campaign The Challenge SOHO Beauty Brand, a division of Conair, needed to increase market share within the beauty and cosmetics vertical. They approached Singley + Mackie to build and expand their social presence among millennials. The Results • Developed custom video carousel to highlight :15 second makeup brush videos • A series of hyper-targeted sweepstakes increased social audience by 290% in two months • Curated Pinterest boards, a then emerging channel, to drive clicks back to website and increase purchase • Using Twitter as a customer service channel, reduced reply-to-customer time to less than 10 minutes
  19. 19. “More than anything else, I am pleased with the speed and attention Singley + Mackie is giving to our customers. They are creating a lot of activity by talking with our fans and engaging them in a big way. From what I've seen from our Twitter, YouTube and Facebook reach stats, our exposure to a larger audience has increased immensely in a very short time after working with their team.” —John Bonfield, VP, Ecommerce at Direct Holdings Americas (Time Life) “Singley + Mackie has done an excellent job in working collaboratively with us to develop strategies, campaigns, and applications that not only reach our audience on key social platforms, but also engage users to establish long-term relationships and increase the value proposition for our products. They recommend programs and solutions that are in direct alignment with our key business goals and objectives, and continuously monitor and optimize our efforts to ensure that the strongest ROI can be achieved.” —Peter Kisich, Executive Director of Marketing, YP.com “With Matt Singley and his team at Singley + Mackie at the helm of some of our most visible brands, I feel completely confident that the community management aspects of our social media are in great hands. After working with them for over a year, it’s clear to me that they understand our brand guidelines, voice and tone and even our legal and PR needs. They have done full-service management for us, from content creation to moderation to promotions, and it gives me great peace of mind to know that they are on the job. I would not hesitate to recommend them to any company that needs the best and the brightest social media thought leaders in the market today.” —Mary Renouf, Global Brand Director of Marketing, Xbox (now with T-Mobile)
  20. 20. Engagement + Disclosure Singley + Mackie believes that all communication and outreach should be transparent, honest and not “spammy” in nature. It is for this reason that we strictly adhere to the FTC standards and guidelines for endorsement and testimonials. When creating a “material connection” with any blogger or personality on Twitter, Facebook, YouTube or any other social network, we clearly state that they should disclose the nature of our relationship to their audience. This is done with a variety of techniques including disclaimer hyperlinks and network-appropriate nomenclature such as “#ad” for Twitter.
  21. 21. ThankYou Matthew Levine Singley+mackie 339 222 6941 matt.levine@singleymackie.com Twitter.com/SingleyMackie
  • NicklausDeyring

    Feb. 10, 2015
  • previdia

    Sep. 26, 2014
  • workathomecareers

    May. 19, 2014

singley+mackie digital agency capabilities deck

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