Is your business
about Content Marketing?
Digital Footprint
Warren Knight
It’s 1989
Warren Knight
Warren Knight
Tell your story
Storytelling
Storytelling
Storytelling
If you cant tell it, you can’t sell it
Warren Knight
Tweet me @wvrknight
Connecting
Inspiration from the Edge
Warren Knight
Things have changed
1920’s it was all about the PRODUCT
1950’s BRAND’s ruled
2010’s Now it’s the turn of the CUSTOMER
Warr...
Focus on the customer
Mindset Advocate
Business Customer
Warren Knight
Brand me
Be a thought leader: Reduce sales cycle
Platform
Speaking
Presentation
skills
Partnerships
Live
Engagement
Listen...
What’s your message
Customer segment
Direct
To
Customer
Channel
PartnersVs
Value proposition
Personal
Service
Added
Value
...
Sexy Big Pants
Warren Knight
5 Types of Content Marketing
1. Thought Leadership
2. Brand Publishing
3. Education Content
4. Product Descriptions
5. SEO...
Stage 1. Know yourself
Objectives
Goals
Brand Identity
Key Message
Influencers
Warren Knight
Stage 2. Customers 6 human needs
Solve a
problem
Unique
Certainty GrowthVariety
Stimulate
Significance Love
Connect
Knowled...
Stage 3. Know your content
Analyse gaps
Define topics
Key message
User goal
Keyword research
Warren Knight
Stage 4. Have a plan
Warren Knight
Define tactics
Resource
Channels
KPI’s
Set calendar
Apply your strategy: Power of sharing content
Warren Knight
Content is King: Lead generation
Content Marketing 34.6%
Social Media 24.7%
SEO 14.6%
Email 10.6%
Mobile 9.2%
Paid Adverti...
What challengers are you facing?
Warren Knight
Investment
Business Growth
Funding
Planning & Development
Management Leader...
Warren Knight
Warren Knight
@wvrknight
www.warrenknight.co.uk
warren@warrenknight.co.uk
020 8123 3730
How can I help?
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Content Marketing Masterclass

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The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist.

The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.

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Content Marketing Masterclass

  1. 1. Is your business about Content Marketing? Digital Footprint Warren Knight
  2. 2. It’s 1989 Warren Knight
  3. 3. Warren Knight Tell your story Storytelling Storytelling Storytelling If you cant tell it, you can’t sell it
  4. 4. Warren Knight Tweet me @wvrknight Connecting
  5. 5. Inspiration from the Edge Warren Knight
  6. 6. Things have changed 1920’s it was all about the PRODUCT 1950’s BRAND’s ruled 2010’s Now it’s the turn of the CUSTOMER Warren Knight
  7. 7. Focus on the customer Mindset Advocate Business Customer Warren Knight
  8. 8. Brand me Be a thought leader: Reduce sales cycle Platform Speaking Presentation skills Partnerships Live Engagement Listen 1 thing Warren Knight
  9. 9. What’s your message Customer segment Direct To Customer Channel PartnersVs Value proposition Personal Service Added Value Community Financial Return Reciprocal Agreement Database Vs Warren Knight
  10. 10. Sexy Big Pants Warren Knight
  11. 11. 5 Types of Content Marketing 1. Thought Leadership 2. Brand Publishing 3. Education Content 4. Product Descriptions 5. SEO Warren Knight
  12. 12. Stage 1. Know yourself Objectives Goals Brand Identity Key Message Influencers Warren Knight
  13. 13. Stage 2. Customers 6 human needs Solve a problem Unique Certainty GrowthVariety Stimulate Significance Love Connect Knowledge Share Contribution Warren Knight
  14. 14. Stage 3. Know your content Analyse gaps Define topics Key message User goal Keyword research Warren Knight
  15. 15. Stage 4. Have a plan Warren Knight Define tactics Resource Channels KPI’s Set calendar
  16. 16. Apply your strategy: Power of sharing content Warren Knight
  17. 17. Content is King: Lead generation Content Marketing 34.6% Social Media 24.7% SEO 14.6% Email 10.6% Mobile 9.2% Paid Advertising 6.4% Warren Knight
  18. 18. What challengers are you facing? Warren Knight Investment Business Growth Funding Planning & Development Management Leadership Grants: Innovation Personal Branding
  19. 19. Warren Knight Warren Knight @wvrknight www.warrenknight.co.uk warren@warrenknight.co.uk 020 8123 3730 How can I help?

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