What are social media KPI’s? How you can calculate Social Media KPI. Useful list of Social Media KPIs for Business Growth. FAQs on social media KPIs.

1. Understanding Social Media KPIs
Social media engagement is inevitable. Companies are hugely investing in their
social media marketing strategies. There are world class social media
management companies in Singapore who can help your company determine,
implement, and analyse your social media marketing strategies. This may be the
big turning point you've been looking for!
But is there a way to comprehend if the giant investments being made in social
media marketing worthwhile? Well, yes! This is where social media KPIs come
into the picture.
In the following paragraphs, we will help you understand how social media
marketing performance is measured using KPIs. The marketers utilise social
media analytics to gauge the KPIs and analyse the social media performance of
the brand.
What are social media KPI’s?
Social media KPIs are quantifiable metrics that are used to assess the
effectiveness of social media marketing for business growth and to report social
media performance to stakeholders. To put it another way, social media metrics
enable the marketing team to ensure that the brand is accomplishing its
business objectives and that the social media strategy is reaching the target
audience. Additionally, monitoring these KPIs enables the social media
marketing agency or in-house team to provide a trustworthy demonstration of
the effectiveness of the social media strategy to the superiors.
To publish social media content, marketing teams use a multi-channel strategy
that includes platforms such as Facebook, Twitter, LinkedIn, Instagram, and
Pinterest. The results of the campaigns are difficult to track because they are
dispersed over several accounts. By using social media analytics, the marketing
team can monitor KPIs for the company’s social media performance so that
social media planning can be improvised, if required.
Calculating Social Media KPI

2. It is simpler to commit to the objectives and track the progress over time using
KPIs. Furthermore, they are a powerful way to brag about your performance in
front of the bosses. The achievements and developments are simple to perceive.
It is of utmost importance that a company's business goals are clearly reflected
in the established social media KPIs. Your KPIs should be SMART i.e., Specific,
Measurable, Achievable, Relevant and Time-bound. The more specific and data-
driven the KPIs are, the better. It is also possible to set distinct KPIs for each
social media campaign and platform.
Since no company's business objectives are ever etched in stone, the KPIs you
establish should likewise be flexible enough to alter over time as the main
organisational objectives do.
Steps to keep in mind:
✓ Make it clear how monitoring the KPI will assist the organisation in achieving
a particular objective.
✓ Choose a SMART metric with a value and a date that will allow you to check
your progress.
✓ Pick a schedule and design that will recognise growth patterns and
developments clearly.
✓ Review the KPI Schedule at least once or twice a year to conduct a more
thorough evaluation of your KPIs.
List of Social Media KPIs for Business Growth
i. KPIs for reach of brand over social media
• Follower count: This metric displays how many accounts are following your
brand. You may find these numbers right on your profile page.
• Impressions: It provides information on how frequently a post or profile has
been seen. It adds up the views and does not differentiate between different
individual accounts.
• Web traffic: It is an indicator of campaign performance and a method to
check how well your articles that link to your website are performing. The

3. quantity of clicks from your social media accounts to one of your website
pages is referred to website traffic.
ii. KPIs for social media engagement rate
• Clicks: The sum of number of clicks on a post may expand the caption on
Instagram or to scroll through photographs on Twitter are calculated to
understand engagement rate.
• Likes: They show that the user found content interesting enough to engage
with it.
• Comments: It helps to assess resource needs and bandwidth using the
number of comments received. It also helps to build a plan for handling social
media comments well so that you can communicate with your users by
responding to them.
• Mentions: It is the number of times a user tags your company account or
makes reference to your brand in a story, a comment, a post, or even directly
to you.
iii.KPIs for social media conversions
• Sales Revenue: To observe which social media clicks resulted in purchases
and its value.
• Lead Conversion Rate: You can gauge how well your social media strategy is
working by looking at the lead conversion rate. They might not buy from you
right away after seeing your product, but when they do, it will be a
conversion.
• Cost per click: It is the price you pay for each person who clicks on a promoted
social media post on a social media platform.
• Click-through rate (CTR): The CTR rate is the proportion of readers that saw
your content and clicked on the call to action it included. This gives you
information about whether your content engages and moves your audience
to act.
• Bounce rate: The percentage of site visitors who clicked on a link in your
social media post but then rapidly exited that page without taking any further
action is known as the bounce rate. You want this to be low since it indicates

4. that either your content isn't very interesting or that the user experience you
offered was subpar.
iv.Customer Satisfaction KPIs
• Customer Satisfaction Score: Depending on how your poll is set up,
respondents will either rank their level of satisfaction using numbers or
descriptions such as "bad," "average," etc.
• Net promoter score: This metric calculates the brand loyalty of customers. It
is associated with the feeling of the consumer on whether they would
recommend the brand further.
There are websites in Singapore which have a link to social media KPI calculator
to help you calculate the KPIs for your social media performance.
FAQs:
1. What all is included in social media strategy prepared by a social media
marketing company in Singapore?
The agencies in general provide a detailed and an organised description of
each post that they are planning to publish on each social media platform.
Each individual post, its contents, and the time it will be published will be
listed in this breakdown.
2. Will the agency assist in creating social media profiles?
Mostly yes. They will talk about the platforms you should be on and how they
will be set up.
3. What information will you need to provide to the agency?
Everything relies on the kind of posts you intend to produce. The agency might
request for case studies, and photos to build content and promote your work
online.
4. When does the scheduling of the posts begin?
The month's material is generally planned a few weeks before to give the
agency time to get more content. They might start scheduling once satisfied
with the monthly plan, have written all the content, and have created visuals
and photos specifically for each platform.

5. Sources: https://fenzodigital.com/understanding-social-media-kpis/