Export Rice in Emergong market of Brazil

2. GROUP MEMBERS
NAME ROLL NO.
WAQAS MUSHTAQ Ei13MBA035
HARIS KHALIL Ei13MBA023
RANA M. MUSTAQEEM Ei13MBA018
ABDUL MATEEN Ei13MBA024
TARIQ AFZAL Ei13MBA001

3. PRESENTED TO:

4. ACKNOWLEDGMENT

5. TOPIC
“MARKETING STRATEGY FOR
EXPORT OF RICE IN
EMERGING MARKETS”

6. TABLE OF CONTENTS
SR. NO TOPIC
1 OVERVIEW
2 VISION & MISSION
3 MARKETING ANALYSIS
4 SWOT ANALYSIS
5 CONCLUSION

7. HARWA
RICE COMPANY
COMPANY NAME

8. PRODUCT
RICE

9. COMPANY LOGO

10. TARGET MARKET
BRAZIL

11. VISION
“Our vision is to become one of the
leading brands in the rice export
industry in Pakistan exporting rice to
Brazil”

12. MISSION
“Our mission is to establish a world
class rice export business that will
export a wide range of well bagged
rice from top rice production brands
at affordable prices to rice dealers in
Brazil”

13. MARKETING ANALYSIS

14. MARKETTRENDS
There are loads of factors that come into play in the rice export
industry. Government policies, trade agreement and mutual
benefit are some of the key factors that encourage export and
import. This is why any company in the Pakistan that is into
exporting of goods must ensure that they check the trade
relationship the US has with the country they intend exporting
rice to and also the country’s status on rice importation et al.
Maximizing profit in the rice export industry requires that you
own your rice farm and rice processing plant / rice mill. If you
are conversant with the happening in the rice export industry,
you will notice a trend amongst top rice exporting companies;
they are known to own their own vast rice farms and rice
processing plant / rice mill.

15. OURTARGET MARKET
Possibly it will be safe to submit that the rice has the widest
range of customers; almost everybody on planet earth
consumes rice; rice is indeed one of the most popular staple
foods in the world.
We are in business to export well processed and bagged rice
from different rice production brands to rice distributors and
wholesalers in Brazil

16. OUR COMPETITIVE ADVANTAGE
Our distribution network, the business model we will be
operating on, varieties of payment options, wide range
of well processed and well – bagged rice from different
rice production companies
and our excellent customer service culture will definitely
serve as a competitive advantage for HARWA Rice
Export Company

17. MARKETING STRATEGY
Before choosing a location for HARWA Rice Export Company,
we conduct a thorough market survey and feasibility studies in
order for us to position the business in a location that will
enable us have access to rice production companies and easy
access to seaports. We have detailed information and data that
we were able to utilize to structure our business to attract the
numbers of customers we want to attract per time.
We hired experts who have good understanding of the rice
export industry to help us develop marketing strategies that
will help us achieve our business goal of winning a larger
percentage of the available market in countries.

18. MARKETING MIX

19. PRODUCT OFFERING
HARWA Rice Export Company is in the rice
export industry to service a wide range of clients
in Brazil and of course to make profits, which is
why we will ensure we go all the way to export a
wide range of well packaged rice from top rice
production brands in Brazil.

20. VARIETIES OF RICE
Super Kernel Basmati1
Super Kernal Parboiled2
1121 BASMATI RICE
1121 Par Boiled (Sella)
PK-386 Fragrant Rice
PK-386 Par Bolied (Sella)
IRRI-9 White Long Grain
IRRI-9 Par Boiled (Sella)
IRRI-6 Long Grain White
IRRI-6 Par Boiled(Sella)

21. PLACE STRATEGY
OUR RICE IS EASILY
AVAILABLE ALL
POPULAR
DEPARTMENTAL
SOTRES IN ALL BIG
CITIES OF BRAZIL.

22. PRICING STRATEGY
Aside from quality, pricing is one of the key
factors that gives leverage to rice export
companies, it is normal for rice distributors
and rice wholesalers to deal with rice export
companies they can get well – processed and
well – bagged rice at cheaper price.

23. PAYMENT OPTIONS
•PAYMENT VIA BANK TRANSFER
•PAYMENT WITH CASH
•PAYMENT VIA CREDIT CARDS / POINT OF SALE
MACHINES (POS MACHINES)
•PAYMENT VIA ONLINE BANK TRANSFER
•PAYMENT VIA CHECK
•PAYMENT VIA MOBILE MONEY TRANSFER
•PAYMENT VIA BANK DRAFT

24. PROMOTION STRATEGY
•PLACE ADVERTS ON INTERNATIONAL BASED NEWSPAPERS, RADIO STATIONS AND TV STATIONS.
•ENCOURAGE THE USE OF WORD OF MOUTH PUBLICITY FROM OUR LOYAL CUSTOMERS
•LEVERAGE ON THE INTERNET AND SOCIAL MEDIA PLATFORMS LIKE; YOUTUBE, INSTAGRAM,
FACEBOOK, TWITTER, LINKEDIN, SNAPCHAT, BADOO, GOOGLE+ AND OTHER PLATFORMS TO
PROMOTE OUR BUSINESS.
•ENSURE THAT OUR WE POSITION OUR BANNERS AND BILLBOARDS IN STRATEGIC POSITIONS ALL
AROUND TEXAS CITY – TEXAS
•CONTACT CORPORATE RICE DISTRIBUTORS AND RICE WHOLESALERS IN COUNTRIES ALL ACROSS
AFRICA AND SOUTH AMERICA BY E – MAILING AND CALLING THEM UP AND INFORMING THEM OF
JOEL SUTTON® RICE EXPORT COMPANY AND THE PRODUCTS WE EXPORT
•ADVERTISE OUR RICE EXPORT BUSINESS IN OUR OFFICIAL WEBSITE AND EMPLOY STRATEGIES
THAT WILL HELP US PULL TRAFFIC TO THE SITE

25. HARWA : INSIGHT & DESIGN
FACEBOOK
POST

26. HARWA : INSIGHT & DESIGN

27. DANGLERS
FRONT BACK

28. (HOARDING/OUTDOOR)

29. (HOARDING/OUTDOOR)

30. SWOT ANALYSIS

31. STRENGTHS
OUR DISTRIBUTION NETWORK, THE BUSINESS MODEL
WE WILL BE OPERATING ON, VARIETIES OF PAYMENT
OPTIONS, WIDE RANGE OF WELL PROCESSED AND WELL
– BAGGED RICE FROM DIFFERENT RICE PRODUCTION
COMPANIES FROM WITHIN THE UNITED STATES AND
OTHER PARTS OF THE WORLD AND OUR EXCELLENT
CUSTOMER SERVICE CULTURE WILL DEFINITELY COUNT
AS A STRONG STRENGTH FOR HARWA RICE EXPORT
COMPANY. SO ALSO OUR MANAGEMENT TEAM MEMBERS
ARE PEOPLE WHO HAVE WHAT IT TAKES TO GROW A
BUSINESS FROM START – UP TO PROFITABILITY WITH A
RECORD TIME.

32. WEAKNESSES
A MAJOR WEAKNESS THAT MAY COUNT
AGAINST US IS THE FACT THAT WE ARE A
NEW RICE EXPORT COMPANY AND WE DON’T
HAVE THE FINANCIAL CAPACITY TO ENGAGE
IN THE KIND OF MARKETING AND PUBLICITY
THAT WE INTEND GIVING THE BUSINESS.

33. OPPORTUNITIES
THE FACT THAT WE ARE GOING TO BE OPERATING OUR RICE
EXPORT COMPANY IN A CITY THAT HOST ONE OF THE BUSIEST
SEAPORTS AND RICE FARMS IN THE PAKISTAN PROVIDES US
WITH UNLIMITED OPPORTUNITIES TO PURCHASE RICE AT
CHEAPER RATE AND ALSO SHIP TO OTHER COUNTRIES AT
AFFORDABLE RATE AS WELL.
WE HAVE BEEN ABLE TO CONDUCT THOROUGH FEASIBILITY
STUDIES AND MARKET SURVEY AND WE KNOW WHAT OUR
POTENTIAL CUSTOMERS WILL BE LOOKING FOR WHEN THEY
ORDER RICE FROM US; WE ARE WELL POSITIONED TO TAKE
ON THE OPPORTUNITIES THAT WILL COME OUR WAY.

34. THREATS
JUST LIKE ANY OTHER BUSINESS, ONE OF THE MAJOR
THREATS THAT WE ARE LIKELY GOING TO FACE IS ECONOMIC
DOWNTURN. IT IS A FACT THAT ECONOMIC DOWNTURN
AFFECTS PURCHASING / SPENDING POWER. ANOTHER
THREAT THAT MAY LIKELY CONFRONT US IS THE ARRIVAL OF
A NEW RICE EXPORT COMPANY IN SAME LOCATION WHERE
OUR MARKET EXISTS. SO ALSO, UNFAVORABLE
GOVERNMENT POLICIES FROM HOME COUNTRY AND EXPORT
COUNTRY MAY ALSO POSE A THREAT FOR BUSINESSES SUCH
AS OURS.

35. CONCLUSION
•Exporting rice is a highly profitable business as it is evident from the fact that
all those exporters who were exporting basmati rice have attained the status of
export houses , trading house, star trading houses & super star trading houses .
•even the government of pakistan has many schemes through which it can
extend a financial help upto 75 lakh rupees for starting a food processing unit .
•rice & its value added products have a huge market . the sale – ability of rice is
very high as it various uses like medicinal use, consumed as food etc .
•moreover today the living standard of people in pakistan & other countries is
improving thus more & more people are switching to rice . that is why exports of
rice in last three years have increased significantly inspite of global meltdown

36. ANY QUESTION ?