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Samosa King Pitch Deck
- 1. INVESTOR PITCH DECK March 2020 1 copyright©2020 Samosa King
- 2. 2 ABOUT SAMOSA KING • SAMOSA as the Core Cuisine, SAMOSA KING has limited competition and almost nil competition in Telangana and is poised to distinguish itselfin the Indian Subcontinentand across the globe. • “SAMOSA KING” presents the diversity of Samosas to the neighbourhood. We have been able to expertise 22Varietiesof tasty and Hygiene Samosas. • We will start from Hyderabad and will move all over India through our Franchise model. • SAMOSA KING proposes to take its business model beyond a Franchise Model and a model that will ensure & increase the probability of success. • Our aim is to expand and become a household snack across PAN India via our own stores and franchisee outlets. • We will start from Hyderabad and will move all over India through our Franchise model. • SAMOSA as the Core Cuisine, SAMOSA KING has limited competition and almost nil competition in Telangana and is poised to distinguish itselfin the Indian Subcontinentand across the globe. • SAMOSA KING proposes to take its business model beyond a Franchise Model and a model that will ensure & increase the probability of success. copyright©2020 Samosa King
- 3. 3 Shortage of supply vis-à-vis demand Current solutions provide limitedaccessibility to the product Expensive and tedious to maintain logistics chain of FMCG product Lack of options in terms of variety PROBLEM copyright©2020 Samosa King
- 4. copyright©2020 Samosa King 4 • Innovative and New products • Preparing and Supply of Raw Samosa • Shelf life of around 45 days • Consistence Quality and Hygiene • Centralized Marketing and Branding • Tracking of Inventory at Outlets • Timely supply of Raw Samosa’s • Easy to operate & Manage • No Wastage • No prior Food Industry experience required • Low investment, Low Risk and High income • 35-40% profit margin • Almost nil dependency on Cooking Staff • Centralized Accounting Marketing • Advertising and other supports • Innovative and New tasty Products • Quality and Hygiene food items • Online Order/Door Service SOLUTION Central Cloud Kitchen Franchise Outlet Consumer
- 5. PRODUCTS 5 • Paneer Cheese Samosa • AmericanCheese Samosa • Veg Biriyani Samosa • Dum Aloo Samosa • Spicy Noodle Samosa • Mixed Veg Samosa Non-Vegetarian • Chicken Samosa • Chilli Chicken Samosa • Chicken Biriyani Samosa • Chicken AvakayaPickle Samosa • Chicken AlfredoSamosa • Makhani Chicken Samosa • Mutton Gobi Samosa • Mutton Avakaya pickle Samosa • Mutton Biriyani Samosa • Egg Bhurji Samosa • Ajmer Kalakand Samosa • Milk KalakandSamosa • Choco Coconut Samosa • 5 Star Chocolate Samosa • Mixed Dates Dry Fruits Samosa • Dry Fruits Pure Ghee Poornam Samosa Vegetarian Desserts Company formed with a purpose of presenting the diversity of samosas across India through our cloud kitchen. copyright©2020 Samosa King
- 6. BUSINESS OPPORTUNITY 6 Samosa is top ranking foods across major metropolitan in India. (Uber eats forecast report, 2018) 2020 = Indian Food Market Value 540 Billion $ 2020 = Indian Online Food Market 8 Billion $ copyright©2020 Samosa King
- 7. FRANCHISE BUSINESS MODEL 7 Franchise Investment Cost (Single Outlet) - 12 Lakhs (Non Refundable) Space - 150-200 Square Feet Staff - 4 Employees Expected Monthly Sales - 3.75 Lakhs Project Margin Monthly - 35-40% Support from Samosa King:- Innovate and New products Complete shop setup Documentationof Franchise Marketing and Branding Ontime supply of Raw Samosa FOFO (Franchise Owned Franchise Operated) - The Company rents out the brand to the franchise outlet for a particular non-refundable sum And for a pre-agreed time period. Prices and merchandising are decided by the company. copyright©2020 Samosa King
- 8. FRANCHISE BUSINESS MODEL 8 Franchise Investment Cost (Single Outlet) - 2 Lakhs (Non Refundable) Space - 50-75 Square Feet Staff - 1 Employee Expected Monthly Sales - 1.35 Lakhs Project Margin Monthly - 30-33% Support from Samosa King:- Innovate and New products Supply of SamosaTower and Warmer box Documentationof Franchise Marketing and Branding Ontime supply of Samosa FOFO (Franchise Owned Franchise Operated) - The Company rents out the brand to the franchise outlet for a particular non-refundable sum And for a pre-agreed time period. Prices and merchandising are decided by the company. Quick Service Outlet (Takeaway) Samosa Tower Warmer Box copyright©2020 Samosa King
- 9. COMPETITION SLIDE 9 Healthy Unhealthy Low Price High Price copyright©2020 Samosa King
- 10. 10 BUSINESS EXPANSION PLAN 1 Apr - Jun 3 5 Telangana City Coverage TotalFranchisee Outlet TotalCompany Owned Outlets Central Kitchen Jul - Sep Oct - Nov Nov - Dec 3 17 2 Telangana+ Andhra Pradesh South Indian Cities South + North IndianCities 59 3 4 6 3 34 2020 -21 1-Year Outlook 0 TotalQuick Service Franchisee Outlet 5 50 25 copyright©2020 Samosa King
- 11. FINANCIAL DYNAMICS 11 Apr - Jun Jul - Sep Oct - Nov Nov - Dec CAPEX to set up own stores 27.00 - - - Operational Cost per quarter Fixed 15.00 15.00 15.00 15.00 Other Cost per quarter 2.00 2.00 2.00 2.00 Inflows per Quarter (Franchise+Own Stores+Quick Stores) 38.93 41.98 71.61 63.19 EBITDA 21.93 24.98 54.61 46.19 - 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 In INR Lacs copyright©2020 Samosa King
- 12. INVESTMENT ASK Investment Ask for INR 50 Lakhs in return for 25% Equity Investment Spending Plan 12 27 Lakhs Opening and Managing NewOutlet (3 No.) Marketing and Branding Operational Cost of Central Kitchen For (1st Quarter) 15 Lakhs 5 Lakhs Others 3 Lakhs copyright©2020 Samosa King
- 13. Thank you 13 copyright©2020 Samosa King