This document presents information on exporting rice from India to Singapore. It discusses that India is a major producer and exporter of rice globally. The key steps for exporting rice from India include obtaining an Import Export Code, registering with export promotion councils, obtaining necessary certificates and documents, and working with customs brokers and freight forwarders. The document outlines the import process and documentation required in Singapore, which has minimal import tariffs. It also provides strategies for marketing Indian Basmati rice abroad, such as advertising, trade shows, packaging, and websites. In conclusion, exporting Basmati rice from India is considered a highly profitable business.

1. Presentation
on
Exporting Rice at Singapore
Submitted To: Prof. Ankit Gautam
Submitted By:
Chirag Dabgar (03)

2. Introduction:
• India is popular for its rice cultivation all over the world. As per the statistical analysis, rice
production in India covers around 46% of the total food crop production. It is also seen that other
countries also have demand the rice from India.
• Hence, starting a rice export business would be a profitable and feasible business option. In this
article you will learn how to export rice from India including steps and procedures.
• Rice has been a major element in the exports from India all these years. In the year 1999, around
25% of the total agricultural exports in India were rice. Countries like Myanmar, China, Japan,
Vietnam etc also are some of the rice production giants.
• However, the ever-growing demand for the rice across the globe gives a good scope for the rice
export business from India.

3. 28.80%
21.60%
8.60%
6.90%
5.70%
4.60%
4.00%
2.40%
1.80% 1.70% 1.40% 1.30%
Major rice producers of the world
China
India
Indionesia
Bangladesh
Vietnam
Thailand
Myanamar
Philippines
Brazil
Japan

4. 34.50%
16.50%
14.10%
10.60%
6.30%
3.10%
2.90%
2.30% 2.10%
1.20% 1.10%0.90%0.60% 0.50%
Major Rice Exporting Countries of the world
Thailand
Vietnam
India
Pakistan
USA
China
Egypt
Italy
Uruguay
Spain

5. Main Import Markets Of Rice
• India primarily focuses MiddleEast and African countries for exporting its non-basmati rice. The
major markets for the basmati rice from India are European countries and USA. Some other major
countries who import rice from India are Saudi Arabia, Singapore, Australia, Malaysia etc.
• In spite of the competition from other countries, India is considered as the second largest country in
rice exports. In order to ease and relax the foreign trade, the government of India has framed
relaxed EXIM trade policies. Besides, the Indian government has kept a highly competitive price
for the exported rice in the importing countries. These are the good signs that boost the export of
rice from India.

6. Basmati rice in India
Basmati rice means “queen of fragrance “ or the perfumed one . It is also known pearls of rice
Indian Basmati rice is a long grained aromatic rice with unique , pleasing & appetizing aroma .
It is the aroma that gives its novel characteristics unmatched by any other rice grain anywhere else in the
world. Thus it is considered world’s best quality rice .
It is grown in small part of indo gangetic plains at foothills of Himalayas in the north of country . The
area in which it is grown is geographically well defined & includes Haryana , western U.P , H.P J&K ,
Punjab . The climate & soil in this region combines to give Indian Basmati its unique qualities &
characteristics . Its unique qualities & characteristics cannot be replicated if grown elsewhere in the
world. Thus basmati rice is produced only in India & a small part of Pakistan. Thus it is considered
nature’s gift to India .

8. EXPORT DOCUMENTATION AND PROCEDURES
• Step.1 : Apply to the Director General of Foreign Trade (DGFT) and get Import Export code (IEC).
• Step.2: Register with EPC (Export Promotion Councils) and obtain RCMC Certificate.
• Step.3: We get order before sending sample and then both party agree upon the term and condition.
• Step.4: We start production of rice.
• Step.5: Check the quality control and obtain from the inspector of quality control certificate.
• Step.6 : Exportable are then then dispatched to port for transit.
• Step.7 : We applying to an insurance company for marine insurance cover.

9. Continue….
• Step.8: after compilation of the formalities, we contact C&F agent for warehousing and they give
Shipping Bill.
• Step.9: After loading goods in ship, Captain issue Mate’s Receipt.
• Step.10: Official agent issue bill of lading.
• Step.11: We get Certificate of origin from Chamber of Commerce office.
• Step.12: We send all document to importer.
• Sstep.13: We present all the important documentation to our bank within 21 days.
• Step.14: Our bank send all document to importer bank.

10. Documentation Required for Exporting:
1. Commercial invoice
2. Bill of lading
3. Consular invoice
4. Certificate of origin
5. Inspection certification
6. Dock receipt and warehouse receipt
7. Destination control statement
8. Insurance certificate
9. Export license
10. Export packing list

11. Import Procedure in Singapore

12. Import Procedure in Singapore
• Singapore is generally a free port and an open economy. More than 99% of all imports into Singapore enter the
country duty-free. For social and/or environmental reasons, Singapore levies high excise taxes on distilled spirits
and wine, tobacco products, motor vehicles and petroleum products.
• All goods imported into Singapore are regulated under the Customs Act, the Goods and Services Tax (GST) Act
and the Regulation of Imports and Exports Act.
• Singapore levies a 7% Goods and Services Tax (GST). For dutiable goods, the taxable value for GST is
calculated based on the CIF (Cost, Insurance and Freight) value plus all duties and other charges. In the case of
non-dutiable goods, GST will be based on the CIF value plus any commission and other incidental charges
whether or not shown on the invoice. If the goods are dutiable, the GST will be collected simultaneously with the
duties. Special provisions pertain to goods stored in licensed warehouses and free trade zones.

13. Singapore Flow Chart of Import

15. Marketing Strategy
Although Indian Basmati rice is quite popular in world market still in order to increase the market
share of this product in world’s rice market , to capture emerging markets & to compete with our
rivals (Pakistani Basmati rice) following market strategies are adopted :-
Advertisements :- An innovative and creative add created with international market in mind can
increase the sales . Many manufacturers Exporters follow this strategy.
Participating in International trade fairs , international food shows & international food
festivals like food show of New York , Berlin food festival etc is another way marketing.
Packaging of product is another way of marketing the product. An attractive packing of basmati
rice is useful in attracting the customers .

16. Continue:
• Internet is another and cheapest way of marketing the product . Creating your own website and
displaying your product catalogue on it with complete details and giving adds on various sites is
another way of creating market .
• In general, the different stages like,
1. No direct foreign marketing
2. Infrequent export marketing
3. Regular Foreign marketing

17. For Example of Marketing:

18. Remarks On Profitability & Saleability Of
Basmati Rice
• Exporting Basmati rice is a highly profitable business as it is evident from the fact that all those
exporters who were exporting basmati rice have attained the status of export houses , trading house
, star trading houses & super star trading houses .
• Even the government of India has many schemes through which it can extend a financial help upto
75 lakh rupees for starting a food processing unit .
• The basmati rice & its value added products have a huge market . The sale – ability of basmati rice
is very high as it various uses like medicinal use, consumed as food etc .
• Moreover today the living standard of people in India & other countries is improving thus more &
more people are switching to basmati rice . That is why exports of basmati rice in last three years
have increased significantly inspite of global meltdown .