This document outlines a marketing strategy proposal for a rice export company called Harwa Rice Company. The proposal includes: - An overview of the company and its goal to export rice to Brazil. - The company's vision is to become a leading brand in exporting rice from Pakistan to Brazil. Its mission is to establish a world-class rice export business exporting various types of bagged rice to dealers in Brazil. - A marketing analysis including a discussion of market trends in the rice export industry, the target market of Brazil, and the company's competitive advantages in distribution networks and customer service. - Details of the marketing mix including various rice products, distribution strategies, pricing approaches, payment options, and promotional strategies