2. THE WAAPPY TEAM
OCTOBER 14th of JUNE
Beginning of the New Lucky Star
JANUARY Waappy Team. version with
JULY Wappy’s New o ce. Windows Azure.
1 idea! creation. (workforce = 2 + 2) (workforce = 2 + 8)
DECEMBER MAY
Test apps Partnership with
developement APRIL Windows Azure.
on Facebook. Lucky Star test. Growing power.
2009 2010 2011
The Waappy Team An innovative team working for people’s entertainment
Creators Developers Graphic designers Community managers
3. LUCKY STAR
Lucky Star A cards collection game based on mutual help, luck and good mood KEY FIGURES
USERS
• More than 300 000
• Mainly adult
• Women players at 63%
DAILY USERS
• About 30 000
PAGES SEEN EVERY DAY
Collect and exchange Meet Have fun • About 1 000 000
many cards new friends in the gaming room
BUSINESS PLAN
TODAY 2011 EVOLUTION
• Ads + sponsors = 25 % • To invest in different supports
• Sales of virtual goods = 75 % • New functionalities with a strong potential
• Multilingual versions
4. AIMS & MISSIONS
Waappy Making easier
creator of happiness real meetings
through
• Spreading joy the virtual ones
and good mood
• Creating dreaming
Getting involved
in the improvement
of needy children’s situation
by supporting various associations
5. SOCIAL STRATEGY
INGAME AROUND THE GAME
• Player’s well-being • Facebook ads
• Proximity to the community
• Latest communication’s
• Virality spread by player’s
aids
game actions
To create new contents
Daily innovation
To be ready to listen
6. NEEDS & WISHES
To develop Expert advices Investors to accelerate
our human resources Business support both growth & projects
