Gbanga is a location-based mixed reality game that has been developed over 5 years. Players walk outside in the real world to complete quests and collect virtual items on their phone. The game motivates players to be physically active and immersed in gameplay. It also creates foot traffic for businesses and earns revenue through sponsored products and placements.

1. Gbanga is the game where you
walk in the real world to play
mixed-reality quests and score
virtual points.
Swissnex, Swiss Game Arcade, March 2012
Matthias Sala, matthias@gbanga.com, gbanga.com

2. • Pic wie wir am arbeiten
At Gbanga, we’ve crafted
Location-based games for 5 years
2

3. «I've played many video games,
but I never thought that a game will
make me walk outside in the rain»
– a 29-year-old Gbanga player
Image by Navid Baraty

4. Mixed-reality gaming
Walk 150m
Real-time
weather
Puzzle
pieces for
quests
Real-world Collectible Phone booths Sponsored
buildings valuable to get new product
near-by items missions placement

5. Extremely immersive
Players: Gbanga:
• engage in physical tasks • creates walk-in customers
• are highly immersed and • earns $14 USD per active
motivated in the gameplay player
experience
• is highly dynamic and
• share successes on social generic to adapt to business
media customer’s needs

6. 2009
Gbanga Zooh

7. 2010
Gbanga Famiglia

8. 2011
PAX Packer, Pilotifant, AR, Xmas

9. 2012
Gbanga Animals

10. 2012
Gbanga Animals