1. astro
Grow through
interactions.
We are meets for real
interactions.
MOSCOW

2. The problem
Life is not so engaging?
Why does it should look like this?

3. It should not! Try astro!
With our app your life will turn into a brand new
experience. It creates an interactive environment
where you can easily meet like-minded people, grow
within your circles and become popular.
+3 +3 +6 +3 +5
Make your life more engaging and fun!

4. How does Connects Creates an interactive
with Facebook environment of all devices
it work? 1
running astro in physical world
2
5
DC Comics Work at astro Dancing
Creates a positive habit to
interact and grow
4
with astro 3 Recognizes
real world activity
Rewards users
for real activity

5. What the user What the
gets partner gets
• Real connections • New source of user acquisition
• Popularity • More engaged customers
• Self-improvement • Extremely accurate targeting
• Real emotions • Direct sales
• Personal discounts (coming • High virality
soon) • High loyalty
A pill from loneliness, a tool to with extremely engaged
become popular and improve users and high virality rate.
himself.

6. Main components of astro
4sq alike UI
easy to use
Gamification
Real connections
astro
motivates and engages/
emotional=addictive makes addicted to it
Virality
Uses Open Graph
and other API’s

7. Market size
50 000 000
16-35 y.o
potential users
only in USA
and there are much
MORE

8. Monetization
• Personal deal platform (targeted “Specials”)
• Status upgrades
(point boosters, multipliers)
• Targeted local campaigns

9. Competitors
Why astro is better?
Gamification = Fun
Emotional = Addictive
Self-improvement=Value
New social experience
Others:
No useful context Boring No value for users
Foursquare Highlight Klout

10. Marketing plan
PR SMM Virality
• press • all social media • Open Graph +
• bloggers • viral content other API’s
• video reviews • geo contests

11. Next steps
NOW:
• processing social interactions called ‘Meet-Ups’
NEXT:
• interactions with venues, objects and products
• open our API for other services to score interactions
with them
• add more devices like Nike+ Fuelband or Google
glasses
• Personal deal platform

12. Financing
Development
Raising:
Marketing Other
250k$
SMM PR

13. Vision
“Devices are no longer platforms, but infrastructure.“
Our vision
“What’s the age of context? Five radically expanding technologies/data
types.
1. Sensors.
2. Wearable computing.
3. Big Databases.
4. Social network behavior.
5. Location.
What will that bring for consumers? Highly personalized experiences
and products. For companies? An extraordinary level of contextual
business intelligence: clear vision of what your business will be and who
your customer is.”
Robert Scoble
http://scobleizer.com/2013/01/22/the-contextual-sensual-ces2013/

14. Founder
• Kirill Karev
Perfectionist, 50% Analyst/50% Artist, Hard worker
• 23 y.o
• Russian University of Economics named after G.V. Plekhanov,
Master’s degree in Information Technology
• Experience in Marketing(1 year), Copywriting(1 year) and
Sales(3 years)
• Russian – native, English – Advanced
Product, Strategy, Promotion

15. Co-founder
• Sergey Sedov
Code ninja, Hard worker
• 26 y.o
• Moscow State University of Economics, Statistics and
Informatics, Specialization: system and Internet
programming, Diploma of specialist
• 6 years experience in j2ee, 3 years in ios
• Russian – native, English – Advanced
Design and Development

16. Thanks for watching! 

17. Contacts
• Moscow
• karev.kirill.a@gmail.com
• +7 905 739 5963
• www.facebook.com/kirill.karev
• www.astrotheapp.com
• @app_astro
• www.facebook.com/astrotheapp
• https://angel.co/astro
To try the app please contact me, so I can send you an invitation!